9x13 baking pan
Worth a lookShows a sweet-spot price point ($18.00 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.
Avg price
Great$18.00avg listing price — sweet spot $15–$100
Market size
Good$792K$792K/yr · 687K searches
Price range
Good$9.81–$28.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,097.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, 9x13 baking pan is a $792K/yr Amazon United States market (687K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
9x13 baking pan market data
- Units sold / yr
- 50K–60K
- avg 2,000–2,500/product
- Revenue / yr
- $900K–$1.1M
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
14 flat
Sellers
88
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
18%
- Farberware32%
- GoodCook21%
- Nordic Ware16%
- Sur La Table6%
- DOWAN4%
- KitchenAid4%
- Open — no brand owns it (8 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top 9x13 baking pan search terms
- 9x13 baking pan291K/yr
- 9 x 13 baking pan74K/yr
- 13x9 baking pan69K/yr
- 9x13 cake pan38K/yr
- cake pan 9x1326K/yr
- 9x13 pan29K/yr
- 13 x 9 baking pan25K/yr
- 9x1319K/yr
- cake pans 9x1312K/yr
- baking pan 9x1314K/yr
Top 9x13 baking pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Farberware Nonstick 9x13 Baking Pan - Warp-Resistant Brownie Cake Pan
Farberware$13.664.7★9,716 rev
Farberware Nonstick Bakeware Rectangular Cake Pan with Lid Cake Pans For Baking 9-Inch x 13-Inch Gray
Farberware$21.234.7★9,716 rev
Nordic Ware Natural Aluminum Commercial Cake Pan with Lid Rectangle Pan with Lid Silver 9 x 13
Nordic Ware$14.594.6★2,969 rev
Good Cook Everyday Bake & Roast Pan with Scratch-Resistant Metal-Utensil Safe Nonstick 13 x 9-Inch Gray
GoodCook$9.814.6★1,220 rev
GoodCook Set of 2 Nonstick Steel 13 x 9 Cake Baking Pans with Covers Gray
GoodCook$23.464.5★1,059 rev
Newest
by launch date
Set of 4 Rectangular Cake Pan 9 x 13 Inch Non-Stick Baking Pans for Oven Deep Baking Pan Cookie Sheet Tray BPA Free Heavy Duty Carbon Steel Bakeware for Brownie Lasagna Casserole Bread
Meyeyaia$21.7911 rev
OXO Good Grips Non-Stick Pro Ceramic Coated Metal Bakeware 9 x 13 Cake Pan Storm Blue
OXO$23.13160 rev
Martha Stewart Gallen 13 x 9 Inch Rectangular Nonstick Carbon Steel Cake and Baking Pan Teal Durable Bakeware for Even Cooking and Easy Release
Martha Stewart$15.15313 rev
Sur La Table Kitchen Essentials Bake Sale 9 X 13 Inch PFOA PFAS PTFE Free Nonstick Roaster/Cake/Baking Pan - Linen White
Sur La Table$15.61166 rev
KitchenAid Nonstick Aluminized Steel Cake Pan Dishwasher Safe Pistachio 9 x 13 Inch
KitchenAid$14.93602 rev
Trending
90-day click momentumSet of 4 Rectangular Cake Pan 9 x 13 Inch Non-Stick Baking Pans for Oven Deep Baking Pan Cookie Sheet Tray BPA Free Heavy Duty Carbon Steel Bakeware for Brownie Lasagna Casserole Bread
Meyeyaia$21.794.2★
Good Cook Everyday Bake & Roast Pan with Scratch-Resistant Metal-Utensil Safe Nonstick 13 x 9-Inch Gray
GoodCook$9.814.6★
KitchenAid Nonstick Aluminized Steel Cake Pan Dishwasher Safe Pistachio 9 x 13 Inch
KitchenAid$14.934.6★
Nordic Ware Natural Aluminum Commercial Rectangular Cake Pan Exterior dimensions 12.9 x 9.5 x 2.5 inches and interior dimensions 12.1 x 8.8 x 2.5 inches
Nordic Ware$15.464.6★
Lyellfe 3 Pack Rectangle Baking Pan 13 x 9 Inch
Lyellfe$21.964.3★
What buyers say about 9x13 baking pan
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect baking pan”
“Good and functional product”
“Its easy to wash”
“Good size”
“Great value”
“Perfect for toys and cooking”
“it's holding up great”
“Exactly as shown”
“Good non stick pan”
“it's not flimsy”
What buyers complain about
“Too small”
“Broken”
“Bad Quality”
“They do Rust”
“The sticky stuff”
“Lid was hard to remove at first”
“Not as described”
“Cant be put in dishwasher”
“It was really thin material”
“Poor Pans”
Top return reasons
Common questions
- Is 9x13 baking pan profitable to sell on Amazon United States?
- The niche generates $792K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the 9x13 baking pan niche?
- 14 brands and 88 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in 9x13 baking pan?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.7%.
- When does demand for 9x13 baking pan peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the 9x13 baking pan niche?
- Listings span $9.81–$28.33; the average listing price is $18.00 (sweet spot $15–$100). The average incumbent carries 3,097 reviews — the moat a new listing must climb.