Is 96 inch shower curtain liner profitable to sell on Amazon United States?

The niche generates $125K/yr across 12 tracked products. 90-day search growth is +0.1%. Flapen's verdict: Skip it (35/100).

How competitive is the 96 inch shower curtain liner niche?

7 brands and 11 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in 96 inch shower curtain liner?

Top complaints mined from reviews: Weight Heavy, Thickness, Quality-Overall. The return rate is 3.0%.

When does demand for 96 inch shower curtain liner peak?

Demand is steady year-round — the busiest month runs 1.1× the quietest.

What does it cost to enter the 96 inch shower curtain liner niche?

Listings span $7.50–$17.65; the average listing price is $12.64 (sweet spot $15–$100). The average incumbent carries 38,225 reviews — the moat a new listing must climb.

96 inch shower curtain liner

Skip it

A deep review moat (38,225 avg reviews) — this niche doesn't clear our bar today.

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.64

avg listing price — sweet spot $15–$100

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$125K

$125K/yr · 80K searches

Price range

Okay$7.50–$17.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+0.1%

90-day search growth — must beat 0% to launch

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

Review moat

Bad38,224.58

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, 96 inch shower curtain liner is a $125K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 35/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

96 inch shower curtain liner market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: $126K–$158K; units × avg price
Conversion rate: 12.3%
Avg BSR: #16
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 195 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

AmazerBath44%
ALYVIA SPRING16%
Mrs Awesome11%
Amazer11%
HARBOREST10%
EHZNZIE4%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +0.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.1×

Open Trend

Top 96 inch shower curtain liner search terms

96 inch shower curtain liner29K/yr -2.5%11.3% conv.
extra long shower curtain liner 968K/yr +8.3%6.9% conv.
96 shower curtain liner9K/yr +0.0%13.0% conv.
72x96 shower curtain liner6K/yr +1.5%11.9% conv.
shower curtain liner 96 inches long5K/yr +9.5%11.6% conv.
long shower curtain liner 96 length4K/yr -10.7%8.9% conv.
96 inch shower liner3K/yr +14.8%14.6% conv.
96 in shower curtain liner3K/yr +4.0%12.0% conv.
extra long shower liner 96 inches4K/yr -16.7%8.2% conv.
72 x 96 shower curtain liner3K/yr +6.4%12.5% conv.

All search terms

Top 96 inch shower curtain liner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AmazerBath Extra Long Shower Curtain Liner Clear Shower Curtain Liners 96 Length 72x96 Inches Plastic Shower Curtain Liner Cute PEVA Tall Shower Liner Bathroom Shower Curtain Liners with 3 Magnets

AmazerBath$9.944.4★67,691 rev

ALYVIA SPRING Extra Long Fabric Shower Curtain Liner Waterproof - 72 x 96 Soft & Lightweight X-Long Shower Curtain with Magnets Machine Washable - 72x96 White

ALYVIA SPRING$15.684.5★59,827 rev

AmazerBath Shower Curtain Liner 2 Pack 72 x 96 Inches Extra Long PEVA Plastic Shower Liner with 3 Weighted Stones and 12 Rustproof Metal Grommet Lightweight Waterproof Shower Curtain - Clear

AmazerBath$13.744.5★11,477 rev

HARBOREST Clear Shower Curtain Liner with Side Suction Cups Premium PEVA Plastic Shower Liner with 3 Magnets Waterproof Bathroom Curtain 72 x 96 Clear

HARBOREST$10.684.6★15,520 rev

Amazer Extra Long Shower Curtain Liner 72 x 96 Clear Plastic Shower Liner PEVA Waterproof Medium Weight Shower Curtains for Bathroom with Magnets and Grommets

Amazer$11.584.6★6,583 rev

Newest

by launch date

HARBOREST Clear Shower Curtain Liner with Side Suction Cups Premium PEVA Plastic Shower Liner with 3 Magnets Waterproof Bathroom Curtain 72 x 96 Clear

HARBOREST$10.6815,520 rev

1y ago

EHZNZIE Crystal Clear Shower Curtain Liner 72x96 PEVA Waterproof Bath Curtain No Chemical Smell 3 Weighted Magnets Durable with Rustproof Metal Grommets

EHZNZIE$7.5027,726 rev

1y ago

Mrs Awesome Extra Long Shower Curtain Liner 96 Length Ceiling to Floor XL PEVA Plastic Shower Curtain for Bathroom Lightweight & Waterproof 72 x 96 Clear

Mrs Awesome$8.7933,363 rev

2y ago

AmazerBath Extra Long Shower Curtain Liner Clear Shower Curtain Liners 96 Length 72x96 Inches Plastic Shower Curtain Liner Cute PEVA Tall Shower Liner Bathroom Shower Curtain Liners with 3 Magnets

AmazerBath$9.9467,691 rev

4y ago

ALYVIA SPRING Extra Long Fabric Shower Curtain Liner Waterproof - 72 x 96 Soft & Lightweight X-Long Shower Curtain with Magnets Machine Washable - 72x96 White

ALYVIA SPRING$15.6859,827 rev

4y ago

What buyers say about 96 inch shower curtain liner

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Beautifully made”

Advertised Vs Actual Product13%

“As advertised”

Size-Overall8%

“Fits great”

Weight Light7%

“I love the clear shower curtain with the weight”

Value For Money6%

“Absolutely worth the price”

Weight Heavy5%

“heavy weight”

Material Quality4%

“Material is durable/waterproof”

Thickness4%

“Perfect thickness and size for my shower”

Ease Of Use3%

“Easy to use”

Strength2%

“Sturdy”

What buyers complain about

Weight Heavy13%

“There are heavy”

Thickness12%

“It's not much thicker than a sandwich bag”

Quality-Overall9%

“Garbage Product”

Smell8%

“Stinky”

Advertised Vs Actual Product6%

“Misrepresentation”

Value For Money5%

“Charged full price for clearly used item”

Magnetic Strength/Adsorption4%

“The magnetic is not strong at all”

Weight Light3%

“It is very light for a heavy duty curtain”

Strength3%

“bunches up”

Product Condition3%

“Charged full price for clearly used item”

Top return reasons

Size-Overall52%

Thin9%

Advertised Vs Actual Product6%

Material Quality5%

Quality-Overall4%

Weight Heavy3%

Value For Money3%

Magnetic Strength/Adsorption2%

Product Condition2%

Thickness2%

Common questions

Is 96 inch shower curtain liner profitable to sell on Amazon United States?: The niche generates $125K/yr across 12 tracked products. 90-day search growth is +0.1%. Flapen's verdict: Skip it (35/100).
How competitive is the 96 inch shower curtain liner niche?: 7 brands and 11 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in 96 inch shower curtain liner?: Top complaints mined from reviews: Weight Heavy, Thickness, Quality-Overall. The return rate is 3.0%.
When does demand for 96 inch shower curtain liner peak?: Demand is steady year-round — the busiest month runs 1.1× the quietest.
What does it cost to enter the 96 inch shower curtain liner niche?: Listings span $7.50–$17.65; the average listing price is $12.64 (sweet spot $15–$100). The average incumbent carries 38,225 reviews — the moat a new listing must climb.