Skip to content

9x13 Baking Pan

Maybe

Products sell for $18.00 on average, inside the sweet spot. But the products selling today already average 4.6★, so 9x13 Baking Pan is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49
Market size
$792K/yr687K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
62%top-5 click share · 14 brands · 88 sellers

Flapen Score

9x13 Baking Pan against its category

The dotted line is the Home & Kitchen average. Past it, 9x13 Baking Pan is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 9x13 Baking Pan market on Amazon at a glance

Shoppers on Amazon United States searched for 9x13 Baking Pan 687K times last year and spent an estimated $792K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 687K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $792K a year.

Searches, last 12 months
687K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
6.4%
Market size, estimated
$792Ka year
Peak month
December2.4× the quietest month
Top search term
9x13 baking pan291K searches a year

02 · Price

A sale here is worth $18.00.

Listings sell for $18.00 on average, from $9.81 to $28.33. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $18.00 that is $36K to $45K a year per listing.

Average price
$18.00inside the $15 to $100 sweet spot
Price range
$9.81–$28.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
$36K–$45K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Cake Pans. It carries 3,097 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#53in Cake Pans
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
3,097per listing
Listings tracked
21

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top 9x13 Baking Pan products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Aug 4, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

$0$40K$79K$119K$158K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

88

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 99%

Open market

18%

  • Farberware32%
  • GoodCook21%
  • Nordic Ware16%
  • Sur La Table6%
  • DOWAN4%
  • KitchenAid4%
  • Open — no brand owns it (8 brands, 18%)

Demand

9x13 Baking Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top 9x13 Baking Pan search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 9x13 baking pan291K/yr
  • 9 x 13 baking pan74K/yr
  • 13x9 baking pan69K/yr
  • 9x13 cake pan38K/yr
  • cake pan 9x1326K/yr
  • 9x13 pan29K/yr
  • 13 x 9 baking pan25K/yr
  • 9x1319K/yr
  • cake pans 9x1312K/yr
  • baking pan 9x1314K/yr

Reviews and returns

What reviews say buyers love and hate about 9x13 Baking Pan

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Baking”
13%of negative reviews mention “Size-Overall”
2.7%of orders come back
“Too small”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common 9x13 Baking Pan questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data