Is 9 candle profitable to sell on Amazon United States?

The niche generates $126K/yr across 50 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the 9 candle niche?

35 brands and 41 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in 9 candle?

Top complaints mined from reviews: Durability, Size-Overall, Color. The return rate is 1.8%.

When does demand for 9 candle peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the 9 candle niche?

Listings span $3.62–$7.89; the average listing price is $5.95 (sweet spot $15–$100). The average incumbent carries 764 reviews — the moat a new listing must climb.

9 candle

Worth a look

Shows searches that convert (11.5% search→purchase), but prices mostly outside the sweet spot ($3.62–$7.89) keeps it on the watch list.

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Brand share

Great48%

top-5 brand share — no brand owns this niche

Competition

Great35%

top-5 click share — an open shelf

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Good764.32

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+4.1%

90-day search growth — must beat 0% to launch

Market size

Okay$126K

$126K/yr · 185K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad$5.95

avg listing price — sweet spot $15–$100

Price range

Bad$3.62–$7.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, 9 candle is a $126K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

9 candle market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: $89K–$119K; units × avg price
Conversion rate: 11.5%
Avg BSR: #191
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.8%
Avg brand age: 30 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

Top-5 brand share

48%

Top 20: 88%

Top-5 click share

35%

Top 20: 73%

Open market

46%

PHD CAKE12%
IDIJOLI11%
KENJOVIVO9%
LASILE9%
MTLEE7%
CAKE CODE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top 9 candle search terms

9 candle52K/yr +8.3%7.7% conv.
9 birthday candle36K/yr +3.9%6.9% conv.
number 9 candle26K/yr +8.2%5.1% conv.
9 candle for birthday cake girl18K/yr +0.3%7.7% conv.
9 candle for birthday cake boy12K/yr -7.5%7.2% conv.
birthday candle 98K/yr +14.1%7.8% conv.
number 9 birthday candle8K/yr +18.8%5.2% conv.
9th birthday candle7K/yr -7.8%5.9% conv.
candle 95K/yr +3.6%6.8% conv.
number 9 candle for girls5K/yr -10.2%7.2% conv.

All search terms

Top 9 candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

IDIJOLI Pastel Macaron 9th Birthday Candle Sweet Pink Number 9 Candle Cake Topper Cupcake Decorations for Girls and Women Party Decor Anniversary Celebrations Supplies

IDIJOLI$5.964.8★254 rev

Number Birthday Candles(9 Candle Blue) 3D Diamond Shape Number Happy Birthday Cake Candles for Birthday Party Wedding Decoration Reunions Theme Party

KENJOVIVO$5.934.7★1,755 rev

Cute Number 9 Birthday Candle Glitter Pink Number Candles Birthday Cake Topper Decoration Party Supplies Anniversary Celebrations

LASILE$4.965.0★4 rev

MTLEE Number 9 Birthday Candle with 12 Pcs Spiral Candles for Girls Macaron Pastel Rainbow Unicorn Pink Cake Topper for Sweet Theme Party Decoration

MTLEE$7.694.6★119 rev

CAKE CODE 2.76 Inch Diamond Gold 9 Number Birthday Candles Gold Number Candles Cake Number Candles Party Celebration

CAKE CODE$5.004.8★627 rev

Newest

by launch date

9 Birthday Candle for 9th Pink and Purple Birthday Decorations for Girls Number 9 Candle for 9th Birthday Decorations 9 Cake Topper for Girls 9 Year Old Party Decor Supplies Favors

GloryMo$4.715 rev

7mo ago

FAMGift Deep Purple Glitter Birthday Candles for Girls - Number 9 Candle Cake Topper for Purple Fairy Birthday Party Decorations

FAMGift$5.97255 rev

8mo ago

IDIJOLI Pastel Macaron 9th Birthday Candle Sweet Pink Number 9 Candle Cake Topper Cupcake Decorations for Girls and Women Party Decor Anniversary Celebrations Supplies

IDIJOLI$5.96254 rev

10mo ago

Number 9 Birthday Candle Pink Bow Birthday Candles Glitter Candle Cake Topper Happy Birthday Cake Decoration Gifts Anniversary Party Supplies for Girl

LASILE$4.96124 rev

10mo ago

Cute Number 9 Birthday Candle Glitter Pink Number Candles Birthday Cake Topper Decoration Party Supplies Anniversary Celebrations

LASILE$4.964 rev

11mo ago

What buyers say about 9 candle

What buyers praise and complain about, mined from review topics.

What buyers love

Color16%

“vibrant colors”

Quality-Overall15%

“Very beautifully made”

Brightness/Shine/Glow15%

“They are bright”

Advertised Vs Actual Product13%

“Exactly what I needed”

Value For Money8%

“Worth your money”

Size-Overall5%

“The size is good”

Ease Of Use3%

“Fun and easy to use”

Design-Overall3%

“The design was beautiful”

Durability3%

“Durable”

Strength2%

“sturdy and worked”

What buyers complain about

Durability14%

“it was broken in half”

Size-Overall10%

“smaller than I expected”

Color9%

“Some are more colored than others”

Quality-Overall9%

“Burns too quickly - poor quality”

Value For Money9%

“Little expensive for one candle”

Strength7%

“Thin-fragile and multiple came broken, flame is okay”

Thickness7%

“its not quite as thick as I expected”

Smell5%

“No scent to it”

Advertised Vs Actual Product3%

“boring compared to the product pictures”

Natural Resource Wastage3%

“Completely waste of money and time”

Top return reasons

Size-Overall44%

Value For Money17%

Color9%

Advertised Vs Actual Product6%

Quality-Overall4%

Defective Material/Parts3%

Smell3%

Functionality-Overall2%

Product Condition2%

Display Colors1%

Common questions

Is 9 candle profitable to sell on Amazon United States?: The niche generates $126K/yr across 50 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the 9 candle niche?: 35 brands and 41 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in 9 candle?: Top complaints mined from reviews: Durability, Size-Overall, Color. The return rate is 1.8%.
When does demand for 9 candle peak?: Demand is steady year-round — the busiest month runs 1.8× the quietest.
What does it cost to enter the 9 candle niche?: Listings span $3.62–$7.89; the average listing price is $5.95 (sweet spot $15–$100). The average incumbent carries 764 reviews — the moat a new listing must climb.