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95th Birthday Decorations

Maybe

The top 5 brands take only 45% of clicks. But the products selling today already average 4.7★, so 95th Birthday Decorations is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$90K/yr93K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
31%top-5 click share · 41 brands · 43 sellers

Flapen Score

95th Birthday Decorations against its category

The dotted line is the Home & Kitchen average. Past it, 95th Birthday Decorations is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 95th Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for 95th Birthday Decorations 93K times last year and spent an estimated $90K. The top 5 brands take 45% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
7.4%
Market size, estimated
$90Ka year
Peak month
January2.1× the quietest month
Top search term
95th birthday decorations43K searches a year

02 · Price

A sale here is worth $13.07.

Listings sell for $13.07 on average, from $5.39 to $30.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $13.07 that is $0 to $1K a year per listing.

Average price
$13.07under the $15 to $100 sweet spot
Price range
$5.39–$30.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #2,308 within Party Packs. It carries 652 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#2,308in Party Packs
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
652per listing
Listings tracked
57

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top 95th Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

41 falling

Sellers

43

Top-5 brand share

45%

Top 20: 84%

Top-5 click share

31%

Top 20: 67%

Open market

49%

  • Brand 112%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

95th Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.1×

Search terms

Top 95th Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 95th birthday decorations43K/yr
  • 95th birthday decorations for women18K/yr
  • 95th birthday15K/yr
  • 95 birthday decorations for women13K/yr
  • 95 birthday5K/yr

Reviews and returns

What reviews say buyers love and hate about 95th Birthday Decorations

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Size-Overall”
2.8%of orders come back
“I didn't realize it was so big”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 95th Birthday Decorations questions

Answered from the same tracked data.