9 inch cake pan
Worth a lookShows searches that convert (9.5% search→purchase), but soft demand (-23.5% this quarter) keeps it on the watch list.
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.70avg listing price — sweet spot $15–$100
Market size
Good$849K$849K/yr · 503K searches
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$8.86–$27.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,873.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 9 inch cake pan is a $849K/yr Amazon United States market (503K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Apr. Verdict: Worth a look — 51/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
9 inch cake pan market data
- Units sold / yr
- 50K–60K
- avg 2,000–2,500/product
- Revenue / yr
- $885K–$1.1M
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
47
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
31%
- Wilton32%
- Fcgbdbz11%
- Amazon Basics7%
- tutikuki7%
- BEWOS6%
- Fat Daddio's5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 2.1×
Top 9 inch cake pan search terms
- 9 inch round cake pan113K/yr
- cake pans 9 inch round102K/yr
- wilton baking pans77K/yr
- 9 inch cake pan40K/yr
- round cake pans 9 inch44K/yr
- 9 cake pan17K/yr
- 9 round cake pan13K/yr
- 9 cake pans set of 211K/yr
- 9inch round cake pan14K/yr
- 9 inch cake pans10K/yr
Top 9 inch cake pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wilton Performance Pans Aluminum Round Cake Pan 9 x 2 in. Pack of 2
Wilton$16.464.7★24,526 rev
9 Inch Cake Pans Set of 2 with 100 Pieces Parchment Paper
Fcgbdbz$16.664.7★297 rev
Amazon Basics Nonstick Carbon Steel Round Cake Pans Dishwasher and Oven-Safe up to 428F 9 in. Set of 2
Amazon Basics$13.364.7★213 rev
tutikuki 9 Inch Cake Pan Set of 2 - Nonstick Carbon Steel Round Cake Baking Pans with Parchment Paper Dishwasher Safe Durable for Large Layer Cakes Birthday & Christmas Baking
tutikuki$20.634.8★949 rev
BEWOS 9 Inch Cake Pan Set - 100 Pcs Parchment Paper With 3 Pcs Carbon Steel Round Cake Pans Nonstick Baking Pans Set With Handle Dishwasher Safe
BEWOS$18.324.8★183 rev
Newest
by launch date
9 Inch Round Cake Pan 2PCS Cake Pans 9 Inch Round with 60 Parchment Paper
AWTBDP$14.4420 rev
Amazon Basics Nonstick Carbon Steel Round Cake Pans Dishwasher and Oven-Safe up to 428F 9 in. Set of 2
Amazon Basics$13.36213 rev
TeamFar 9 Inch Cake Pan Set of 2 Stainless Steel Round Cake Baking Pan
TeamFar$15.2077 rev
tutikuki 9 Inch Cake Pan Set of 2 - Nonstick Carbon Steel Round Cake Baking Pans with Parchment Paper Dishwasher Safe Durable for Large Layer Cakes Birthday & Christmas Baking
tutikuki$20.63949 rev
EWFEN 8 Inch Cake Pan Set of 2 Stainless Steel Round Layer Cake Baking Pans Tins Non-Toxic & Healthy Leak-proof & Easy Clean & Dishwasher Safe
EWFEN$10.23580 rev
Trending
90-day click momentum9 Inch Round Cake Pan 2PCS Cake Pans 9 Inch Round with 60 Parchment Paper
AWTBDP$14.444.7★
AltarreT 9 Inch Round Cake Pan Set of 3 Nonstick Baking Pans with 100PCS Parchment Paper Dishwasher Safe
AltarreT$20.854.8★
TeamFar 9 Inch Cake Pan Set of 2 Stainless Steel Round Cake Baking Pan
TeamFar$15.204.7★
tutikuki 9 Inch Cake Pan Set of 2 - Nonstick Carbon Steel Round Cake Baking Pans with Parchment Paper Dishwasher Safe Durable for Large Layer Cakes Birthday & Christmas Baking
tutikuki$20.634.8★
Amazon Basics Nonstick Carbon Steel Round Cake Pans Dishwasher and Oven-Safe up to 428F 9 in. Set of 2
Amazon Basics$13.364.7★
What buyers say about 9 inch cake pan
What buyers praise and complain about, mined from review topics.What buyers love
“baked my cakes well”
“Solid quality for the price”
“The cakes came out cleanly”
“Value for the money”
“Very nice pans”
“The nonstick coating works really well”
“Nice size”
“Better than expected”
“Now these are sturdy cake pans”
“GREAT NON-STICK”
What buyers complain about
“Not true to size”
“Cakes stick”
“I expected much better quality for baking”
“Coating washes off”
“was used only a few times”
“Not dishwasher safe”
“it is not coming off at all”
“Very very flimsy”
“NOT straight sides”
“One cake box mix is not enough for the two cake pans”
Top return reasons
Common questions
- Is 9 inch cake pan profitable to sell on Amazon United States?
- The niche generates $849K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the 9 inch cake pan niche?
- 17 brands and 47 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in 9 inch cake pan?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 2.6%.
- When does demand for 9 inch cake pan peak?
- Demand peaks in Apr; the busiest month runs 2.1× the quietest.
- What does it cost to enter the 9 inch cake pan niche?
- Listings span $8.86–$27.18; the average listing price is $17.70 (sweet spot $15–$100). The average incumbent carries 3,874 reviews — the moat a new listing must climb.