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8x10 Frame Mat

Fail

The top 5 brands take 96% of clicks, so 8x10 Frame Mat is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$120K/yr169K searches / yr
90-day growth
+69.5%search demand this quarter
Competition
63%top-5 click share · 7 brands · 12 sellers

Flapen Score

8x10 Frame Mat against its category

The dotted line is the Home & Kitchen average. Past it, 8x10 Frame Mat is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 8x10 Frame Mat market on Amazon at a glance

Shoppers on Amazon United States searched for 8x10 Frame Mat 169K times last year and spent an estimated $120K. The top 5 brands take 96% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +69.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
+69.5%
Conversion, latest week
3.4%
Market size, estimated
$120Ka year
Top search term
upsimples 11x14 picture frame set of 5 display pictures 8x10 with mat or 11x14 without mat wall gallery photo frames black21K searches a year

02 · Price

A sale here is worth $20.65.

Listings sell for $20.65 on average, from $7.04 to $34.68. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $20.65 that is $5K to $10K a year per listing.

Average price
$20.65inside the $15 to $100 sweet spot
Price range
$7.04–$34.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #80 within Picture Frames. It carries 18,162 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#80in Picture Frames
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
18,162per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top 8x10 Frame Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

12

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

2%

  • Brand 164%
  • Brand 216%
  • Brand 37%
  • Brand 46%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

8x10 Frame Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '25Holiday '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Jul, Dec · busiest ÷ quietest = 5.1× · 9 of 12 months tracked

Search terms

Top 8x10 Frame Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • upsimples 11x14 picture frame set of 5 display pictures 8x10 with mat or 11x14 without mat wall gallery photo frames black21K/yr
  • oversized picture frames8K/yr
  • upsimples - portarretratos de 11 x 14 para galera de fotografas en la pared - marcos para fotos de 8 x 10 pulgadas con paspart o de 11 x 14 pulgadas sin paspart 5 unidades color negro5K/yr
  • upsimples 11x14 picture frame13K/yr
  • americanflat picture frames13K/yr
  • big frames11K/yr
  • american flat picture frame11K/yr
  • large black frame10K/yr
  • large black picture frames8K/yr
  • americanflat8K/yr

Reviews and returns

What reviews say buyers love and hate about 8x10 Frame Mat

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Frame Quality”
25%of negative reviews mention “Frame Quality”
2.9%of orders come back
“Broken frame”
A buyer, on “Frame Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 8x10 Frame Mat questions

Answered from the same tracked data.