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8 Candle

8 Candle shows searches that convert (10.8% search→purchase), but prices mostly outside the sweet spot ($2.83–$9.95) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49

Market size 31Growth 29Conversion 90Competition 85Returns 80Price range 0Avg price 17Brand share 86Review moat 69Quality gap 20
This niche Category average · 11,240 niches

Is 8 Candle profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 8 Candle is a $143K/yr Amazon United States market (221K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 54/100.

8 Candle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +3.6% over the last 90 days and 10.8% of searches end in a purchase.

$143K

revenue / yr

Units sold / yr25K
Search volume / yr+3.6%221K
Conversion rate10.8%
Avg price$5.98

Who owns the niche?

The top 5 brands hold 49% of demand, so 51% of the market is open.

51%

open market share

Brands · sellers39 · 43
Top-5 product click share30%
Open market51%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 63 products

Sponsored placement94%
New entrants (1y)19· 1 succeeded
Avg rating4.7★
Avg reviews734

Top 8 Candle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

$0$3K$6K$9K$11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

43

Top-5 brand share

49%

Top 20: 87%

Top-5 click share

30%

Top 20: 66%

Open market

47%

  • PHD CAKE14%
  • AKURIEEY10%
  • LASILE9%
  • IDIJOLI8%
  • KENJOVIVO8%
  • CasaPopz4%

8 Candle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume221KCVR10.8%Products63Brands39Top 5 Brands49%OOS Rate4.2%Rating4.7★Reviews734Avg BSR#213
5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top 8 Candle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 8 candle61K/yr
  • 8 birthday candle37K/yr
  • number 8 candle33K/yr
  • 8 candle birthday girl24K/yr
  • 8 candle birthday boy15K/yr
  • birthday candle 89K/yr
  • number 8 birthday candle8K/yr
  • 8th birthday candle7K/yr
  • number 8 candle for girls7K/yr
  • candle 87K/yr

What reviews say buyers love and hate about 8 Candle

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Brightness/Shine/Glow20%

Nice candles

Quality-Overall19%

They were good quality lite easily

Color12%

the colors were really cool

Advertised Vs Actual Product10%

Exactly What I Needed

Size-Overall9%

Great size

What buyers complain about

72% of reviews
Size-Overall15%

slightly bigger than the cheap ones from the store

Quality-Overall10%

Burns too quickly - poor quality

Value For Money9%

It was a bit much for pricing

Color9%

Some are more colored than others

Durability6%

they dont last after 1 light

8 Candle return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
45%
2Value For Money
17%
3Color
10%
4Advertised Vs Actual Product
7%
5Quality-Overall
4%

Common 8 Candle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 8 Candle 54/100 on Amazon United States — Worth a look. The niche generates $143K/yr across 63 tracked products. 1 of 19 products launched in the last 360 days are still selling. Search demand moved +3.6% over the last 90 days.
Search demand for 8 Candle on Amazon United States is steady year-round — the busiest month runs 1.7× the quietest.