Is 8x10 picture frame blue profitable to sell on Amazon United States?

The niche generates $55K/yr across 45 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is +13.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the 8x10 picture frame blue niche?

34 brands and 41 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in 8x10 picture frame blue?

Top complaints mined from reviews: Frame Quality, Color, Quality-Overall. The return rate is 4.0%.

When does demand for 8x10 picture frame blue peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the 8x10 picture frame blue niche?

Listings span $7.66–$32.99; the average listing price is $16.33 (sweet spot $15–$100). The average incumbent carries 3,600 reviews — the moat a new listing must climb.

8x10 picture frame blue

Worth a look

Shows no brand lock-in (top 5 brands take 49% of clicks), but a small market ($55K/yr) keeps it on the watch list.

Brand share

Great49%

top-5 brand share — no brand owns this niche

Avg price

Great$16.33

avg listing price — sweet spot $15–$100

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Price range

Good$7.66–$32.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+13.3%

90-day search growth — must beat 0% to launch

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Review moat

Okay3,600.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$55K

$55K/yr · 47K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, 8x10 picture frame blue is a $55K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 51/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

8x10 picture frame blue market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $49K–$65K; units × avg price
Conversion rate: 7.2%
Avg BSR: #648
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 3.9%
Avg brand age: 34 months
Avg seller age: 210 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

34 rising

Sellers

Top-5 brand share

49%

Top 20: 88%

Top-5 click share

41%

Top 20: 80%

Open market

46%

Vittanly15%
upsimples13%
LaVie Home11%
PSLXZXK6%
decorUhome5%
Lawrence Frames5%

Demand & seasonality

Weekly Amazon search volume, last 58 weeks — +13.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top 8x10 picture frame blue search terms

blue 8x10 picture frame14K/yr +8.8%5.1% conv.
8x10 picture frame blue12K/yr +23.2%7.4% conv.
8x10 blue picture frame8K/yr +14.2%6.0% conv.
8x10 blue frame6K/yr +30.9%6.4% conv.
blue picture frame 8x107K/yr -7.9%4.3% conv.

All search terms

Top 8x10 picture frame blue products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vittanly 8x10 Picture Frame Matted for 5x7 Photos Royal Blue

Vittanly$8.514.6★3,625 rev

upsimples 8x10 Picture Frame Display Pictures 5x7 with Mat or 8 x 10 Without Wall Hanging Photo Frames Blue 1 Pack

upsimples$8.694.6★125 rev

LaVie Home 8x10 Picture Frames (1 Pack Blue) Rustic Photo Frame Set with Tempered Glass for Wall Mount & Table Top Display

LaVie Home$12.984.7★10,089 rev

PSLXZXK 8x10 Picture Frame Made of Solid Wood Photo Frame with Shatter Resistant Plexiglass Display Pictures 5x7 with Mat or 8 x 10 Without Mat For Tabletop Display or Wall Mount Dark Blue 1 Pack

PSLXZXK$8.734.6★291 rev

wyooxoo 8x10 Picture Frame Made of Solid Wood Photo Frame Display Pictures 5x7 with Mat or 8x10 Without Mat For Table top Display or Wall Dark Blue 1 Pack

wyooxoo$8.124.6★218 rev

Newest

by launch date

UMBRALYXO 8x10 Blue Picture Frame Vintage Retro Style HD Plexiglass

UMBRALYXO$8.145 rev

7mo ago

THKRLOF 8x10 Picture Frame with Real Glass Wooden cute 8 x 10 Photo Frame with Wavy Mat for Tabletop and Wall Hanging Blue 1 Pack

THKRLOF$16.14154 rev

11mo ago

An&He 8x10 inch Picture Frame Blue Simple Photo Frame for Decorative Artwork Suitable for Tabletop Desk Bookshelf and Wall Display Photo Gallery Decor

An&He$8.30173 rev

12mo ago

PSLXZXK 8x10 Picture Frame Made of Solid Wood Photo Frame with Shatter Resistant Plexiglass Display Pictures 5x7 with Mat or 8 x 10 Without Mat For Tabletop Display or Wall Mount Dark Blue 1 Pack

PSLXZXK$8.73291 rev

1y ago

Laura Ashley 8x10 Cashmere Blue Enamel Picture Frame Silver Edge w/Easel

Laura Ashley$24.141,409 rev

1y ago

What buyers say about 8x10 picture frame blue

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality38%

“Beautiful frame”

Color15%

“such an eye-catching vibrant color”

Quality-Overall11%

“Nice quality frames”

Value For Money6%

“Worth the money”

Advertised Vs Actual Product5%

“as advertised”

Shape/Style3%

“looks beautiful in any setting”

Design-Overall3%

“I like the design”

Size-Overall2%

“Great fit in my room”

Display-Overall1%

“I do like that you can display them on a tabletop or hang them on the wall”

Collectibles1%

“perfect for stamp collection”

What buyers complain about

Frame Quality19%

“The actual frame was broken in two”

Color11%

“Darker blue than shown”

Quality-Overall9%

“Very poor workmanship”

Paint Quality9%

“Its nice except that it was delivered with chips in the paint on all corners despite being carefully wrapped”

Value For Money5%

“Looks expensive”

Material Quality4%

“crappy material”

Strength3%

“Beautiful frame, a bit flimsy”

Durability3%

“the back broke on the first day”

Size-Overall3%

“Not Right Size”

Scratch Resistance2%

“scratches easily”

Top return reasons

Frame Quality37%

Color21%

Size-Overall18%

Display Colors4%

Value For Money3%

Quality-Overall3%

Advertised Vs Actual Product3%

Material Quality2%

Paint Quality2%

Wood Quality1%

Common questions

Is 8x10 picture frame blue profitable to sell on Amazon United States?: The niche generates $55K/yr across 45 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is +13.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the 8x10 picture frame blue niche?: 34 brands and 41 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in 8x10 picture frame blue?: Top complaints mined from reviews: Frame Quality, Color, Quality-Overall. The return rate is 4.0%.
When does demand for 8x10 picture frame blue peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the 8x10 picture frame blue niche?: Listings span $7.66–$32.99; the average listing price is $16.33 (sweet spot $15–$100). The average incumbent carries 3,600 reviews — the moat a new listing must climb.