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9x11 Picture Frame

Fail

The average product has 7,011 reviews to catch up to, so 9x11 Picture Frame is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$167K/yr188K searches / yr
90-day growth
+11.8%search demand this quarter
Competition
71%top-5 click share · 15 brands · 21 sellers

Flapen Score

9x11 Picture Frame against its category

The dotted line is the Home & Kitchen average. Past it, 9x11 Picture Frame is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 9x11 Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 9x11 Picture Frame 188K times last year and spent an estimated $167K. The top 5 brands take 75% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $167K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
9.3%
Market size, estimated
$167Ka year
Peak month
December1.4× the quietest month
Top search term
9x11 picture frame69K searches a year

02 · Price

A sale here is worth $9.48.

Listings sell for $9.48 on average, from $5.76 to $24.96. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $9.48 that is $9K to $12K a year per listing.

Average price
$9.48under the $15 to $100 sweet spot
Price range
$5.76–$24.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$9K–$12K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #103 within Picture Frames. It carries 7,011 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
16.8%
Average rank
#103in Picture Frames
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
7,011per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top 9x11 Picture Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

15 rising

Sellers

21

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

22%

  • Brand 128%
  • Brand 218%
  • Brand 311%
  • Brand 410%
  • Brand 58%
  • Brand 63%

Demand

9x11 Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KBlack Friday '24Holiday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 9x11 Picture Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 9x11 picture frame69K/yr
  • 9x11 frame34K/yr
  • 11x9 picture frame20K/yr
  • 9 x 11 picture frame20K/yr
  • 9 x 11 frame7K/yr
  • 9 by 11 picture frame5K/yr
  • 11 x 9 picture frame5K/yr
  • picture frames 9x115K/yr
  • 11x9 frame4K/yr
  • picture frame 9x115K/yr

Reviews and returns

What reviews say buyers love and hate about 9x11 Picture Frame

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Frame Quality”
37%of negative reviews mention “Frame Quality”
3.8%of orders come back
“terrible frame”
A buyer, on “Frame Quality”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 9x11 Picture Frame questions

Answered from the same tracked data.