Is 9x12 frame profitable to sell on Amazon United States?

The niche generates $849K/yr across 22 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +13.9%. Flapen's verdict: Worth a look (57/100).

How competitive is the 9x12 frame niche?

15 brands and 21 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in 9x12 frame?

Top complaints mined from reviews: Frame Quality, Quality-Overall, Size-Overall. The return rate is 2.3%.

When does demand for 9x12 frame peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the 9x12 frame niche?

Listings span $5.39–$30.80; the average listing price is $11.64 (sweet spot $15–$100). The average incumbent carries 10,617 reviews — the moat a new listing must climb.

9x12 frame

Worth a look

Shows searches that convert (10.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Market size

Good$849K

$849K/yr · 688K searches

Returns

Good2.3%

return rate — above 5% kills the launch gate

Price range

Good$5.39–$30.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Avg price

Okay$11.64

avg listing price — sweet spot $15–$100

Growth

Okay+13.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,617.18

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, 9x12 frame is a $849K/yr Amazon United States market (688K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

9x12 frame market data

Units sold / yr: 80K–100K; avg 4,000–5,000/product
Revenue / yr: $931K–$1.2M; units × avg price
Conversion rate: 10.6%
Avg BSR: #107
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

22%

upsimples44%
Veleclo9%
Golden State Art7%
A PLUS MAX7%
Americanflat6%
puthiac5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top 9x12 frame search terms

9x12 frame276K/yr +14.6%7.9% conv.
9x12 picture frame119K/yr +20.4%7.7% conv.
9 x 12 picture frame57K/yr -5.6%8.5% conv.
12x9 picture frame41K/yr +24.3%10.7% conv.
9 x 12 frame30K/yr +22.5%7.9% conv.
12x9 frame17K/yr +18.0%9.8% conv.
frame 9x1217K/yr +15.0%7.9% conv.
9x12 frames17K/yr -1.9%3.7% conv.
12 x 9 frame15K/yr +8.2%10.0% conv.
picture frames 9x1215K/yr +9.6%6.2% conv.

All search terms

Top 9x12 frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

upsimples 9x12 Picture Frame Display Pictures 6x8 with Mat or 9 x 12 Without Wall Hanging Photo Frames Black 1 Pack

upsimples$6.764.5★41,299 rev

Veleclo 9 x 12 Picture Frame for Wall Display 9x12 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 9 x 12 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack

Veleclo$6.554.4★1,411 rev

9x12 Picture Frame Set of 2 Black Light Weight Tabletop and Wall Mount

A PLUS MAX$6.334.3★5,940 rev

upsimples 9x12 Picture Frame Set of 5 Display Pictures 6x8 with Mat or 9 x 12 Without Wall Gallery Photo Frames Black

upsimples$20.754.6★72,210 rev

Americanflat 9x12 Picture Frame with Shatter-Resistant Glass - Signature Collection - Gallery-Style Frames Made of Engineered Wood - Photo Frame for Tabletop and Wall Display - Black

Americanflat$11.954.6★24,415 rev

Newest

by launch date

Veleclo 9x12 Picture Frame Set of 2 9 x 12 Black Picture Frame with HD Plexiglas 9 by 12 Poster Frame Display Frame for Vertical or Horizontal Presenting Spatial Aesthetics-Form & Light Series

Veleclo$9.97150 rev

6mo ago

9x12 Picture Frame Vintage Bronze Gold Picture Frame for Tabletop & Wall Mount Antique Photo Frame 9 x 12 for Living Room Bedroom Office or Gallery Wall Retro Home Decoration Gift - 1 Pack

ASTRDECOR$19.46157 rev

8mo ago

wallwisy 9x12 Wood Frame Solid Oak 9x12 Picture Frame with Mat to 6x8 Natural Oak 12x9 Frames Set of 1

wallwisy$12.85991 rev

8mo ago

PSLXZXK 9x12 Picture Frame Made of Solid Wood Photo Frame with Shatter Resistant Plexiglass Display Pictures 6x8 with Mat or 9 x 12 Without Mat For Tabletop Display or Wall Mount Dark Blue 1 Pack

PSLXZXK$9.96291 rev

8mo ago

FIXSMITH 9x12 Picture Frame Set of 2 Photo Frame with HD Plexiglass Display Pictures 6x8 with Mat or 9x12 Without Mat Black Picture Frames Collage Wall Decor Gallary Wall Frame

FIXSMITH$7.397,221 rev

11mo ago

What buyers say about 9x12 frame

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality36%

“Beautiful frame”

Quality-Overall10%

“Great consistent quality”

Value For Money9%

“Cool frame for the price”

Advertised Vs Actual Product8%

“Better than expected”

Color4%

“Nice color”

Size-Overall4%

“Perfect fit”

Ease Of Use4%

“Easy to use”

Assembly/Installation4%

“Very easy to assemble”

Weight Light2%

“The lightweight design makes them simple to put up without needing a ton of help”

Security2%

“It's also way safer than real glass”

What buyers complain about

Frame Quality28%

“These frames are actually plastic”

Quality-Overall16%

“Poor quality control”

Size-Overall8%

“All of the frames were slightly different size lenghts”

Material Quality7%

“cheap material borderline cardboard”

Natural Resource Wastage4%

“Waste of time”

Weight Heavy3%

“heavier than I expected”

Durability3%

“Not durable”

Color3%

“Not a good black”

Advertised Vs Actual Product3%

“I didnt realize it was plastic not glass but that was listed in the description so thats on me.”

Thickness3%

“They are thin and fragile”

Top return reasons

Frame Quality51%

Size-Overall25%

Advertised Vs Actual Product4%

Color4%

Quality-Overall3%

Material Quality2%

Defective Material/Parts2%

Value For Money1%

Wood Quality1%

Scratch Resistance1%

Common questions

Is 9x12 frame profitable to sell on Amazon United States?: The niche generates $849K/yr across 22 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +13.9%. Flapen's verdict: Worth a look (57/100).
How competitive is the 9x12 frame niche?: 15 brands and 21 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in 9x12 frame?: Top complaints mined from reviews: Frame Quality, Quality-Overall, Size-Overall. The return rate is 2.3%.
When does demand for 9x12 frame peak?: Demand peaks in Dec; the busiest month runs 1.5× the quietest.
What does it cost to enter the 9x12 frame niche?: Listings span $5.39–$30.80; the average listing price is $11.64 (sweet spot $15–$100). The average incumbent carries 10,617 reviews — the moat a new listing must climb.

9x12 frame

9x12 frame market data

Competition & brand share

Demand & seasonality

Top 9x12 frame search terms

Top 9x12 frame products on Amazon

Top sellers

Newest

Trending

What buyers say about 9x12 frame

What buyers love

What buyers complain about

Top return reasons

Common questions

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