8x10 Frame Mat
brand-locked demand (top 5 brands take 96% of clicks) — 8x10 Frame Mat doesn't clear our bar today.
Flapen Score
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Is 8x10 Frame Mat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 8x10 Frame Mat is a $120K/yr Amazon United States market (169K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 44/100.
8x10 Frame Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +69.5% over the last 90 days and 3.4% of searches end in a purchase.
$120K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 22 products
Top 8x10 Frame Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
upsimples 11x14 Picture Frame Set of 5 Display Pictures 8x10 with Mat or 11x14 Without Mat Wall Gallery Photo Frames Black
- Price
- $22.26
- Rating
- 4.6/5
- Reviews
- 72,210
- Age
- 7y ago
upsimples 11x14 Picture Frame Display Pictures 8x10 with Mat or 11x14 Without Mat Wall Hanging Photo Frame Black 1 Pack
- Price
- $7.38
- Rating
- 4.5/5
- Reviews
- 41,299
- Age
- 3y ago
Americanflat 11x14 Picture Frame with Shatter-Resistant Glass - Use as 8x10 Frame with Mat or Display 11x14 Photo Without Mat - Signature Collection - Picture Frames for Wall Display - Black
- Price
- $11.28
- Rating
- 4.7/5
- Reviews
- 24,084
- Age
- 11y ago
Vittanly 11x14 Picture Frame Matted for 8x10 Photos Black
- Price
- $8.17
- Rating
- 4.6/5
- Reviews
- 3,625
- Age
- 3y ago
Americanflat Kids Artwork Frame Changeable (Black) - Magnetic Door Holds 100 Art Pieces - 8.5x11 Letter Size Display with Mat or 10x12.5 Without Mat - My Mini Masterpiece
- Price
- $17.00
- Rating
- 4.6/5
- Reviews
- 7,466
- Age
- 7y ago
Trending
90-day click momentum
Vittanly 15 Pack Picture Frames Collage Wall Decor Wall/Tabletop Display
- Price
- $27.61
- Rating
- 4.6/5
- Reviews
- 1,006
- Age
- 1y ago
Egofine 8x10 White Picture Mats Pack of 6 Frame Mattes for 5x7 Pictures Acid Free 1.2mm Thickness with Core Bevel Cut
- Price
- $7.04
- Rating
- 4.6/5
- Reviews
- 1,882
- Age
- 1y ago
11x14 Picture Frame Solid Oak 11x14 Photo Frame with Mat to 8x10 14x11 Natural Oak Wood Frames for Wall Set of 1
- Price
- $14.66
- Rating
- 4.6/5
- Reviews
- 991
- Age
- 1y ago
upsimples 11x14 Poster Frame Easy Slide-In Assembly Black 3 Pack
- Price
- $14.74
- Rating
- 4.2/5
- Reviews
- 7,650
- Age
- 3y ago
upsimples 16x24 Poster Frame Easy Slide-In Assembly Black 3 Pack
- Price
- $29.40
- Rating
- 4.2/5
- Reviews
- 7,650
- Age
- 3y ago
Newest
by launch dateVittanly 15 Pack Picture Frames Collage Wall Decor Wall/Tabletop Display
- Price
- $27.61
- Rating
- 4.6/5
- Reviews
- 1,006
- Age
- 1y ago
Americanflat 11x14 Picture Frame - Matted to 8x10 - Engineered Wood - Black
- Price
- $14.57
- Rating
- 4.7/5
- Reviews
- 198
- Age
- 1y ago
11x14 Picture Frame Solid Oak 11x14 Photo Frame with Mat to 8x10 14x11 Natural Oak Wood Frames for Wall Set of 1
- Price
- $14.66
- Rating
- 4.6/5
- Reviews
- 991
- Age
- 1y ago
Egofine 8x10 White Picture Mats Pack of 6 Frame Mattes for 5x7 Pictures Acid Free 1.2mm Thickness with Core Bevel Cut
- Price
- $7.04
- Rating
- 4.6/5
- Reviews
- 1,882
- Age
- 1y ago
upsimples 11x14 Picture Frame Natural Solid Wooden Picture Frames Display 8x10 with Mat or 11 x 14 Without Vertical or Horizontal Wall Hanging 1 Pack Natural
- Price
- $10.09
- Rating
- 4.5/5
- Reviews
- 1,115
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
12
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
63%
Top 20: 98%
Open market
2%
- upsimples64%
- Americanflat16%
- Vittanly7%
- MCS6%
- Egofine2%
- ENJOYBASICS2%
- Open — no brand owns it (1 brand, 2%)
8x10 Frame Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top 8x10 Frame Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- upsimples 11x14 picture frame set of 5 display pictures 8x10 with mat or 11x14 without mat wall gallery photo frames black21K/yr
- oversized picture frames8K/yr
- upsimples - portarretratos de 11 x 14 para galera de fotografas en la pared - marcos para fotos de 8 x 10 pulgadas con paspart o de 11 x 14 pulgadas sin paspart 5 unidades color negro5K/yr
- upsimples 11x14 picture frame13K/yr
- americanflat picture frames13K/yr
- big frames11K/yr
- american flat picture frame11K/yr
- large black frame10K/yr
- large black picture frames8K/yr
- americanflat8K/yr
What reviews say buyers love and hate about 8x10 Frame Mat
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Excellent frame”
“Excellent balance of quality and value”
“Great deal”
“Exactly as described”
“true to size as advertised”
What buyers complain about
72% of reviews“Broken frame”
“Very cheap quality”
“terrible plastic and material”
“Flimsy”
“Honestly, it looks like it should cost much more than it actually did”
8x10 Frame Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
2.9%
Return rate
30%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 8x10 Frame Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
