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8.5 X 11 Picture Frame with Mat

Fail

The top 5 brands take 93% of clicks, so 8.5 X 11 Picture Frame with Mat is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$86K/yr65K searches / yr
90-day growth
+15.2%search demand this quarter
Competition
66%top-5 click share · 8 brands · 12 sellers

Flapen Score

8.5 X 11 Picture Frame with Mat against its category

The dotted line is the Home & Kitchen average. Past it, 8.5 X 11 Picture Frame with Mat is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 8.5 X 11 Picture Frame with Mat market on Amazon at a glance

Shoppers on Amazon United States searched for 8.5 X 11 Picture Frame with Mat 65K times last year and spent an estimated $86K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+15.2%
Conversion, latest week
9.2%
Market size, estimated
$86Ka year
Peak month
December1.6× the quietest month
Top search term
8.5 x 11 frame with mat9K searches a year

02 · Price

A sale here is worth $14.38.

Listings sell for $14.38 on average, from $5.70 to $25.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.38 that is $4K to $7K a year per listing.

Average price
$14.38under the $15 to $100 sweet spot
Price range
$5.70–$25.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #109 within Picture Frames. It carries 15,672 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#109in Picture Frames
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
15,672per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top 8.5 X 11 Picture Frame with Mat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$17K$26K$34K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

12

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

5%

  • upsimples63%
  • Golden State Art11%
  • PEALSN7%
  • ELSKER&HOME7%
  • wallwisy5%
  • Americanflat3%
  • Open — no brand owns it (2 brands, 5%)

Demand

8.5 X 11 Picture Frame with Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top 8.5 X 11 Picture Frame with Mat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 8.5 x 11 frame with mat9K/yr
  • 8.5 by 11 picture frame with mat9K/yr
  • 8.5x11 picture frame with mat6K/yr
  • frame matted to 8.5 x 118K/yr
  • frame for 8.5 x 11 with mat6K/yr
  • 8.5 x 11 matted frame6K/yr
  • 8.5x11 matted frame5K/yr
  • 8.5x11 frame with mat4K/yr
  • picture frames 8.5 x 11 with mat3K/yr
  • 8.5 x 11 mat4K/yr

Reviews and returns

What reviews say buyers love and hate about 8.5 X 11 Picture Frame with Mat

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Frame Quality”
18%of negative reviews mention “Quality-Overall”
2.4%of orders come back
“Awful Quality”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 8.5 X 11 Picture Frame with Mat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data