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8 Candle

Maybe

Buyers convert on 10.8% of searches. But prices span $2.83–$9.95, mostly outside the sweet spot, so 8 Candle is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$143K/yr221K searches / yr
90-day growth
+3.6%search demand this quarter
Competition
30%top-5 click share · 39 brands · 43 sellers

Flapen Score

8 Candle against its category

The dotted line is the Home & Kitchen average. Past it, 8 Candle is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 8 Candle market on Amazon at a glance

Shoppers on Amazon United States searched for 8 Candle 221K times last year and spent an estimated $143K. The top 5 brands take 49% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
10.8%
Market size, estimated
$143Ka year
Peak month
July1.7× the quietest month
Top search term
8 candle61K searches a year

02 · Price

A sale here is worth $5.98.

Listings sell for $5.98 on average, from $2.83 to $9.95. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $5.98 that is $598 to $1K a year per listing.

Average price
$5.98under the $15 to $100 sweet spot
Price range
$2.83–$9.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
$598–$1K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #213 within Candles. It carries 734 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#213in Candles
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
734per listing
Listings tracked
63

04 · Newcomers

1 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top 8 Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

39 falling

Sellers

43

Top-5 brand share

49%

Top 20: 87%

Top-5 click share

30%

Top 20: 66%

Open market

47%

  • Brand 114%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 64%

Demand

8 Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top 8 Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 8 candle61K/yr
  • 8 birthday candle37K/yr
  • number 8 candle33K/yr
  • 8 candle birthday girl24K/yr
  • 8 candle birthday boy15K/yr
  • birthday candle 89K/yr
  • number 8 birthday candle8K/yr
  • 8th birthday candle7K/yr
  • number 8 candle for girls7K/yr
  • candle 87K/yr

Reviews and returns

What reviews say buyers love and hate about 8 Candle

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Brightness/Shine/Glow”
15%of negative reviews mention “Size-Overall”
1.8%of orders come back
“slightly bigger than the cheap ones from the store”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 8 Candle questions

Answered from the same tracked data.