Is 9x12 frame with mat profitable to sell on Amazon United States?

The niche generates $90K/yr across 34 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +8.3%. Flapen's verdict: Skip it (47/100).

How competitive is the 9x12 frame with mat niche?

14 brands and 17 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in 9x12 frame with mat?

Top complaints mined from reviews: Frame Quality, Quality-Overall, Advertised Vs Actual Product. The return rate is 3.3%.

What does it cost to enter the 9x12 frame with mat niche?

Listings span $6.76–$47.25; the average listing price is $18.88 (sweet spot $15–$100). The average incumbent carries 8,748 reviews — the moat a new listing must climb.

9x12 frame with mat

Skip it

A small market ($90K/yr) — this niche doesn't clear our bar today.

Avg price

Great$18.88

avg listing price — sweet spot $15–$100

Price range

Great$6.76–$47.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Growth

Okay+8.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$90K

$90K/yr · 76K searches

Review moat

Bad8,748.24

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, 9x12 frame with mat is a $90K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 47/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

9x12 frame with mat market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $94K–$113K; units × avg price
Conversion rate: 6.3%
Avg BSR: #201
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 6.3%
Avg brand age: 40 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

50%

Top 20: 85%

Open market

22%

upsimples20%
Egofine14%
TONES FRAME DESIGN13%
TransGreen12%
Homeforia12%
Americanflat8%

Top 9x12 frame with mat search terms

9x12 frame with mat21K/yr +14.8%5.7% conv.
9x12 matted frame15K/yr +25.7%4.5% conv.
9x12 picture frame with mat9K/yr +6.2%6.1% conv.
frame matted to 9x126K/yr +21.0%5.6% conv.
9x12 mat6K/yr -6.1%2.3% conv.
9x12 matted opening6K/yr -24.0%2.9% conv.
frame with 9x12 mat opening4K/yr -15.5%4.7% conv.
9 x 12 frame with mat4K/yr +5.6%5.0% conv.
9 x 12 picture frame with mat4K/yr -9.3%7.1% conv.

All search terms

Top 9x12 frame with mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

upsimples 12 x 15 Frame Display Pictures 9x12 with Mat or 12x15 Without Wall Hanging Photo Frame Black 1 Pack

upsimples$10.884.5★41,299 rev

TONES FRAME DESIGN 12x16 Frame with Mat for 9x12 12x16 Picture Frame Natural Solid Wood Veneer Finish 12 x 16 Frames with Plexiglass Wooden 16x12 Frames for Gallery Wall Photo Art Prints Home Decor

TONES FRAME DESIGN$18.374.4★1,012 rev

Egofine 12x16 Picture Frame Black Covered by Plexiglass Made of Solid Wood Display Pictures 9x12 and 11x14 with Mat or 12x16 Without Mat for Wall Mounting Photo Frame

Egofine$18.384.5★4,917 rev

TransGreen 12x16 Picture Frame Photo Frame Display 9x12 Pictures with Mat or 12x16 without Mat Hang on the Wall Black

TransGreen$9.914.5★214 rev

Icona Bay - 12x16 Light Oak Picture Frame Fits 11x15 Photos with Mat to 9x12 Image - Modern Style Engineered Wood Poster Frame - Wall Mount Only - Bliss Collection

Icona Bay$9.454.4★920 rev

Newest

by launch date

wallwisy 9x12 Wood Frame Solid Oak 9x12 Picture Frame with Mat to 6x8 Natural Oak 12x9 Frames Set of 1

wallwisy$12.85991 rev

8mo ago

TransGreen 12x16 Picture Frame Photo Frame Display 9x12 Pictures with Mat or 12x16 without Mat Hang on the Wall Black

TransGreen$9.91214 rev

11mo ago

TransGreen 12x16 Picture Frame Photo Frame Display 9x12 Pictures with Mat or 12x16 without Mat Hang on the Wall Brown

TransGreen$9.85214 rev

11mo ago

upsimples 12 x 15 Frame Display Pictures 9x12 with Mat or 12x15 Without Wall Hanging Photo Frame Black 1 Pack

upsimples$10.8841,299 rev

1y ago

LIVINGTASTE 12x16 Picture Frame with Mat for 9x12 Wooden 12x16 Frames Natural Solid Wood Veneer 12 x 16 Frames with Shatterproof Plexiglass 16x12 Picture Frame for Gallery Wall Photo Home Decor 1 Pack

LIVINGTASTE$17.6665 rev

1y ago

What buyers say about 9x12 frame with mat

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality39%

“Beautiful frame”

Quality-Overall20%

“Great consistent quality”

Value For Money10%

“Good Price”

Advertised Vs Actual Product7%

“As advertised”

Color2%

“Colors are bright”

Size-Overall2%

“accurate size”

Ease Of Use2%

“Easy to use”

Weight Light2%

“Lightweight”

Wood Quality1%

“Good quality wood”

Strength1%

“Sturdy, well made, actual wood, beautiful craftsmanship, and easy to use and install”

What buyers complain about

Frame Quality21%

“These frames are awful”

Quality-Overall16%

“Poor quality control”

Advertised Vs Actual Product10%

“NOT as advertised”

Color4%

“Unexpected mat color”

Value For Money4%

“it feels kind of cheap - still it was under $10”

Thickness4%

“Super thin and cheap”

Wood Quality4%

“The wood is like cardboard”

Size-Overall3%

“All of the frames were slightly different size lenghts”

Material Quality3%

“The material is also obviously cheap”

Strength3%

“the plexiglass is very flimsy”

Top return reasons

Frame Quality46%

Size-Overall27%

Advertised Vs Actual Product5%

Quality-Overall4%

Color3%