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8x10 Picture Frame Set of 6

8x10 Picture Frame Set of 6 shows a sweet-spot price point ($21.69 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look

Top 14% of 11,240 Home & Kitchen niches · +9 vs the category median of 49

Market size 44Growth 39Conversion 59Competition 83Returns 55Price range 77Avg price 92Brand share 84Review moat 30Quality gap 37
This niche Category average · 11,240 niches

Is 8x10 Picture Frame Set of 6 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 8x10 Picture Frame Set of 6 is a $232K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan–Aug. Verdict: Worth a look — 58/100.

8x10 Picture Frame Set of 6: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +11.0% over the last 90 days and 5.1% of searches end in a purchase.

$232K

revenue / yr

Units sold / yr15K
Search volume / yr+11.0%209K
Conversion rate5.1%
Avg price$21.69

Who owns the niche?

The top 5 brands hold 51% of demand, so 49% of the market is open.

49%

open market share

Brands · sellers36 · 40
Top-5 product click share32%
Open market49%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 56 products

Sponsored placement86%
New entrants (1y)13· 9 succeeded
Avg rating4.5★
Avg reviews3,493

Top 8x10 Picture Frame Set of 6 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

$0$7K$14K$21K$28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

40

Top-5 brand share

51%

Top 20: 88%

Top-5 click share

32%

Top 20: 68%

Open market

44%

  • PEALSN15%
  • FIXSMITH12%
  • SESEAT10%
  • BESCRCL8%
  • Giftgarden5%
  • Picrit5%

8x10 Picture Frame Set of 6 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume209KCVR5.1%Products56Brands36Top 5 Brands51%OOS Rate4.2%Rating4.5★Reviews3,493Avg BSR#366
7K5KHoliday '24Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Aug · busiest ÷ quietest = 1.6×

Top 8x10 Picture Frame Set of 6 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 8x10 frames set of 644K/yr
  • 8x10 picture frame set of 634K/yr
  • 8x10 picture frame bulk20K/yr
  • 8x10 frames bulk13K/yr
  • bulk 8x10 picture frames12K/yr
  • bulk picture frames 8x1011K/yr
  • 2 8x10 picture frame9K/yr
  • 8x10 picture frames bulk7K/yr
  • 8 x 10 frames set of 67K/yr
  • bulk frames 8x105K/yr

What reviews say buyers love and hate about 8x10 Picture Frame Set of 6

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Frame Quality28%

Frames are perfect

Value For Money16%

very affordable

Quality-Overall12%

Good Quality

Advertised Vs Actual Product7%

As advertised

Size-Overall4%

Size is exact also

What buyers complain about

74% of reviews
Quality-Overall21%

Low Quality

Frame Quality18%

Very cheap and flimsy frame

Material Quality9%

the material is weak

Strength6%

Little flimsy

Advertised Vs Actual Product5%

the description is deceptive

8x10 Picture Frame Set of 6 return rate & reasons

Why buyers send it back, as a share of all return requests.

2.8%

Return rate

36%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality
45%
2Size-Overall
25%
3Quality-Overall
5%
4Advertised Vs Actual Product
5%
5Color
4%

Common 8x10 Picture Frame Set of 6 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 8x10 Picture Frame Set of 6 58/100 on Amazon United States — Worth a look. The niche generates $232K/yr across 56 tracked products. 9 of 13 products launched in the last 360 days are still selling. Search demand moved +11.0% over the last 90 days.
Search demand for 8x10 Picture Frame Set of 6 on Amazon United States peaks in Jan–Aug, where the busiest month runs 1.6× the quietest.