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8x8 Baking Dish

8x8 Baking Dish shows a sweet-spot price point ($23.69 avg), but soft demand (-24.2% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49

Market size 53Growth 13Conversion 66Competition 67Returns 35Price range 83Avg price 95Brand share 66Review moat 45Quality gap 25
This niche Category average · 11,240 niches

Is 8x8 Baking Dish profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 8x8 Baking Dish is a $334K/yr Amazon United States market (240K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

8x8 Baking Dish: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -24.2% over the last 90 days and 5.9% of searches end in a purchase.

$334K

revenue / yr

Units sold / yr13K
Search volume / yr-24.2%240K
Conversion rate5.9%
Avg price$23.69

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers16 · 344
Top-5 product click share45%
Open market35%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement64%
New entrants (1y)7· 0 succeeded
Avg rating4.6★
Avg reviews1,999

Top 8x8 Baking Dish products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

$0$17K$33K$50K$67K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

344

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

45%

Top 20: 83%

Open market

27%

  • Anchor Hocking17%
  • OXO16%
  • Pyrex13%
  • CGNWEEPS12%
  • Vitrignis7%
  • DOWAN7%

8x8 Baking Dish demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume240KCVR5.9%Products36Brands16Top 5 Brands65%OOS Rate13.0%Rating4.6★Reviews1,999Avg BSR#92
15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Top 8x8 Baking Dish search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 8x8 glass baking dish46K/yr
  • 8x8 glass baking dish with lid25K/yr
  • square glass baking dish18K/yr
  • 8x8 baking dish with lid18K/yr
  • pyrex 8x8 baking dish15K/yr
  • 8x8 ceramic baking dish10K/yr
  • 8x8 pyrex baking dish13K/yr
  • 8x8 glass baking pan5K/yr
  • square baking dish with lid10K/yr
  • 8 x 8 glass baking dish13K/yr

What reviews say buyers love and hate about 8x8 Baking Dish

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Quality-Overall18%

Excellent product

Size-Overall14%

The size is what makes me so pleased

Baking12%

Evenly bakes

Advertised Vs Actual Product7%

they work just as promised

Value For Money7%

Good for the price

What buyers complain about

59% of reviews
Size-Overall12%

The size isnt what I expected

Quality-Overall12%

Cheap product

Durability10%

Broken easily

Thickness6%

This baking pan seems okay however kind of thin material

Strength5%

FRAGILE

8x8 Baking Dish return rate & reasons

Why buyers send it back, as a share of all return requests.

4.2%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
49%
2Advertised Vs Actual Product
8%
3Value For Money
6%
4Scratch Resistance
5%
5Product Condition
5%

Common 8x8 Baking Dish questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 8x8 Baking Dish 50/100 on Amazon United States — Worth a look. The niche generates $334K/yr across 36 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -24.2% over the last 90 days.
Search demand for 8x8 Baking Dish on Amazon United States peaks in Nov–Dec, where the busiest month runs 3.2× the quietest.