8x11 picture frame
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Avg price
Great$46.43avg listing price — sweet spot $15–$100
Price range
Good$9.63–$130.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Growth
Okay+16.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad16,289.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad$60K$60K/yr · 127K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, 8x11 picture frame is a $60K/yr Amazon United States market (127K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Aug. Verdict: Skip it — 42/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
8x11 picture frame market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $46K–$58K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 5.6%
- Avg brand age
- 42 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
23
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
46%
Top 20: 83%
Open market
13%
- MCS47%
- upsimples18%
- Hongkee8%
- Fisnish5%
- Momentworth5%
- Americanflat3%
- Open — no brand owns it (10 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.3% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.6×
Top 8x11 picture frame search terms
- wood poster frames6K/yr
- extra large picture frame12K/yr
- large wood frame12K/yr
- wood poster frame12K/yr
- wooden poster frames12K/yr
- large wooden frame7K/yr
- large frames for wall art9K/yr
- extra large frame8K/yr
- large black frames6K/yr
- giant picture frame5K/yr
Top 8x11 picture frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MCS Studio Gallery 18x24 Poster Frame Walnut Woodgrain Engineered Wood Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
MCS$26.854.7★35,786 rev
MCS Museum Poster Frame 24x36 Medium Oak Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
MCS$39.364.4★15,414 rev
Hongkee 24x36 Poster Frame Set of 2 Rustic Brown Wood Style - Display 20x30 Picture with Mat or 24 x 36 Poster without Mat Wall Mounting Horizontal and Vertical
Hongkee$59.704.6★3,369 rev
Momentworth 16x24 Frame Set of 3 Natural Wood Grain 16x24 Poster Frame for Gallery Wall Mounting (3 Pack Natural)
Momentworth$36.514.5★818 rev
upsimples 16x24 Poster Frame Easy Slide-In Assembly Black 3 Pack
upsimples$29.404.2★7,650 rev
Newest
by launch date
upsimples 16x20 Picture Frame Solid Wooden Nursery Wall Frames Set of 3
upsimples$40.56104 rev
Chrspk 24X36 Poster Frame Display Pictures 20X30 with Mat or 24X36 Without Wall Hanging Frames Rustic Brown 3 Pack
Chrspk$78.96152 rev
QOTIB 16x24 Picture Frame for Wall Hanging Wood 16 x 24 Frame 40x60 cm Poster Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack
QOTIB$22.661,645 rev
YESKAY 24x36 Picture Frame Brown Set of 3 Display Pictures 20x30 with Mat or 24 x 36 Without Mat Poster Frames 24x36 for Wall Hanging Horizontal and Vertical
YESKAY$82.65318 rev
Fisnish 24x36 Poster Frame Brown Poster Frames 24 x 36 inches or 24x36 Picture Frames with HD Plexiglass Durable and Scratch-proof for Horizontal or Vertical Wall Mounting 1 Pack
Fisnish$42.953,543 rev
Trending
90-day click momentumChrspk 24X36 Poster Frame Display Pictures 20X30 with Mat or 24X36 Without Wall Hanging Frames Rustic Brown 3 Pack
Chrspk$78.964.5★
upsimples 16x20 Picture Frame Solid Wooden Nursery Wall Frames Set of 3
upsimples$40.564.6★
Yaetm 24x36 Oak Frames Set of 3 Wide Molding Natural Solid Wood 24x36 Poster Frame Display Large Picture with Plexiglass for Wall Mount (3 pack Oak)
Yaetm$113.364.7★
QOTIB 16x24 Picture Frame for Wall Hanging Wood 16 x 24 Frame 40x60 cm Poster Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack
QOTIB$22.664.3★
YESKAY 24x36 Picture Frame Brown Set of 3 Display Pictures 20x30 with Mat or 24 x 36 Without Mat Poster Frames 24x36 for Wall Hanging Horizontal and Vertical
YESKAY$82.654.6★
What buyers say about 8x11 picture frame
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful frame”
“Excellent Quality”
“Great deal”
“Size is to fit”
“As advertised”
“The frames are light-weight”
“Easy install”
“Easy peasy”
“Simple and Sturdy”
“looks as good as the photos”
What buyers complain about
“the frame fell apart”
“Garbage quality”
“Not sturdy”
“For the price I guess its to be expected”
“the material isnt super sturdy”
“5 inch short”
“Broke after a month”
“They are way too assemble”
“arrived completely broken into 2 pieces”
“Description is inaccurate”
Top return reasons
Common questions
- Is 8x11 picture frame profitable to sell on Amazon United States?
- The niche generates $60K/yr across 35 tracked products. 90-day search growth is +16.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the 8x11 picture frame niche?
- 16 brands and 23 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in 8x11 picture frame?
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Strength. The return rate is 3.3%.
- When does demand for 8x11 picture frame peak?
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- What does it cost to enter the 8x11 picture frame niche?
- Listings span $9.63–$130.59; the average listing price is $46.43 (sweet spot $15–$100). The average incumbent carries 16,290 reviews — the moat a new listing must climb.