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8x10 Picture Frame Wood

Maybe

The top 5 products take only 21% of clicks. But shoppers spend an estimated $110K a year here, so 8x10 Picture Frame Wood is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$110K/yr257K searches / yr
90-day growth
+7.1%search demand this quarter
Competition
21%top-5 click share · 50 brands · 59 sellers

Flapen Score

8x10 Picture Frame Wood against its category

The dotted line is the Home & Kitchen average. Past it, 8x10 Picture Frame Wood is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 8x10 Picture Frame Wood market on Amazon at a glance

Shoppers on Amazon United States searched for 8x10 Picture Frame Wood 257K times last year and spent an estimated $110K. The top 5 brands take 52% of clicks. Demand peaks in Jan–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
257K
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
2.2%
Market size, estimated
$110Ka year
Peak month
December2.0× the quietest month
Top search term
natural wood picture frames19K searches a year

02 · Price

A sale here is worth $19.27.

Listings sell for $19.27 on average, from $5.10 to $40.56. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $19.27 that is $0 to $2K a year per listing.

Average price
$19.27inside the $15 to $100 sweet spot
Price range
$5.10–$40.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #260 within Picture Frames. It carries 3,721 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#260in Picture Frames
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
3,721per listing
Listings tracked
101

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
38 months

Products

Top 8x10 Picture Frame Wood products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

50 flat

Sellers

59

Top-5 brand share

52%

Top 20: 81%

Top-5 click share

21%

Top 20: 51%

Open market

44%

  • Brand 128%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

8x10 Picture Frame Wood search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Search terms

Top 8x10 Picture Frame Wood search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • natural wood picture frames19K/yr
  • wooden picture frames 4x621K/yr
  • wood picture frames 4x616K/yr
  • oak picture frames14K/yr
  • natural wood frames15K/yr
  • brown frame12K/yr
  • light wood picture frames13K/yr
  • brown frames15K/yr
  • dark wood picture frames13K/yr
  • light wood frames12K/yr

Reviews and returns

What reviews say buyers love and hate about 8x10 Picture Frame Wood

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Frame Quality”
20%of negative reviews mention “Frame Quality”
3.5%of orders come back
“Cheap Frame and it shows”
A buyer, on “Frame Quality”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common 8x10 Picture Frame Wood questions

Answered from the same tracked data.