Is 8.5 x 11 picture frame white profitable to sell on Amazon United States?

The niche generates $18K/yr across 27 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +25.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the 8.5 x 11 picture frame white niche?

19 brands and 27 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in 8.5 x 11 picture frame white?

Top complaints mined from reviews: Quality-Overall, Strength, Advertised Vs Actual Product. The return rate is 3.5%.

When does demand for 8.5 x 11 picture frame white peak?

Demand peaks in Aug; the busiest month runs 1.7× the quietest.

What does it cost to enter the 8.5 x 11 picture frame white niche?

Listings span $5.96–$33.61; the average listing price is $13.28 (sweet spot $15–$100). The average incumbent carries 8,088 reviews — the moat a new listing must climb.

8.5 x 11 picture frame white

Worth a look

Shows searches that convert (19.1% search→purchase), but a small market ($18K/yr) keeps it on the watch list.

Conversion

Incredible19.1%

search→purchase rate — share of searches ending in a sale

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.96–$33.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.28

avg listing price — sweet spot $15–$100

Growth

Good+25.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Review moat

Bad8,087.89

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$18K

$18K/yr · 7K searches

According to Flapen's Amazon United States niche tracking, 8.5 x 11 picture frame white is a $18K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Aug. Verdict: Worth a look — 52/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

8.5 x 11 picture frame white market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $17K–$20K; units × avg price
Conversion rate: 19.1%
Avg BSR: #220
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 11.1%
Avg brand age: 34 months
Avg seller age: 224 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

45%

Top 20: 91%

Open market

33%

upsimples26%
Americanflat11%
JCJMY10%
NEXCOVER8%
HOMERHYME7%
Fxojyvo6%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +25.4% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.7×

Open Trend

Top 8.5 x 11 picture frame white search terms

8.5 x 11 frame white3K/yr +22.4%15.2% conv.
8x11 picture frame white3K/yr +13.8%9.8% conv.
8.5 x 11 picture frame white817/yr +57.1%11.7% conv.
white 8.5 x 11 picture frame191/yr +104.8%14.0% conv.

All search terms

Top 8.5 x 11 picture frame white products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

upsimples 8.5 By 11 Picture Frame Display Pictures 6x8 with Mat or 8.5 x 11 Without Wall Hanging Photo Frames White 1 Pack

upsimples$7.744.5★41,299 rev

Americanflat 8.5x11 Picture Frame with Shatter-Resistant Glass - Streamline Collection - Thin Border Photo Frame for Tabletop and Wall Display - Hanging Hardware and Easel Stand Included - White

Americanflat$10.164.6★13,107 rev

HOMERHYME 8.5x11 Picture Frame Set of 2 White Photo Frames for Gallery Wall Mounting Display Pictures 6x8 with Mat or 8.5 by 11 Without Certificate Frame with Plexiglass for Home Office Wall Decor

HOMERHYME$8.564.3★95 rev

Fxojyvo Certificate Frame 8.5 by 11 Diploma Frames White

Fxojyvo$6.964.4★366 rev

JCJMY 8x11 Picture Frame White for Wall Hanging or Tabletop- Wall Mounting Horizontally or Vertically 8 x 11 Wall Gallery Poster Photo Frame for 8 by 11 Photos White

JCJMY$7.774.5★11,068 rev

Newest

by launch date

Hogaryo 8.5x11 Picture Frame Display Pictures 8.5 x 11 Without Mat Wall Hanging Photo Frame White 1 Pack

Hogaryo$5.9616 rev

4mo ago

QOTIB 2 Packs 8.5x11 Picture Frame White Engineered Wood 8.5 x 11 Photo Frame 8.5 by 11 Picture Poster Frame for Wall Hanging and Tabletop Set of 2 White

QOTIB$9.85113 rev

11mo ago

QOTIB 2 Packs 8x11 Picture Frame White Engineered Wood 8 x 11 Photo Frame 8 by 11 Photo Poster Frame for Wall Hanging and Tabletop Set of 2 White

QOTIB$9.70113 rev

11mo ago

NEXCOVER 8.5 by 11 Picture Frame White 10PK Picture Frames 8.5 x 11 with Shatterproof HD Plexiglass Horizontal and Vertical Wall Hanging Photo Frames for Photo Poster Certificate Magazine

NEXCOVER$22.33567 rev

1y ago

NEXCOVER 8.5 by 11 Picture Frame White 6PK Picture Frames 8.5 x 11 with Shatterproof HD Plexiglass Horizontal and Vertical Wall Hanging Photo Frames for Photo Poster Certificate Magazine

NEXCOVER$16.14567 rev

1y ago

What buyers say about 8.5 x 11 picture frame white

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality26%

“Nice Frames”

Value For Money22%

“Good value”

Quality-Overall16%

“Well-made looks good”

Ease Of Use6%

“Very practical”

Advertised Vs Actual Product4%

“The other four are as advertised”

Strength4%

“sturdy for the money”

Thickness3%

“Made thin and works really well”

Color3%

“Well made, color is pure white”

Paint Quality1%

“The paintjob is good”

Locking Mechanism1%

“I like that that the backing has swivel tabs”

What buyers complain about

Quality-Overall20%

“just dont expect super premium quality”

Strength14%

“Extremely flimsy and cheap pretty sure its the same frames from dollar tree dont buy”

Advertised Vs Actual Product13%

“Inaccurate item description”

Frame Quality6%

“One of the five frames was cracked upon arrival”

Material Quality4%

“But honestly the material feels a little flimsy”

Wood Quality2%

“Not Wood”

Comfort-Overall2%

“They're not luxurious or anything”

Durability2%

“I wouldnt expect it to last forever with heavy everyday use”

Top return reasons

Frame Quality48%

Size-Overall26%

Color5%

Advertised Vs Actual Product4%

Quality-Overall3%

Value For Money2%

Material Quality2%

Defective Material/Parts2%

Functionality-Overall1%

Thin1%

Common questions

Is 8.5 x 11 picture frame white profitable to sell on Amazon United States?: The niche generates $18K/yr across 27 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +25.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the 8.5 x 11 picture frame white niche?: 19 brands and 27 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in 8.5 x 11 picture frame white?: Top complaints mined from reviews: Quality-Overall, Strength, Advertised Vs Actual Product. The return rate is 3.5%.
When does demand for 8.5 x 11 picture frame white peak?: Demand peaks in Aug; the busiest month runs 1.7× the quietest.
What does it cost to enter the 8.5 x 11 picture frame white niche?: Listings span $5.96–$33.61; the average listing price is $13.28 (sweet spot $15–$100). The average incumbent carries 8,088 reviews — the moat a new listing must climb.