How competitive is the 8x8 Baking Pan niche on Amazon United States?

10 brands and 348 sellers compete in 8x8 Baking Pan on Amazon United States. The top 5 8x8 Baking Pan products take 80% of clicks and its top 5 brands hold 87% of demand.

What do buyers complain about in 8x8 Baking Pan?

8x8 Baking Pan buyers on Amazon United States complain most about Rusts/Corrodes, Size-Overall, Strength, the themes mined from the niche's reviews. Its return rate is 1.5%.

What does it cost to enter the 8x8 Baking Pan niche?

8x8 Baking Pan sells for $14.53 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $6.22–$23.91. The average incumbent carries 2,090 reviews — the moat a new listing must climb.

8x8 Baking Pan

a concentrated shelf (top 5 take 80% of clicks) — 8x8 Baking Pan doesn't clear our bar today.

Flapen Score

Skip it

Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49

This niche Category average · 11,240 niches

Is 8x8 Baking Pan profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 8x8 Baking Pan is a $889K/yr Amazon United States market (784K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

8x8 Baking Pan: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.1% over the last 90 days and 7.8% of searches end in a purchase.

$889K

revenue / yr

Units sold / yr80K

Search volume / yr-14.1%784K

Conversion rate7.8%

Avg price$14.53

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers10 · 348

Top-5 product click share80%

Open market13%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 13 products

Top 8x8 Baking Pan products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

GoodCook MegaGrip Baking Pan with Silicone Grip Handles Square Non-Stick Heavy-Gauge Steel Cake Pan Baking Dish for Brownies Bread Cake Baked Goods & More Dishwasher Safe 8x8-Inch

Price: $10.63
Rating: 4.7/5
Reviews: 1,464
Age: 3y ago

GoodCook Everyday Nonstick Steel Square Pan 8 Gray

Price: $6.22
Rating: 4.6/5
Reviews: 4,093
Age: 17y ago

Nordic Ware - 47500 Nordic Ware Naturals Aluminum Commercial 8 x 8 Square Cake Pan 8 by 8 inches Silver

Price: $13.90
Rating: 4.8/5
Reviews: 2,533
Age: 9y ago

USA Pan Bakeware Nonstick Square Cake Pan 8 Inch Aluminized Steel

Price: $21.10
Rating: 4.7/5
Reviews: 2,896
Age: 17y ago

Farberware Nonstick Bakeware 9x9 Baking Pan Square Cake Pan Gray

Price: $11.27
Rating: 4.8/5
Reviews: 5,616
Age: 20y ago

Newest

by launch date

CAKETIME Non-Stick Silicone Square Brownie Pan with Metal Reinforced Frame 8x8 Inch Dishwasher Safe baking Cake Dish BPA Free Even Heating Baking Pan for Making Cakes Brownies Bread

Price: $9.93
Rating: 4.7/5
Reviews: 25
Age: 3mo ago

KCKHFA Silicone Square Brownie Pan 2 Pack 8x8 Baking Pan for Brownies Cakes Bread Pie & Lasagna

Price: $10.02
Rating: 4.7/5
Reviews: 251
Age: 1y ago

OXO Good Grips Non-Stick Pro Ceramic Coated Metal Bakeware 9 Square Cake Pan Storm Blue

Price: $16.62
Rating: 4.7/5
Reviews: 331
Age: 1y ago

Spmarkt 2-Pack 8 inch Square Baking Pan Non-Stick Square Cake Pan for Cakes Lasagna Brownies 8x8 Baking Pan Even Heating Easy to Clean Light Blue

Price: $14.09
Rating: 4.8/5
Reviews: 376
Age: 2y ago

DOWAN 8x8 Baking dish Square Baking Pan Ceramic Casserole Dishes for Oven Cake Pan with Handle for Brownie Lasagna Casserole 2 Quart Home Gift Bright White

Price: $23.91
Rating: 4.7/5
Reviews: 4,104
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

348

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

10%

GoodCook50%
Nordic Ware13%
USA Pan12%
Farberware6%
OXO5%
DOWAN3%
Open — no brand owns it (4 brands, 10%)

8x8 Baking Pan demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume784KCVR7.8%Products13Brands10Top 5 Brands87%OOS Rate8.7%Rating4.7★Reviews2,090Avg BSR#35

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Top 8x8 Baking Pan search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

8x8 baking pan249K/yr -21.0%7.6% conv.
square cake pan114K/yr -1.5%1.4% conv.
square baking pan91K/yr -13.9%3.7% conv.
8x8 pan38K/yr +24.0%6.7% conv.
8x8 baking dish69K/yr -38.5%3.2% conv.
8 x 8 baking pan45K/yr -18.6%7.2% conv.
square baking dish33K/yr -23.0%1.6% conv.
square cake pans23K/yr +7.0%0.5% conv.
8 inch square baking pan21K/yr -19.4%7.2% conv.
8 square baking pan12K/yr -4.8%5.8% conv.

What reviews say buyers love and hate about 8x8 Baking Pan

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Baking19%

“Easy Baking”

Quality-Overall13%

“The quality is just as it's advertised”

Ease Of Cleaning11%

“Cleans up great”

Cooking Experience9%

“Great pan”

Size-Overall8%

“Good size”

What buyers complain about

63% of reviews

Rusts/Corrodes13%

“Rust”

Size-Overall10%

“The size isnt what I expected”

Strength9%

“Not sturdy”

Thickness6%

“Thin”

Durability5%

“How it breaks”

8x8 Baking Pan return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

74%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

58%

2Value For Money

3Advertised Vs Actual Product

4Scratch Resistance

5Material Quality

Common 8x8 Baking Pan questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 8x8 Baking Pan 46/100 on Amazon United States — Skip it. The niche generates $889K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -14.1% over the last 90 days.