8 x 10 matted frame
Worth a lookShows a sweet-spot price point ($26.57 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$26.57avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great$8.50–$42.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Good+24.5%90-day search growth — must beat 0% to launch
Review moat
Okay2,709.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$118K$118K/yr · 85K searches
According to Flapen's Amazon United States niche tracking, 8 x 10 matted frame is a $118K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in May–Aug–Dec. Verdict: Worth a look — 58/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
8 x 10 matted frame market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $133K–$159K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #434
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 5.5%
- Avg brand age
- 36 months
- Avg seller age
- 195 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
33 flat
Sellers
37
Top-5 brand share
50%
Top 20: 89%
Top-5 click share
37%
Top 20: 78%
Open market
45%
- HORLIMER12%
- Picrit11%
- Giftgarden11%
- SESEAT10%
- WIFTREY6%
- Memory Island4%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +24.5% search growth over the last 90 days.Peak months: May, Aug, Dec · busiest ÷ quietest = 2.3×
Top 8 x 10 matted frame search terms
- 8x10 picture frame bulk20K/yr
- 8x10 frames bulk13K/yr
- bulk 8x10 picture frames12K/yr
- bulk picture frames 8x1011K/yr
- 8x10 picture frames bulk7K/yr
- bulk frames 8x105K/yr
- 8x10 frame bulk4K/yr
- 8x10 bulk picture frames4K/yr
- 8x10 picture frame set of 124K/yr
- 8x10 picture frame 10 pack3K/yr
Top 8 x 10 matted frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HORLIMER 8x10 Picture Frame Set of 15 Black Picture Frames Display 8 by 10 Photo for Wall or Tabletop
HORLIMER$29.354.5★1,830 rev
SESEAT 8x10 Picture Frame Set of 10 Display Pictures 5x7 with Mat or 8x10 Prints without Mat Wall Mounting or Tabletop Black
SESEAT$19.974.6★947 rev
Picrit 8x10 Picture Frame Set of 12 Classic Modern Textured Black Collage Gallery Wall Set without Mat Horizontal or Vertical Wall Mount and Tabletop Display for Home Decor
Picrit$23.714.4★95 rev
Giftgarden 8x10 Picture Frame Black Set of 16 Lightweight 8 by 10 Photo Frames Bulk for Gallery Office Living Room Wall Hanging and Tabletop Display
Giftgarden$27.894.7★1,003 rev
WIFTREY Black 8x10 Picture Frame Set of 18 Multi Photo Frames 8 by 10 Bulk for Wall Hanging or Tabletop Display
WIFTREY$35.964.6★1,283 rev
Newest
by launch date
Fisnish 8x10 Picture Frame Set of 10 White Frames 8x10 for Tabletop Display Horizontal or Vertical Wall Mounting
Fisnish$21.6214 rev
Picrit 8x10 Picture Frame Set of 12 Classic Modern Textured Black Collage Gallery Wall Set without Mat Horizontal or Vertical Wall Mount and Tabletop Display for Home Decor
Picrit$23.7195 rev
QPQIYIY 15 Pack Solid Wood 8x10 Picture Frames Bulk Black
QPQIYIY$28.8427 rev
PEALSN 8x10 Picture Frame 15 Pack Black With Polished Plexiglass
PEALSN$27.66123 rev
Giftgarden 8x10 Picture Frame Set of 18 Lightweight 8 by 10 Frames Bulk for Gallery Wall Photo Hanging and Tabletop Display Black
Giftgarden$34.281,003 rev
Trending
90-day click momentumQPQIYIY 15 Pack Solid Wood 8x10 Picture Frames Bulk Black
QPQIYIY$28.844.4★
eletecpro 8x10 Picture Frames Acrylic Cover Black Set of 10
eletecpro$23.084.6★
Fisnish 8x10 Picture Frame Set of 10 White Frames 8x10 for Tabletop Display Horizontal or Vertical Wall Mounting
Fisnish$21.624.8★
Prudiut 15 Pack 8x10 Picture Mats for 5x7 Photos Black
Prudiut$8.504.5★
Picrit 8x10 Picture Frame Set of 12 Classic Modern Textured Black Collage Gallery Wall Set without Mat Horizontal or Vertical Wall Mount and Tabletop Display for Home Decor
Picrit$23.714.4★
What buyers say about 8 x 10 matted frame
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect frames”
“very affordable”
“Good quality and arrived safely on time”
“Better than expected”
“These are very lightweight frames”
“Easy to use”
“The measurements are spot on”
“Sturdy”
“easy assembly”
“Color was beautiful”
What buyers complain about
“Really poor quality frames”
“quality is pretty low”
“so brittle, broken easily”
“Cheap material”
“the description is deceptive”
“Thin lightweight plastic”
“They are very easy to break”
“Cheap”
“These frames are not true 8x10 sized”
“Its to hard to get off”
Top return reasons
Common questions
- Is 8 x 10 matted frame profitable to sell on Amazon United States?
- The niche generates $118K/yr across 46 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +24.5%. Flapen's verdict: Worth a look (58/100).
- How competitive is the 8 x 10 matted frame niche?
- 33 brands and 37 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in 8 x 10 matted frame?
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Strength. The return rate is 2.9%.
- When does demand for 8 x 10 matted frame peak?
- Demand peaks in May–Aug–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the 8 x 10 matted frame niche?
- Listings span $8.50–$42.61; the average listing price is $26.57 (sweet spot $15–$100). The average incumbent carries 2,709 reviews — the moat a new listing must climb.