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8x20 Picture Frame

Fail

The average product has 5,849 reviews to catch up to, so 8x20 Picture Frame is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$111K/yr79K searches / yr
90-day growth
+16.1%search demand this quarter
Competition
69%top-5 click share · 11 brands · 17 sellers

Flapen Score

8x20 Picture Frame against its category

The dotted line is the Home & Kitchen average. Past it, 8x20 Picture Frame is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 8x20 Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 8x20 Picture Frame 79K times last year and spent an estimated $111K. The top 5 brands take 82% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+16.1%
Conversion, latest week
6.4%
Market size, estimated
$111Ka year
Peak month
December1.7× the quietest month
Top search term
8x20 picture frame45K searches a year

02 · Price

A sale here is worth $22.15.

Listings sell for $22.15 on average, from $14.48 to $33.04. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $22.15 that is $6K to $11K a year per listing.

Average price
$22.15inside the $15 to $100 sweet spot
Price range
$14.48–$33.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #332 within Picture Frames. It carries 5,849 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
84%
Out of stock, average day
9.5%
Average rank
#332in Picture Frames
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
5,849per listing
Listings tracked
19

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top 8x20 Picture Frame products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$22K$33K$45K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

17

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

12%

  • Americanflat40%
  • LaVie Home19%
  • A PLUS MAX9%
  • ArtToFrames9%
  • Fxojyvo6%
  • Hongkee5%
  • Open — no brand owns it (5 brands, 12%)

Demand

8x20 Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top 8x20 Picture Frame search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 8x20 picture frame45K/yr
  • 8x20 frame13K/yr
  • 8 x 20 picture frame10K/yr
  • 20x8 frame5K/yr
  • 8 x 20 frame3K/yr
  • 8x202K/yr

Reviews and returns

What reviews say buyers love and hate about 8x20 Picture Frame

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Frame Quality”
40%of negative reviews mention “Frame Quality”
2.7%of orders come back
“broke the frame”
A buyer, on “Frame Quality”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 8x20 Picture Frame questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data