8x12 picture frame with mat
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.27avg listing price — sweet spot $15–$100
Price range
Great$5.37–$46.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,656.14avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 38K searches
According to Flapen's Amazon United States niche tracking, 8x12 picture frame with mat is a $50K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
8x12 picture frame with mat market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $61K–$81K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #468
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 15.1%
- Avg brand age
- 35 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
18
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
13%
- Americanflat38%
- PEALSN14%
- wallwisy14%
- Golden State Art13%
- Hongkee5%
- upsimples4%
- Open — no brand owns it (7 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 94 weeks — -12.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top 8x12 picture frame with mat search terms
- 8x12 picture frame with mat16K/yr
- 8x12 matted frame10K/yr
- 8x12 frame with mat8K/yr
- 8x12 mat4K/yr
Top 8x12 picture frame with mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Americanflat 12x16 Picture Frame with Shatter-Resistant Glass - Use as 8x12 Frame with Mat or Display 12x16 Photo Without Mat - Signature Collection - Picture Frames for Wall Display - Black
Americanflat$16.964.7★24,084 rev
PEALSN 11x17 Picture Frame Display Pictures 8 x 12 with Mat Black
PEALSN$8.424.4★5,277 rev
11x17 Oak Picture Frame Solid Oak 11x17 Poster Frame with Mat to 8x12(Openning Size is 7.5x11.5) Natural Wood 17x11 Frames for Wall Set of 1
wallwisy$19.314.6★991 rev
upsimples 8x12 Picture Frame Display Pictures 6x8 with Mat or 8x12 Without Wall Hanging Photo Frames Black 1 Pack
upsimples$5.374.5★41,299 rev
Americanflat 12x16 Picture Frame with Shatter-Resistant Glass - Set of 2 - Use as 8x12 Frame with Mat or Display 12x16 Photo Without Mat - Signature Collection - Picture Frames for Wall - Black
Americanflat$27.934.7★3,678 rev
Newest
by launch date
Homeforia 11x17 Picture Frame Brown Wood Mortise & Tenon Walnut 11 x 17 Photo Frames with Mat 8 by 12 for Wall 11by17 Dark Wooden Frames Matted to 8x12 inch Print Tempered Glass Wall Kit Set of 1
Homeforia$46.62453 rev
JCJMY 12x15 Picture Frame with Mat Display 8x12 with Mat or 12 x 15 without Mat Wood 12 by 15 Photo Frames for Wall Hanging 1 Pack Deep Brown
JCJMY$9.6567 rev
11x17 Oak Picture Frame Solid Oak 11x17 Poster Frame with Mat to 8x12(Openning Size is 7.5x11.5) Natural Wood 17x11 Frames for Wall Set of 1
wallwisy$19.31991 rev
puthiac 8x12 Solid Oak Wood Picture Frame Fits 6x8 with Mat or 8x12 Without Mat Wall or Tabletop Display with Stand Vertical or Horizontal Plexi Front 1 Pack Natural Oak
puthiac$13.752,212 rev
Hongkee 8x12 Picture Frame with Glass Display Pictures 6x9 with Mat or 8 x 12 without Mat - Wall and Tabletop 8 by 12 Photo Wooden Frames (Black 1 Pack)
Hongkee$14.041,584 rev
Trending
90-day click momentumJCJMY 12x15 Picture Frame with Mat Display 8x12 with Mat or 12 x 15 without Mat Wood 12 by 15 Photo Frames for Wall Hanging 1 Pack Deep Brown
JCJMY$9.654.4★
Homeforia 11x17 Picture Frame Brown Wood Mortise & Tenon Walnut 11 x 17 Photo Frames with Mat 8 by 12 for Wall 11by17 Dark Wooden Frames Matted to 8x12 inch Print Tempered Glass Wall Kit Set of 1
Homeforia$46.624.9★
Golden State Art Acid-Free Pack of 25 12x12 Black Picture Mats Mattes with White Core Bevel Cut for 8x8 Photo + Backing + Bags
Golden State Art$43.744.7★
Americanflat 12x16 Picture Frame with Shatter-Resistant Glass - Use as 8x12 Frame with Mat or Display 12x16 Photo Without Mat - Signature Collection - Picture Frames for Wall Display - Dark Oak
Americanflat$16.764.5★
Golden State Art 8x12 Picture Frames - Brown Solid Wood with Glass - Rounded Corner 12x8 Picture Frame Matted to 7x9 Photos - Wall or Tabletop Decor Display
Golden State Art$26.954.6★
What buyers say about 8x12 picture frame with mat
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful frame”
“Excellent Quality”
“definitely worth the price”
“Perfect fit Came on time”
“Item as advertised”
“Easy to use”
“are very lightweight”
“it made a beautiful gift”
“really love the color options they offer”
“Sturdy, not flimsy”
What buyers complain about
“Not the highest quality item”
“Another worthless frame sent back”
“false advertising”
“Not the right size”
“Measurements are inaccurate”
“Plexiglass not real glass”
“Every frame has spots where the black vinyl or paint on the frame is bubbling or not completely adhered to frame”
“could use little thicker”
“thin,”
“the plexiglass was scratchec”
Top return reasons
Common questions
- Is 8x12 picture frame with mat profitable to sell on Amazon United States?
- The niche generates $50K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (38/100).
- How competitive is the 8x12 picture frame with mat niche?
- 13 brands and 18 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in 8x12 picture frame with mat?
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Advertised Vs Actual Product. The return rate is 3.3%.
- When does demand for 8x12 picture frame with mat peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the 8x12 picture frame with mat niche?
- Listings span $5.37–$46.62; the average listing price is $20.27 (sweet spot $15–$100). The average incumbent carries 5,656 reviews — the moat a new listing must climb.