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8x10 Picture Frame Brown

Maybe

The top 5 products take only 28% of clicks. But the average product has 4,476 reviews to catch up to, so 8x10 Picture Frame Brown is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 49
Market size
$121K/yr95K searches / yr
90-day growth
+6.1%search demand this quarter
Competition
28%top-5 click share · 45 brands · 50 sellers

Flapen Score

8x10 Picture Frame Brown against its category

The dotted line is the Home & Kitchen average. Past it, 8x10 Picture Frame Brown is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 8x10 Picture Frame Brown market on Amazon at a glance

Shoppers on Amazon United States searched for 8x10 Picture Frame Brown 95K times last year and spent an estimated $121K. The top 5 brands take 51% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
+6.1%
Conversion, latest week
7.8%
Market size, estimated
$121Ka year
Peak month
December2.1× the quietest month
Top search term
brown 8x10 picture frame10K searches a year

02 · Price

A sale here is worth $16.30.

Listings sell for $16.30 on average, from $4.92 to $35.70. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $16.30 that is $2K to $4K a year per listing.

Average price
$16.30inside the $15 to $100 sweet spot
Price range
$4.92–$35.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #504 within Picture Frames. It carries 4,476 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#504in Picture Frames
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
4,476per listing
Listings tracked
83

04 · Newcomers

2 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top 8x10 Picture Frame Brown products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

$0$2K$5K$7K$10K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 falling

Sellers

50

Est. top-5 brand share

51%

Top 20: 85%

Est. top-5 click share

28%

Top 20: 59%

Open market

44%

  • upsimples14%
  • FIXSMITH13%
  • SESEAT13%
  • wallwisy6%
  • Vittanly5%
  • LUCKYLIFE4%

Demand

8x10 Picture Frame Brown search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top 8x10 Picture Frame Brown search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • brown 8x10 picture frame10K/yr
  • 8x10 picture frame brown9K/yr
  • 8x10 natural wood frame9K/yr
  • brown picture frames 8x107K/yr
  • 8x10 brown picture frame6K/yr
  • western picture frames 8x105K/yr
  • 8x10 picture frame dark wood5K/yr
  • natural wood frames 8x104K/yr
  • oak picture frames 8x104K/yr
  • walnut 8x10 picture frame3K/yr

Reviews and returns

What reviews say buyers love and hate about 8x10 Picture Frame Brown

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Frame Quality”
20%of negative reviews mention “Quality-Overall”
3.7%of orders come back
“Garbage product”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 8x10 Picture Frame Brown questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data