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9x12 Frame

Maybe

Buyers convert on 10.6% of searches. But the average product has 10,617 reviews to catch up to, so 9x12 Frame is a Maybe.

Flapen Score
57
57 / 100
Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 49
Market size
$849K/yr688K searches / yr
90-day growth
+13.9%search demand this quarter
Competition
53%top-5 click share · 15 brands · 21 sellers

Flapen Score

9x12 Frame against its category

The dotted line is the Home & Kitchen average. Past it, 9x12 Frame is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 9x12 Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 9x12 Frame 688K times last year and spent an estimated $849K. The top 5 brands take 73% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 688K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $849K a year.

Searches, last 12 months
688K
Growth, 90 days vs prior 90
+13.9%
Conversion, latest week
10.6%
Market size, estimated
$849Ka year
Peak month
December1.5× the quietest month
Top search term
9x12 frame276K searches a year

02 · Price

A sale here is worth $11.64.

Listings sell for $11.64 on average, from $5.39 to $30.80. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $11.64 that is $47K to $58K a year per listing.

Average price
$11.64under the $15 to $100 sweet spot
Price range
$5.39–$30.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
$47K–$58K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Picture Frames. It carries 10,617 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#107in Picture Frames
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
10,617per listing
Listings tracked
22

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top 9x12 Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

21

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

22%

  • Brand 144%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

9x12 Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top 9x12 Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 9x12 frame276K/yr
  • 9x12 picture frame119K/yr
  • 9 x 12 picture frame57K/yr
  • 12x9 picture frame41K/yr
  • 9 x 12 frame30K/yr
  • 12x9 frame17K/yr
  • frame 9x1217K/yr
  • 9x12 frames17K/yr
  • 12 x 9 frame15K/yr
  • picture frames 9x1215K/yr

Reviews and returns

What reviews say buyers love and hate about 9x12 Frame

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Frame Quality”
28%of negative reviews mention “Frame Quality”
2.3%of orders come back
“These frames are actually plastic”
A buyer, on “Frame Quality”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 9x12 Frame questions

Answered from the same tracked data.