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8.5 X 11 Picture Frame with Mat

brand-locked demand (top 5 brands take 93% of clicks) — 8.5 X 11 Picture Frame with Mat doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49

Market size 21Growth 44Conversion 84Competition 32Returns 65Price range 54Avg price 70Brand share 18Review moat 19Quality gap 27
This niche Category average · 11,240 niches

Is 8.5 X 11 Picture Frame with Mat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 8.5 X 11 Picture Frame with Mat is a $86K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.

8.5 X 11 Picture Frame with Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +15.2% over the last 90 days and 9.2% of searches end in a purchase.

$86K

revenue / yr

Units sold / yr8K
Search volume / yr+15.2%65K
Conversion rate9.2%
Avg price$14.38

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers8 · 12
Top-5 product click share66%
Open market7%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement87%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews15,672

Top 8.5 X 11 Picture Frame with Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

$0$9K$17K$26K$34K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

12

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

5%

  • upsimples63%
  • Golden State Art11%
  • PEALSN7%
  • ELSKER&HOME7%
  • wallwisy5%
  • Americanflat3%
  • Open — no brand owns it (2 brands, 5%)

8.5 X 11 Picture Frame with Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume65KCVR9.2%Products15Brands8Top 5 Brands93%OOS Rate0.0%Rating4.6★Reviews15,672Avg BSR#109
2K1KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Top 8.5 X 11 Picture Frame with Mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 8.5 x 11 frame with mat9K/yr
  • 8.5 by 11 picture frame with mat9K/yr
  • 8.5x11 picture frame with mat6K/yr
  • frame matted to 8.5 x 118K/yr
  • frame for 8.5 x 11 with mat6K/yr
  • 8.5 x 11 matted frame6K/yr
  • 8.5x11 matted frame5K/yr
  • 8.5x11 frame with mat4K/yr
  • picture frames 8.5 x 11 with mat3K/yr
  • 8.5 x 11 mat4K/yr

What reviews say buyers love and hate about 8.5 X 11 Picture Frame with Mat

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Frame Quality32%

Awesome frame

Quality-Overall17%

Good quality-price ratio

Value For Money17%

Can't beat the price

Advertised Vs Actual Product5%

Just as advertised

Size-Overall4%

Fit perfectly

What buyers complain about

68% of reviews
Quality-Overall18%

Awful Quality

Frame Quality16%

Frame was broken

Material Quality11%

Plastic

Advertised Vs Actual Product5%

Misleading product

Strength5%

Very flimsy

8.5 X 11 Picture Frame with Mat return rate & reasons

Why buyers send it back, as a share of all return requests.

2.4%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality
48%
2Size-Overall
28%
3Advertised Vs Actual Product
4%
4Material Quality
3%
5Quality-Overall
3%

Common 8.5 X 11 Picture Frame with Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 8.5 X 11 Picture Frame with Mat 41/100 on Amazon United States — Skip it. The niche generates $86K/yr across 15 tracked products. Search demand moved +15.2% over the last 90 days.
Search demand for 8.5 X 11 Picture Frame with Mat on Amazon United States peaks in Dec, where the busiest month runs 1.6× the quietest.