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8x11 Picture Frame

Fail

Buyers convert on only 1.0% of searches, so 8x11 Picture Frame is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$60K/yr127K searches / yr
90-day growth
+16.3%search demand this quarter
Competition
46%top-5 click share · 16 brands · 23 sellers

Flapen Score

8x11 Picture Frame against its category

The dotted line is the Home & Kitchen average. Past it, 8x11 Picture Frame is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 8x11 Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 8x11 Picture Frame 127K times last year and spent an estimated $60K. The top 5 brands take 84% of clicks. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
+16.3%
Conversion, latest week
1.0%
Market size, estimated
$60Ka year
Peak month
August1.6× the quietest month
Top search term
wood poster frames6K searches a year

02 · Price

A sale here is worth $46.43.

Listings sell for $46.43 on average, from $9.63 to $130.59. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $46.43 that is $0 to $5K a year per listing.

Average price
$46.43inside the $15 to $100 sweet spot
Price range
$9.63–$130.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #58 within Picture Frames. It carries 16,290 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#58in Picture Frames
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
16,290per listing
Listings tracked
35

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top 8x11 Picture Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

23

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

46%

Top 20: 83%

Open market

13%

  • Brand 147%
  • Brand 218%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (10 brands, 13%)

Demand

8x11 Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top 8x11 Picture Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wood poster frames6K/yr
  • extra large picture frame12K/yr
  • large wood frame12K/yr
  • wood poster frame12K/yr
  • wooden poster frames12K/yr
  • large wooden frame7K/yr
  • large frames for wall art9K/yr
  • extra large frame8K/yr
  • large black frames6K/yr
  • giant picture frame5K/yr

Reviews and returns

What reviews say buyers love and hate about 8x11 Picture Frame

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Frame Quality”
26%of negative reviews mention “Frame Quality”
3.3%of orders come back
“the frame fell apart”
A buyer, on “Frame Quality”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 8x11 Picture Frame questions

Answered from the same tracked data.