8.5 x 11 picture frame with mat
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.38avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good$5.70–$25.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$86K$86K/yr · 65K searches
Review moat
Bad15,671.73avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 8.5 x 11 picture frame with mat is a $86K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
8.5 x 11 picture frame with mat market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $86K–$115K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #109
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
12
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
5%
- upsimples63%
- Golden State Art11%
- PEALSN7%
- ELSKER&HOME7%
- wallwisy5%
- Americanflat3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +15.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top 8.5 x 11 picture frame with mat search terms
- 8.5 x 11 frame with mat9K/yr
- 8.5 by 11 picture frame with mat9K/yr
- 8.5x11 picture frame with mat6K/yr
- frame matted to 8.5 x 118K/yr
- frame for 8.5 x 11 with mat6K/yr
- 8.5 x 11 matted frame6K/yr
- 8.5x11 matted frame5K/yr
- 8.5x11 frame with mat4K/yr
- picture frames 8.5 x 11 with mat3K/yr
- 8.5 x 11 mat4K/yr
Top 8.5 x 11 picture frame with mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
upsimples 12x16 Picture Frame Display Pictures 8.5x11 with Mat or 12 x 16 Without Wall Hanging Photo Frame Black 1 Pack
upsimples$8.584.5★41,299 rev
upsimples 12x16 Frame Natural Solid Wood Picture Frames Display 8.5x11 with Mat or 12 x 16 Without Vertical & Horizontal Wall Hanging 1 Pack Natural
upsimples$12.794.5★1,115 rev
PEALSN 12x16 Picture Frame Display Pictures 8.5x11 with Mat Black
PEALSN$8.014.4★5,277 rev
ELSKER&HOME 8.5x11 Certificate Frame Black with Black Mat Gold Rim
ELSKER&HOME$14.524.6★3,814 rev
wallwisy 8.5x11 Picture Frame Solid Oak Wood 8.5 by 11 Picture Frame with Mat to 6x8(Openning Size is 5.5x7.5) 11x8.5 Natural Oak Frames for Wall and Tabletop Display Set of 1
wallwisy$10.124.6★991 rev
Newest
by launch datewallwisy 8.5x11 Picture Frame Solid Oak Wood 8.5 by 11 Picture Frame with Mat to 6x8(Openning Size is 5.5x7.5) 11x8.5 Natural Oak Frames for Wall and Tabletop Display Set of 1
wallwisy$10.12991 rev
upsimples Diploma Frame with 8.5x11 11x14 Degree frames Black 1 Pack
upsimples$9.49237 rev
upsimples 12x16 Frame Natural Solid Wood Picture Frames Display 8.5x11 with Mat or 12 x 16 Without Vertical & Horizontal Wall Hanging 1 Pack Natural
upsimples$12.791,115 rev
Frametory 12x16 Picture Frame Display Picture 8.5x11 with Mat or 12x16 without Mat for Poster Print Diamond Painting Wall Frame - Wide Molding (Blue)
Frametory$15.401,288 rev
upsimples 12x16 Picture Frame Display Pictures 8.5x11 with Mat or 12 x 16 Without Wall Hanging Poster Frames Brown 1 Pack
upsimples$9.5741,299 rev
Trending
90-day click momentumupsimples Diploma Frame with 8.5x11 11x14 Degree frames Black 1 Pack
upsimples$9.494.7★
Golden State Art - 12x16 Aluminum Picture Frame - with Mat for 8.5x11 Photo or Without Mat for 12 x 16 Photo - Real Glass Cover - Simple and Elegant Decor for Wall Mounting - 1 Pack - Black
Golden State Art$21.394.7★
upsimples 12x16 Picture Frame Display Pictures 8.5x11 with Mat or 12 x 16 Without Wall Hanging Poster Frames Brown 1 Pack
upsimples$9.574.5★
upsimples 12x16 Picture Frame Display Pictures 8.5x11 with Mat or 12 x 16 Without Wall Hanging Photo Frame Black 1 Pack
upsimples$8.584.5★
upsimples 8.5 By 11 Picture Frame Display Pictures 6x8 with Mat or 8.5 x 11 Without Wall Hanging Photo Frames Black 1 Pack
upsimples$5.704.5★
What buyers say about 8.5 x 11 picture frame with mat
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome frame”
“Good quality-price ratio”
“Can't beat the price”
“Just as advertised”
“Fit perfectly”
“doesn't feel flimsy”
“Easy assembly”
“The color is great”
“Works great”
“We liked the design”
What buyers complain about
“Awful Quality”
“Frame was broken”
“Plastic”
“Misleading product”
“Very flimsy”
“I understand its only $6 but I wouldnt want that for free”
“Cheap - broke after 1 month”
“Not jet black like others”
“needs better adhesive”
“And it isnt scratchy resistant”
Top return reasons
Common questions
- Is 8.5 x 11 picture frame with mat profitable to sell on Amazon United States?
- The niche generates $86K/yr across 15 tracked products. 90-day search growth is +15.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the 8.5 x 11 picture frame with mat niche?
- 8 brands and 12 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in 8.5 x 11 picture frame with mat?
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Material Quality. The return rate is 2.4%.
- When does demand for 8.5 x 11 picture frame with mat peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the 8.5 x 11 picture frame with mat niche?
- Listings span $5.70–$25.91; the average listing price is $14.38 (sweet spot $15–$100). The average incumbent carries 15,672 reviews — the moat a new listing must climb.