9x11 picture frame
Skip itA deep review moat (7,011 avg reviews) — this niche doesn't clear our bar today.
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.76–$24.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Okay$167K$167K/yr · 188K searches
Avg price
Okay$9.48avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad7,011.35avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 9x11 picture frame is a $167K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 43/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
9x11 picture frame market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- $190K–$237K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #103
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 16.8%
- Avg brand age
- 39 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
15 rising
Sellers
21
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
22%
- LaVie Home28%
- upsimples18%
- JCJMY11%
- Americanflat10%
- QOTIB8%
- SESEAT3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top 9x11 picture frame search terms
- 9x11 picture frame69K/yr
- 9x11 frame34K/yr
- 11x9 picture frame20K/yr
- 9 x 11 picture frame20K/yr
- 9 x 11 frame7K/yr
- 9 by 11 picture frame5K/yr
- 11 x 9 picture frame5K/yr
- picture frames 9x115K/yr
- 11x9 frame4K/yr
- picture frame 9x115K/yr
Top 9x11 picture frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LaVie Home 9x11 Picture Frame for Wall Display 9x11 Black Picture Frame with HD Plexiglas 9 x 11 Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
LaVie Home$6.804.4★6,741 rev
upsimples 9x11 Picture Frame Display Pictures 6x8 with Mat or 9x11 Without Wall Hanging Photo Frame Black 1 Pack
upsimples$7.034.5★41,299 rev
JCJMY 9x11 Picture Frame Black for Wall Hanging or Tabletop Wall Mounting Horizontally or Vertically 9 x 11 Wall Gallery Poster Photo Frame with Shatter Resistant Plexiglass Black
JCJMY$6.754.5★11,068 rev
Americanflat 9x11 Picture Frame - Engineered Wood - Black
Americanflat$10.474.6★24,415 rev
QOTIB 9x11 Picture Frame Deep Brown for Wall Hanging or Tabletop Wood 9 x 11 Frame Photo for Wall Horizontally or Vertically Deep Brown 1 Pack
QOTIB$9.844.3★1,645 rev
Newest
by launch date
Veleclo 9x11 Picture Frame for Wall Display 9x11 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 9 x 11 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
Veleclo$8.54111 rev
SESEAT 9x11 Picture Frame Rustic Brown Display Pictures for Wall and Tabletop 1 Pack
SESEAT$7.106,275 rev
upsimples 9x11 Picture Frame Display Pictures 6x8 with Mat or 9x11 Without Wall Hanging Photo Frame Black 1 Pack
upsimples$7.0341,299 rev
Wood 9x11 Frame Gold Ornate Natural Wooden 11x9in Picture Frames Modern Golden 9 x 11inch Gallery Photo Pic Frame with HD Plexiglass Horizontal Vertical Wall Mounting Tabletop Display 1Pcs
MOUDAMION$14.622,085 rev
Wyxgiv Black 9x11 Picture Frame Set of 2 Lightweight yet Durable Frame
Wyxgiv$7.94476 rev
Trending
90-day click momentumVeleclo 9x11 Picture Frame for Wall Display 9x11 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 9 x 11 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
Veleclo$8.544.4★
SESEAT 9x11 Picture Frame Rustic Brown Display Pictures for Wall and Tabletop 1 Pack
SESEAT$7.104.4★
Wyxgiv Black 9x11 Picture Frame Set of 2 Lightweight yet Durable Frame
Wyxgiv$7.944.3★
upsimples 9x11 Picture Frame Display Pictures 6x8 with Mat or 9x11 Without Wall Hanging Photo Frame Black 1 Pack
upsimples$7.034.5★
Wood 9x11 Frame Gold Ornate Natural Wooden 11x9in Picture Frames Modern Golden 9 x 11inch Gallery Photo Pic Frame with HD Plexiglass Horizontal Vertical Wall Mounting Tabletop Display 1Pcs
MOUDAMION$14.624.5★
What buyers say about 9x11 picture frame
What buyers praise and complain about, mined from review topics.What buyers love
“Cool looking frame”
“The fit was perfect”
“It does the job”
“Great quality”
“great price”
“Sturdy and beautiful”
“This frame is absolutely breathe taking”
“Absolutely perfect for our granddaughters pictures”
“Totally cool with having plastic in place of glass”
“Simple Effective”
What buyers complain about
“terrible frame”
“Very cheap made”
“Its cheaply made out of cardboard”
“So cheap, not worthy of hanging”
“its really flimsy and the fasteners in back are the pull up and down ones and they feel they may break”
“It broke the instant I took the plastic off of it”
“The faux wood border is absolutely tiny”
“It's super thin and flimsy”
“mat color is not pure white”
Top return reasons
Common questions
- Is 9x11 picture frame profitable to sell on Amazon United States?
- The niche generates $167K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the 9x11 picture frame niche?
- 15 brands and 21 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in 9x11 picture frame?
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 3.8%.
- When does demand for 9x11 picture frame peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the 9x11 picture frame niche?
- Listings span $5.76–$24.96; the average listing price is $9.48 (sweet spot $15–$100). The average incumbent carries 7,011 reviews — the moat a new listing must climb.