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8.5 X 11 Picture Frame

Maybe

Shoppers spend an estimated $2.2M a year here. But the top 5 brands take 94% of clicks, so 8.5 X 11 Picture Frame is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$2.2M/yr1.9M searches / yr
90-day growth
+19.1%search demand this quarter
Competition
71%top-5 click share · 8 brands · 13 sellers

Flapen Score

8.5 X 11 Picture Frame against its category

The dotted line is the Home & Kitchen average. Past it, 8.5 X 11 Picture Frame is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 8.5 X 11 Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 8.5 X 11 Picture Frame 1.9M times last year and spent an estimated $2.2M. The top 5 brands take 94% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
+19.1%
Conversion, latest week
11.1%
Market size, estimated
$2.2Ma year
Peak month
May1.4× the quietest month
Top search term
8.5 by 11 picture frame475K searches a year

02 · Price

A sale here is worth $10.82.

Listings sell for $10.82 on average, from $5.57 to $30.39. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 20,000 to 25,000 of them. At $10.82 that is $216K to $271K a year per listing.

Average price
$10.82under the $15 to $100 sweet spot
Price range
$5.57–$30.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
20,000–25,000
Revenue per listing a year
$216K–$271K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Picture Frames. It carries 14,810 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#35in Picture Frames
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
14,810per listing
Listings tracked
15

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top 8.5 X 11 Picture Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

13

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

4%

  • Brand 162%
  • Brand 212%
  • Brand 310%
  • Brand 46%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

8.5 X 11 Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 8.5 X 11 Picture Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 8.5 by 11 picture frame475K/yr
  • 8.5 x 11 frame256K/yr
  • picture frames 8.5 x 11180K/yr
  • 8x11 picture frame213K/yr
  • 8.5x11 picture frame169K/yr
  • 8 1/2 x 11 picture frame92K/yr
  • frames 8.5 x 1170K/yr
  • 8.5x11 frame67K/yr
  • 8.5 x 11 picture frame49K/yr
  • 8x11 frame46K/yr

Reviews and returns

What reviews say buyers love and hate about 8.5 X 11 Picture Frame

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Frame Quality”
21%of negative reviews mention “Frame Quality”
1.5%of orders come back
“Frames came broken”
A buyer, on “Frame Quality”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 8.5 X 11 Picture Frame questions

Answered from the same tracked data.