8.5 X 11 Picture Frame
MaybeShoppers spend an estimated $2.2M a year here. But the top 5 brands take 94% of clicks, so 8.5 X 11 Picture Frame is a Maybe.
- Flapen Score
- 54 / 100Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 4954
- Market size
- $2.2M/yr1.9M searches / yr
- 90-day growth
- +19.1%search demand this quarter
- Competition
- 71%top-5 click share · 8 brands · 13 sellers
Flapen Score
8.5 X 11 Picture Frame against its category
The dotted line is the Home & Kitchen average. Past it, 8.5 X 11 Picture Frame is stronger. Inside it, weaker.
Market
The 8.5 X 11 Picture Frame market on Amazon at a glance
Shoppers on Amazon United States searched for 8.5 X 11 Picture Frame 1.9M times last year and spent an estimated $2.2M. The top 5 brands take 94% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 11.1% of those searches ended in a purchase.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- +19.1%
- Conversion, latest week
- 11.1%
- Market size, estimated
- $2.2Ma year
- Peak month
- May1.4× the quietest month
- Top search term
- 8.5 by 11 picture frame475K searches a year
02 · Price
A sale here is worth $10.82.
Listings sell for $10.82 on average, from $5.57 to $30.39. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 20,000 to 25,000 of them. At $10.82 that is $216K to $271K a year per listing.
- Average price
- $10.82under the $15 to $100 sweet spot
- Price range
- $5.57–$30.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $216K–$271K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Picture Frames. It carries 14,810 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #35in Picture Frames
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 14,810per listing
- Listings tracked
- 15
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top 8.5 X 11 Picture Frame products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
upsimples 8.5 By 11 Picture Frame Display Pictures 6x8 with Mat or 8.5 x 11 Without Wall Hanging Photo Frames Black 1 Pack
- Price
- $5.70
- Rating
- 4.5/5
- Reviews
- 41,299
- Age
- 4y ago

LaVie Home 8.5x11 Picture Frame for Wall Display 8.5x11 Black Picture Frame with HD Plexiglas 8.5 x 11 Diploma Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
- Price
- $5.90
- Rating
- 4.4/5
- Reviews
- 6,741
- Age
- 2y ago

JCJMY 8.5x11 inch Picture Frame Black for Certificate Poster and Photo Horizontal and Vertical Formats for Wall Hanging or Tabletop 8.5x11 Frame with Shatter Resistant Plexiglass Black
- Price
- $5.57
- Rating
- 4.5/5
- Reviews
- 11,068
- Age
- 2y ago

upsimples Certificate Frame 8.5 by 11 Diploma Frames 1 Pack Black
- Price
- $6.69
- Rating
- 4.7/5
- Reviews
- 2,185
- Age
- 2y ago

wallwisy 8.5x11 Picture Frame Solid Oak Wood 8.5 by 11 Picture Frame with Mat to 6x8(Openning Size is 5.5x7.5) 11x8.5 Natural Oak Frames for Wall and Tabletop Display Set of 1
- Price
- $10.12
- Rating
- 4.6/5
- Reviews
- 991
- Age
- 1y ago
Trending
estimated 90-day click momentum
Veleclo 8.5x11 Picture Frame for Wall Display 8.5x11 Black Frame with Shatter Resistant Plexiglass Stable and Sturdy 8.5 x 11 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
- Price
- $5.86
- Rating
- 4.4/5
- Reviews
- 1,411
- Age
- 7mo ago

upsimples 8.5 by 11 Picture Frame Vintage Frames Decor 1Pack Gold
- Price
- $10.86
- Rating
- 4.3/5
- Reviews
- 472
- Age
- 11mo ago

LaVie Home 8.5x11 Picture Frame for Wall Display 8.5x11 Black Picture Frame with HD Plexiglas 8.5 x 11 Diploma Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
- Price
- $5.90
- Rating
- 4.4/5
- Reviews
- 6,741
- Age
- 2y ago

JCJMY 8x11 Picture Frame Black for Wall Hanging or Tabletop- Wall Mounting Horizontally or Vertically 8 x 11 Wall Gallery Poster Photo Frame for 8 by 11 Photo Black
- Price
- $5.96
- Rating
- 4.5/5
- Reviews
- 11,068
- Age
- 3y ago

upsimples 8.5x11 Picture Frame Set of 10 Display Pictures 6x8 with Mat or 8.5x11 Without Multi Photo Frames Collage for Wall or Tabletop Display Black
- Price
- $30.39
- Rating
- 4.6/5
- Reviews
- 25,322
- Age
- 6y ago
Newest
by launch date
Veleclo 8.5x11 Picture Frame for Wall Display 8.5x11 Black Frame with Shatter Resistant Plexiglass Stable and Sturdy 8.5 x 11 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
- Price
- $5.86
- Rating
- 4.4/5
- Reviews
- 1,411
- Age
- 7mo ago

upsimples 8.5 by 11 Picture Frame Vintage Frames Decor 1Pack Gold
- Price
- $10.86
- Rating
- 4.3/5
- Reviews
- 472
- Age
- 11mo ago

wallwisy 8.5x11 Picture Frame Solid Oak Wood 8.5 by 11 Picture Frame with Mat to 6x8(Openning Size is 5.5x7.5) 11x8.5 Natural Oak Frames for Wall and Tabletop Display Set of 1
- Price
- $10.12
- Rating
- 4.6/5
- Reviews
- 991
- Age
- 1y ago

upsimples 8.5 By 11 Picture Frame Solid Wooden Nursery Decor 1Pcs Natural
- Price
- $8.99
- Rating
- 4.5/5
- Reviews
- 1,115
- Age
- 1y ago

8.5x11 Picture Frame Set of 2 Black Light Weight Tabletop and Wall Mount
- Price
- $6.35
- Rating
- 4.3/5
- Reviews
- 5,940
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
13
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
4%
- upsimples62%
- JCJMY12%
- LaVie Home10%
- wallwisy6%
- MCS4%
- Veleclo2%
- Open — no brand owns it (2 brands, 4%)
Demand
8.5 X 11 Picture Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top 8.5 X 11 Picture Frame search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 8.5 by 11 picture frame475K/yr
- 8.5 x 11 frame256K/yr
- picture frames 8.5 x 11180K/yr
- 8x11 picture frame213K/yr
- 8.5x11 picture frame169K/yr
- 8 1/2 x 11 picture frame92K/yr
- frames 8.5 x 1170K/yr
- 8.5x11 frame67K/yr
- 8.5 x 11 picture frame49K/yr
- 8x11 frame46K/yr
Reviews and returns
What reviews say buyers love and hate about 8.5 X 11 Picture Frame
We read the reviews and the return reasons for every product selling here.
“Frames came broken”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 8.5 X 11 Picture Frame questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









