8x10 frame mat
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$20.65avg listing price — sweet spot $15–$100
Growth
Great+69.5%90-day search growth — must beat 0% to launch
Price range
Good$7.04–$34.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$120K$120K/yr · 169K searches
Review moat
Bad18,162avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 8x10 frame mat is a $120K/yr Amazon United States market (169K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 44/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
8x10 frame mat market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $165K–$207K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #80
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
12
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
63%
Top 20: 98%
Open market
2%
- upsimples64%
- Americanflat16%
- Vittanly7%
- MCS6%
- Egofine2%
- ENJOYBASICS2%
- Open — no brand owns it (1 brand, 2%)
Demand
Weekly Amazon search volume, last 39 weeks — +69.5% search growth over the last 90 days.Top 8x10 frame mat search terms
- upsimples 11x14 picture frame set of 5 display pictures 8x10 with mat or 11x14 without mat wall gallery photo frames black21K/yr
- oversized picture frames8K/yr
- upsimples - portarretratos de 11 x 14 para galera de fotografas en la pared - marcos para fotos de 8 x 10 pulgadas con paspart o de 11 x 14 pulgadas sin paspart 5 unidades color negro5K/yr
- upsimples 11x14 picture frame13K/yr
- americanflat picture frames13K/yr
- big frames11K/yr
- american flat picture frame11K/yr
- large black frame10K/yr
- large black picture frames8K/yr
- americanflat8K/yr
Top 8x10 frame mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
upsimples 11x14 Picture Frame Set of 5 Display Pictures 8x10 with Mat or 11x14 Without Mat Wall Gallery Photo Frames Black
upsimples$22.264.6★72,210 rev
upsimples 11x14 Picture Frame Display Pictures 8x10 with Mat or 11x14 Without Mat Wall Hanging Photo Frame Black 1 Pack
upsimples$7.384.5★41,299 rev
Americanflat 11x14 Picture Frame with Shatter-Resistant Glass - Use as 8x10 Frame with Mat or Display 11x14 Photo Without Mat - Signature Collection - Picture Frames for Wall Display - Black
Americanflat$11.284.7★24,084 rev
Vittanly 11x14 Picture Frame Matted for 8x10 Photos Black
Vittanly$8.174.6★3,625 rev
Americanflat Kids Artwork Frame Changeable (Black) - Magnetic Door Holds 100 Art Pieces - 8.5x11 Letter Size Display with Mat or 10x12.5 Without Mat - My Mini Masterpiece
Americanflat$17.004.6★7,466 rev
Newest
by launch date
Vittanly 15 Pack Picture Frames Collage Wall Decor Wall/Tabletop Display
Vittanly$27.611,006 rev
Americanflat 11x14 Picture Frame - Matted to 8x10 - Engineered Wood - Black
Americanflat$14.57198 rev
11x14 Picture Frame Solid Oak 11x14 Photo Frame with Mat to 8x10 14x11 Natural Oak Wood Frames for Wall Set of 1
wallwisy$14.66991 rev
Egofine 8x10 White Picture Mats Pack of 6 Frame Mattes for 5x7 Pictures Acid Free 1.2mm Thickness with Core Bevel Cut
Egofine$7.041,882 rev
upsimples 11x14 Picture Frame Natural Solid Wooden Picture Frames Display 8x10 with Mat or 11 x 14 Without Vertical or Horizontal Wall Hanging 1 Pack Natural
upsimples$10.091,115 rev
Trending
90-day click momentumVittanly 15 Pack Picture Frames Collage Wall Decor Wall/Tabletop Display
Vittanly$27.614.6★
Egofine 8x10 White Picture Mats Pack of 6 Frame Mattes for 5x7 Pictures Acid Free 1.2mm Thickness with Core Bevel Cut
Egofine$7.044.6★
11x14 Picture Frame Solid Oak 11x14 Photo Frame with Mat to 8x10 14x11 Natural Oak Wood Frames for Wall Set of 1
wallwisy$14.664.6★
upsimples 11x14 Poster Frame Easy Slide-In Assembly Black 3 Pack
upsimples$14.744.2★
upsimples 16x24 Poster Frame Easy Slide-In Assembly Black 3 Pack
upsimples$29.404.2★
What buyers say about 8x10 frame mat
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent frame”
“Excellent balance of quality and value”
“Great deal”
“Exactly as described”
“true to size as advertised”
“Easy Peasy”
“Lightweight and looks nice”
“Sturdy”
“Easy to assemble”
“Nice display”
What buyers complain about
“Broken frame”
“Very cheap quality”
“terrible plastic and material”
“Flimsy”
“Honestly, it looks like it should cost much more than it actually did”
“Sizing is off”
“Very deceptive marketing”
“it broke already”
“thin”
“Just wish the magnets to close were a little stronger”
Top return reasons
Common questions
- Is 8x10 frame mat profitable to sell on Amazon United States?
- The niche generates $120K/yr across 22 tracked products. 90-day search growth is +69.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the 8x10 frame mat niche?
- 7 brands and 12 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in 8x10 frame mat?
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 2.9%.
- What does it cost to enter the 8x10 frame mat niche?
- Listings span $7.04–$34.68; the average listing price is $20.65 (sweet spot $15–$100). The average incumbent carries 18,162 reviews — the moat a new listing must climb.