9x13 Baking Pan
MaybeProducts sell for $18.00 on average, inside the sweet spot. But the products selling today already average 4.6★, so 9x13 Baking Pan is a Maybe.
- Flapen Score
- 51 / 100Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 4951
- Market size
- $792K/yr687K searches / yr
- 90-day growth
- +7.5%search demand this quarter
- Competition
- 62%top-5 click share · 14 brands · 88 sellers
Flapen Score
9x13 Baking Pan against its category
The dotted line is the Home & Kitchen average. Past it, 9x13 Baking Pan is stronger. Inside it, weaker.
Market
The 9x13 Baking Pan market on Amazon at a glance
Shoppers on Amazon United States searched for 9x13 Baking Pan 687K times last year and spent an estimated $792K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 687K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $792K a year.
- Searches, last 12 months
- 687K
- Growth, 90 days vs prior 90
- +7.5%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $792Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- 9x13 baking pan291K searches a year
02 · Price
A sale here is worth $18.00.
Listings sell for $18.00 on average, from $9.81 to $28.33. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $18.00 that is $36K to $45K a year per listing.
- Average price
- $18.00inside the $15 to $100 sweet spot
- Price range
- $9.81–$28.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $36K–$45K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Cake Pans. It carries 3,097 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #53in Cake Pans
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 3,097per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top 9x13 Baking Pan products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 4, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Farberware Nonstick 9x13 Baking Pan - Warp-Resistant Brownie Cake Pan
- Price
- $13.66
- Rating
- 4.7/5
- Reviews
- 9,716
- Age
- 20y ago

Farberware Nonstick Bakeware Rectangular Cake Pan with Lid Cake Pans For Baking 9-Inch x 13-Inch Gray
- Price
- $21.23
- Rating
- 4.7/5
- Reviews
- 9,716
- Age
- 18y ago

Nordic Ware Natural Aluminum Commercial Cake Pan with Lid Rectangle Pan with Lid Silver 9 x 13
- Price
- $14.59
- Rating
- 4.6/5
- Reviews
- 2,969
- Age
- 24y ago

Good Cook Everyday Bake & Roast Pan with Scratch-Resistant Metal-Utensil Safe Nonstick 13 x 9-Inch Gray
- Price
- $9.81
- Rating
- 4.6/5
- Reviews
- 1,220
- Age
- 17y ago

GoodCook Set of 2 Nonstick Steel 13 x 9 Cake Baking Pans with Covers Gray
- Price
- $23.46
- Rating
- 4.5/5
- Reviews
- 1,059
- Age
- 3y ago
Trending
estimated 90-day click momentum
Set of 4 Rectangular Cake Pan 9 x 13 Inch Non-Stick Baking Pans for Oven Deep Baking Pan Cookie Sheet Tray BPA Free Heavy Duty Carbon Steel Bakeware for Brownie Lasagna Casserole Bread
- Price
- $21.79
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 8mo ago

Good Cook Everyday Bake & Roast Pan with Scratch-Resistant Metal-Utensil Safe Nonstick 13 x 9-Inch Gray
- Price
- $9.81
- Rating
- 4.6/5
- Reviews
- 1,220
- Age
- 17y ago

KitchenAid Nonstick Aluminized Steel Cake Pan Dishwasher Safe Pistachio 9 x 13 Inch
- Price
- $14.93
- Rating
- 4.6/5
- Reviews
- 602
- Age
- 2y ago

Nordic Ware Natural Aluminum Commercial Rectangular Cake Pan Exterior dimensions 12.9 x 9.5 x 2.5 inches and interior dimensions 12.1 x 8.8 x 2.5 inches
- Price
- $15.46
- Rating
- 4.6/5
- Reviews
- 2,969
- Age
- 17y ago

Lyellfe 3 Pack Rectangle Baking Pan 13 x 9 Inch
- Price
- $21.96
- Rating
- 4.3/5
- Reviews
- 538
- Age
- 4y ago
Newest
by launch date
Set of 4 Rectangular Cake Pan 9 x 13 Inch Non-Stick Baking Pans for Oven Deep Baking Pan Cookie Sheet Tray BPA Free Heavy Duty Carbon Steel Bakeware for Brownie Lasagna Casserole Bread
- Price
- $21.79
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 8mo ago

OXO Good Grips Non-Stick Pro Ceramic Coated Metal Bakeware 9 x 13 Cake Pan Storm Blue
- Price
- $23.13
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 1y ago

Martha Stewart Gallen 13 x 9 Inch Rectangular Nonstick Carbon Steel Cake and Baking Pan Teal Durable Bakeware for Even Cooking and Easy Release
- Price
- $15.15
- Rating
- 4.5/5
- Reviews
- 313
- Age
- 1y ago

Sur La Table Kitchen Essentials Bake Sale 9 X 13 Inch PFOA PFAS PTFE Free Nonstick Roaster/Cake/Baking Pan - Linen White
- Price
- $15.61
- Rating
- 4.6/5
- Reviews
- 166
- Age
- 2y ago

KitchenAid Nonstick Aluminized Steel Cake Pan Dishwasher Safe Pistachio 9 x 13 Inch
- Price
- $14.93
- Rating
- 4.6/5
- Reviews
- 602
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
88
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 99%
Open market
18%
- Farberware32%
- GoodCook21%
- Nordic Ware16%
- Sur La Table6%
- DOWAN4%
- KitchenAid4%
- Open — no brand owns it (8 brands, 18%)
Demand
9x13 Baking Pan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top 9x13 Baking Pan search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 9x13 baking pan291K/yr
- 9 x 13 baking pan74K/yr
- 13x9 baking pan69K/yr
- 9x13 cake pan38K/yr
- cake pan 9x1326K/yr
- 9x13 pan29K/yr
- 13 x 9 baking pan25K/yr
- 9x1319K/yr
- cake pans 9x1312K/yr
- baking pan 9x1314K/yr
Reviews and returns
What reviews say buyers love and hate about 9x13 Baking Pan
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 9x13 Baking Pan questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









