Is 8 candle profitable to sell on Amazon United States?

The niche generates $143K/yr across 63 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Worth a look (54/100).

How competitive is the 8 candle niche?

39 brands and 43 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in 8 candle?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.8%.

When does demand for 8 candle peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the 8 candle niche?

Listings span $2.83–$9.95; the average listing price is $5.98 (sweet spot $15–$100). The average incumbent carries 734 reviews — the moat a new listing must climb.

8 candle

Worth a look

Shows searches that convert (10.8% search→purchase), but prices mostly outside the sweet spot ($2.83–$9.95) keeps it on the watch list.

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Great30%

top-5 click share — an open shelf

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Good734.41

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$143K

$143K/yr · 221K searches

Growth

Okay+3.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad$5.98

avg listing price — sweet spot $15–$100

Price range

Bad$2.83–$9.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, 8 candle is a $143K/yr Amazon United States market (221K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

8 candle market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: $120K–$150K; units × avg price
Conversion rate: 10.8%
Avg BSR: #213
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 4.2%
Avg brand age: 31 months
Avg seller age: 187 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

39 falling

Sellers

Top-5 brand share

49%

Top 20: 87%

Top-5 click share

30%

Top 20: 66%

Open market

47%

PHD CAKE14%
AKURIEEY10%
LASILE9%
IDIJOLI8%
KENJOVIVO8%
CasaPopz4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top 8 candle search terms

8 candle61K/yr +11.3%7.1% conv.
8 birthday candle37K/yr +8.5%7.5% conv.
number 8 candle33K/yr +10.2%6.0% conv.
8 candle birthday girl24K/yr -5.9%8.8% conv.
8 candle birthday boy15K/yr -2.8%8.4% conv.
birthday candle 89K/yr -2.8%7.0% conv.
number 8 birthday candle8K/yr -9.2%5.5% conv.
8th birthday candle7K/yr +3.4%7.5% conv.
number 8 candle for girls7K/yr -11.7%6.5% conv.
candle 87K/yr -7.3%7.5% conv.

All search terms

Top 8 candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

IDIJOLI Pastel Macaron 8th Birthday Candle Sweet Pink Number 8 Candle Cake Topper Cupcake Decorations for Girls and Women Party Decor Anniversary Celebrations Supplies

IDIJOLI$5.944.8★254 rev

Number Birthday Candles(8 Candle Blue) 3D Diamond Shape Number Happy Birthday Cake Candles for Birthday Party Wedding Decoration Reunions Theme Party

KENJOVIVO$5.934.7★1,755 rev

Cute Number 8 Birthday Candle Glitter Pink Number Candles Birthday Cake Topper Decoration Party Supplies Anniversary Celebrations

LASILE$4.954.8★9 rev

PHD CAKE Number 8 Birthday Candle Macaron Glitter Number Candle with Rainbow Spiral Candles in Holders for Cake Topper Pastel Sweet Theme Party Decoration

PHD CAKE$7.174.8★257 rev

CAKE CODE 2.76 Inch Diamond Gold 8 Number Birthday Candles Gold & Cake Number Candles Party Celebration

CAKE CODE$4.974.8★627 rev

Newest

by launch date

8 Birthday Candle for 8th Pink and Purple Birthday Decorations for Girls Number 1 Candle for 8th Birthday Decorations 8 Cake Topper for Girls 8 Year Old Party Decor Supplies Favors

GloryMo$4.645 rev

7mo ago

FAMGift Deep Purple Glitter Birthday Candles for Girls - Number 8 Candle Cake Topper for Kpop Themed Birthday Party Decorations

FAMGift$5.95255 rev

8mo ago

IDIJOLI Pastel Macaron 8th Birthday Candle Sweet Pink Number 8 Candle Cake Topper Cupcake Decorations for Girls and Women Party Decor Anniversary Celebrations Supplies

IDIJOLI$5.94254 rev

10mo ago

Number 8 Level Birthday Candles 2.68 inch Gamer Candles Red Blue Birthday Candles Game Controller Gamepad Candles Video Game Controller Themed Kids Boy Girl Party Supplies

IBLESSU$6.43235 rev

11mo ago

Cute Number 8 Birthday Candle Glitter Pink Number Candles Birthday Cake Topper Decoration Party Supplies Anniversary Celebrations

LASILE$4.959 rev

11mo ago

What buyers say about 8 candle

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow20%

“Nice candles”

Quality-Overall19%

“They were good quality lite easily”

Color12%

“the colors were really cool”

Advertised Vs Actual Product10%

“Exactly What I Needed”

Size-Overall9%

“Great size”

Value For Money5%

“not too expensive”

Design-Overall3%

“Nice quality with a unique design that is perfect for a kpop or Swift party theme”

Ease Of Use3%

“Easy to use I love it”

Durability3%

“So, it doesn't break easily”

Gifting Purpose2%

“My son loved the candle”

What buyers complain about

Size-Overall15%

“slightly bigger than the cheap ones from the store”

Quality-Overall10%

“Burns too quickly - poor quality”

Value For Money9%

“It was a bit much for pricing”

Color9%

“Some are more colored than others”

Durability6%

“they dont last after 1 light”

Defective Material/Parts6%

“Came broken”

Brightness/Shine/Glow5%

“They werent as bright as a regular candle”

Smell4%

“no one is going to smell them”

Flammable4%

“The only issue is that the candles burn up really quickly”

Strength4%

“Thin-fragile and multiple came broken, flame is okay”

Top return reasons

Size-Overall45%

Value For Money17%

Color10%

Advertised Vs Actual Product7%

Quality-Overall4%

Smell3%

Functionality-Overall2%

Defective Material/Parts2%

Product Condition2%

Display Colors2%

Common questions

Is 8 candle profitable to sell on Amazon United States?: The niche generates $143K/yr across 63 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Worth a look (54/100).
How competitive is the 8 candle niche?: 39 brands and 43 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in 8 candle?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.8%.
When does demand for 8 candle peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the 8 candle niche?: Listings span $2.83–$9.95; the average listing price is $5.98 (sweet spot $15–$100). The average incumbent carries 734 reviews — the moat a new listing must climb.