Is 8x8 baking dish profitable to sell on Amazon United States?

The niche generates $334K/yr across 36 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the 8x8 baking dish niche?

16 brands and 344 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in 8x8 baking dish?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 4.2%.

When does demand for 8x8 baking dish peak?

Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the 8x8 baking dish niche?

Listings span $9.75–$44.43; the average listing price is $23.69 (sweet spot $15–$100). The average incumbent carries 1,999 reviews — the moat a new listing must climb.

8x8 baking dish

Worth a look

Shows a sweet-spot price point ($23.69 avg), but soft demand (-24.2% this quarter) keeps it on the watch list.

Avg price

Incredible$23.69

avg listing price — sweet spot $15–$100

Price range

Great$9.75–$44.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Market size

Good$334K

$334K/yr · 240K searches

Review moat

Okay1,999.06

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-24.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, 8x8 baking dish is a $334K/yr Amazon United States market (240K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

8x8 baking dish market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $237K–$296K; units × avg price
Conversion rate: 5.9%
Avg BSR: #92
Page quality: 0%
Prime: 86%
Sponsored: 64%
Out of stock: 13.0%
Avg brand age: 41 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

344

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

45%

Top 20: 83%

Open market

27%

Anchor Hocking17%
OXO16%
Pyrex13%
CGNWEEPS12%
Vitrignis7%
DOWAN7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top 8x8 baking dish search terms

8x8 glass baking dish46K/yr -41.4%6.1% conv.
8x8 glass baking dish with lid25K/yr +2.7%4.0% conv.
square glass baking dish18K/yr -24.6%3.5% conv.
8x8 baking dish with lid18K/yr -26.2%2.3% conv.
pyrex 8x8 baking dish15K/yr -29.8%3.6% conv.
8x8 ceramic baking dish10K/yr -3.8%1.6% conv.
8x8 pyrex baking dish13K/yr -33.7%6.8% conv.
8x8 glass baking pan5K/yr +147.0%5.7% conv.
square baking dish with lid10K/yr -15.0%1.0% conv.
8 x 8 glass baking dish13K/yr -49.9%7.8% conv.

All search terms

Top 8x8 baking dish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OXO Good Grips Freezer-to-Oven Safe 2 Qt Glass Baking Dish with Lid 8 x 8

OXO$19.854.7★3,132 rev

CGNWEEPS 88in Square Glass Baking Dish 1.6QT Glass Baking Pan Baking Dishes for Oven

CGNWEEPS$20.744.5★235 rev

Anchor Hocking Glass Square Baking Dish 8 Inch 1 Count

Anchor Hocking$17.964.6★144 rev

Anchor Hocking Glass Baking Dishes for Oven 8 Inch Square Glass Cake Pan with TrueFit Cherry Lid

Anchor Hocking$25.794.7★5,955 rev

Pyrex 222 2-Quart Clear Square Glass Baking Dish - Made in USA

Pyrex$31.154.7★2,333 rev

Newest

by launch date

8 Inch Glass Cake Pan Tempered Glass Baking Dish for Oven Square Glass Casserole Dish 8x8 Microwave & Dishwasher Safe Sturdy Brownie Pan for Meatloaf Cornbread & Desserts

Generic$9.757 rev

1mo ago

8 x 8 Glass Cake Pan Oven Safe Glass Brownie Pan - Dishwasher Microwave & Freezer Safe Perfect for Brownies Lemon Bars Casseroles & Easy Cleanup

Generic$10.552 rev

4mo ago

Vitrignis 8x8 Glass Baking Dish With Bpa-Free Lid - 2.6 Qt Deep Square Baking Pan For Casserole & Lasagna Dishwasher Freezer Microwave

Vitrignis$23.5668 rev

8mo ago

Libbey Bakers Premium 2 Piece Glass Baking Dish Set Stackable Casserole Dish with Lid Set Baking Glassware for Casseroles Lasagna Brownies

Libbey$40.939 rev

10mo ago

Vitrignis Glass Baking Dish - 1.9qt Square 8x8 Baking Pan - Glass Baking Dishes For Oven

Vitrignis$20.1868 rev

11mo ago

What buyers say about 8x8 baking dish

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent product”

Size-Overall14%

“The size is what makes me so pleased”

Baking12%

“Evenly bakes”

Advertised Vs Actual Product7%

“they work just as promised”

Value For Money7%

“Good for the price”

Ease Of Cleaning5%

“Cleans up easily”

Cooking Experience5%

“Awesome pan, cooks evenly and well”

Storage Capacity3%

“Very nice set for storage”

Strength3%

“Sturdy Baking Dish”

Durability3%

“very durable”

What buyers complain about

Size-Overall12%

“The size isnt what I expected”

Quality-Overall12%

“Cheap product”

Durability10%

“Broken easily”

Thickness6%

“This baking pan seems okay however kind of thin material”

Strength5%

“FRAGILE”

Rusts/Corrodes4%

“Easy to rust”

Advertised Vs Actual Product3%

“False Advertisement”

Value For Money3%

“costly”

Dishwasher Safe3%

“Some have broke in the dishwasher”

Ease Of Use3%

“its impossible to take off”

Top return reasons

Size-Overall49%

Advertised Vs Actual Product8%

Value For Money6%

Scratch Resistance5%

Product Condition5%

Quality-Overall3%

Weight Heavy3%

Sharpness2%

Handle Quality2%

Thickness2%

Common questions

Is 8x8 baking dish profitable to sell on Amazon United States?: The niche generates $334K/yr across 36 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the 8x8 baking dish niche?: 16 brands and 344 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in 8x8 baking dish?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 4.2%.
When does demand for 8x8 baking dish peak?: Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the 8x8 baking dish niche?: Listings span $9.75–$44.43; the average listing price is $23.69 (sweet spot $15–$100). The average incumbent carries 1,999 reviews — the moat a new listing must climb.