Is 8x8 baking pan profitable to sell on Amazon United States?

The niche generates $889K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Skip it (46/100).

How competitive is the 8x8 baking pan niche?

10 brands and 348 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in 8x8 baking pan?

Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Strength. The return rate is 1.5%.

When does demand for 8x8 baking pan peak?

Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the 8x8 baking pan niche?

Listings span $6.22–$23.91; the average listing price is $14.53 (sweet spot $15–$100). The average incumbent carries 2,090 reviews — the moat a new listing must climb.

8x8 baking pan

Skip it

A concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Market size

Great$889K

$889K/yr · 784K searches

Avg price

Good$14.53

avg listing price — sweet spot $15–$100

Price range

Good$6.22–$23.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,090.38

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-14.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad80%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, 8x8 baking pan is a $889K/yr Amazon United States market (784K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

8x8 baking pan market data

Units sold / yr: 60K–80K; avg 4,000–5,000/product
Revenue / yr: $872K–$1.2M; units × avg price
Conversion rate: 7.8%
Avg BSR: #35
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 8.7%
Avg brand age: 44 months
Avg seller age: 158 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

348

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

10%

GoodCook50%
Nordic Ware13%
USA Pan12%
Farberware6%
OXO5%
DOWAN3%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top 8x8 baking pan search terms

8x8 baking pan249K/yr -21.0%7.6% conv.
square cake pan114K/yr -1.5%1.4% conv.
square baking pan91K/yr -13.9%3.7% conv.
8x8 pan38K/yr +24.0%6.7% conv.
8x8 baking dish69K/yr -38.5%3.2% conv.
8 x 8 baking pan45K/yr -18.6%7.2% conv.
square baking dish33K/yr -23.0%1.6% conv.
square cake pans23K/yr +7.0%0.5% conv.
8 inch square baking pan21K/yr -19.4%7.2% conv.
8 square baking pan12K/yr -4.8%5.8% conv.

All search terms

Top 8x8 baking pan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GoodCook MegaGrip Baking Pan with Silicone Grip Handles Square Non-Stick Heavy-Gauge Steel Cake Pan Baking Dish for Brownies Bread Cake Baked Goods & More Dishwasher Safe 8x8-Inch

GoodCook$10.634.7★1,464 rev

GoodCook Everyday Nonstick Steel Square Pan 8 Gray

GoodCook$6.224.6★4,093 rev

Nordic Ware - 47500 Nordic Ware Naturals Aluminum Commercial 8 x 8 Square Cake Pan 8 by 8 inches Silver

Nordic Ware$13.904.8★2,533 rev

USA Pan Bakeware Nonstick Square Cake Pan 8 Inch Aluminized Steel

USA Pan$21.104.7★2,896 rev

Farberware Nonstick Bakeware 9x9 Baking Pan Square Cake Pan Gray

Farberware$11.274.8★5,616 rev

Newest

by launch date

CAKETIME Non-Stick Silicone Square Brownie Pan with Metal Reinforced Frame 8x8 Inch Dishwasher Safe baking Cake Dish BPA Free Even Heating Baking Pan for Making Cakes Brownies Bread

CAKETIME$9.9325 rev

3mo ago

KCKHFA Silicone Square Brownie Pan 2 Pack 8x8 Baking Pan for Brownies Cakes Bread Pie & Lasagna

KCKHFA$10.02251 rev

1y ago

OXO Good Grips Non-Stick Pro Ceramic Coated Metal Bakeware 9 Square Cake Pan Storm Blue

OXO$16.62331 rev

1y ago

Spmarkt 2-Pack 8 inch Square Baking Pan Non-Stick Square Cake Pan for Cakes Lasagna Brownies 8x8 Baking Pan Even Heating Easy to Clean Light Blue

Spmarkt$14.09376 rev

2y ago

DOWAN 8x8 Baking dish Square Baking Pan Ceramic Casserole Dishes for Oven Cake Pan with Handle for Brownie Lasagna Casserole 2 Quart Home Gift Bright White

DOWAN$23.914,104 rev

2y ago

What buyers say about 8x8 baking pan

What buyers praise and complain about, mined from review topics.

What buyers love

Baking19%

“Easy Baking”

Quality-Overall13%

“The quality is just as it's advertised”

Ease Of Cleaning11%

“Cleans up great”

Cooking Experience9%

“Great pan”

Size-Overall8%

“Good size”

Value For Money6%

“Excellent value”

Non-Stick Coating5%

“Good non stick pan”

Strength3%

“its that sturdy”

Advertised Vs Actual Product3%

“As advertised”

Weight Heavy2%

“Good heavy pan”

What buyers complain about

Rusts/Corrodes13%

“Rust”

Size-Overall10%

“The size isnt what I expected”

Strength9%

“Not sturdy”

Thickness6%

“Thin”

Durability5%

“How it breaks”

Adhesion/Stickiness5%

“it also did not stick”

Dishwasher Safe4%

“Not dishwasher safe”

Quality-Overall4%

“Junk”

Non-Stick Coating3%

“Then begins to chip”

Ease Of Use3%

“Cant use this”

Top return reasons

Size-Overall58%

Value For Money7%

Advertised Vs Actual Product5%

Scratch Resistance4%

Material Quality3%

Quality-Overall2%

Rusts/Corrodes2%

Functionality-Overall2%