90th Birthday Banner

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months

72K

Growth, 90 days vs prior 90

+0.2%

Conversion, latest week

6.1%

Market size, estimated

$61Ka year

Peak month

January2.3× the quietest month

Top search term

90th birthday napkins27K searches a year

Listings sell for $13.92 on average, from $6.88 to $43.18. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $13.92 that is $0 to $1K a year per listing.

Average price

$13.92under the $15 to $100 sweet spot

Price range

$6.88–$43.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.2%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #1,399 within Party Packs. It carries 398 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

98%

Out of stock, average day

10.4%

Average rank

#1,399in Party Packs

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

398per listing

Listings tracked

83

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

1Amazon's first-year sales bar

Average brand age

30 months