8.5 by 11 picture frame wood
Worth a lookShows a sweet-spot price point ($17.11 avg), but a small market ($30K/yr) keeps it on the watch list.
Avg price
Great$17.11avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Good$5.32–$41.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,566avg incumbent reviews — the moat a new listing must climb
Market size
Bad$30K$30K/yr · 27K searches
According to Flapen's Amazon United States niche tracking, 8.5 by 11 picture frame wood is a $30K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Aug. Verdict: Worth a look — 52/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
8.5 by 11 picture frame wood market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $43K–$51K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #260
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 4.7%
- Avg brand age
- 42 months
- Avg seller age
- 209 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
32 rising
Sellers
36
Top-5 brand share
57%
Top 20: 90%
Top-5 click share
44%
Top 20: 77%
Open market
39%
- upsimples22%
- wallwisy20%
- skyDrama6%
- iRahmen5%
- MCS5%
- TENIBYC4%
Demand & seasonality
Weekly Amazon search volume, last 78 weeks — +7.9% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.5×
Top 8.5 by 11 picture frame wood search terms
- 8.5 by 11 picture frame wood6K/yr
- wood frame 8.5 x 114K/yr
- 8.5 x 11 frame wood4K/yr
- 8.5 x 11 wood frame4K/yr
- 8.5x11 picture frame wood3K/yr
- 8x11 picture frame wood3K/yr
- picture frames 8.5 x 11 wood2K/yr
Top 8.5 by 11 picture frame wood products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
wallwisy 8.5x11 Picture Frame Solid Oak Wood 8.5 by 11 Picture Frame with Mat to 6x8(Openning Size is 5.5x7.5) 11x8.5 Natural Oak Frames for Wall and Tabletop Display Set of 1
wallwisy$10.124.6★991 rev
upsimples 8.5x11 Picture Frame Display Pictures 6x8 with Mat or 8.5x11 Without Mat Wall Hanging Photo Frame Brown 1 Pack
upsimples$8.054.5★41,299 rev
8.5x11 Picture Frame Solid Oak Wood 8.5 by 11 Picture Frame with Mat to 6x8(Openning Size is 5.5x7.5) 11x8.5 Natural Oak Frames for Wall and Tabletop Display (Walnut Set of 1)
wallwisy$10.214.6★991 rev
upsimples 8.5 By 11 Picture Frame Solid Wooden Nursery Decor 1Pcs Natural
upsimples$8.994.5★1,115 rev
skyDrama Solid Wood 8.5x11 Picture Frame with Natural Wood Grain 2 Packs
skyDrama$9.894.1★806 rev
Newest
by launch date
decorUhome Solid Oak Wood 8.5 by 11 Picture Frame Natural OW11NT
decorUhome$11.7555 rev
SESEAT 8.5x11 Picture Frame Rustic Brown Display Pictures for Wall and Tabletop 1 Pack
SESEAT$7.056,275 rev
iRahmen 8.5x11 Picture Frame Set of 4 High Definition Real Glass Rustic Frame Wood Photo Frames 8.5 by 11 Diploma Document for Wall Hanging and Tabletop Display
iRahmen$23.614,145 rev
wallwisy 8.5x11 Picture Frame Solid Oak Wood 8.5 by 11 Picture Frame with Mat to 6x8(Openning Size is 5.5x7.5) 11x8.5 Natural Oak Frames for Wall and Tabletop Display Set of 1
wallwisy$10.12991 rev
8.5x11 Picture Frame Solid Oak Wood 8.5 by 11 Picture Frame with Mat to 6x8(Openning Size is 5.5x7.5) 11x8.5 Natural Oak Frames for Wall and Tabletop Display (Walnut Set of 1)
wallwisy$10.21991 rev
Trending
90-day click momentumdecorUhome Solid Oak Wood 8.5 by 11 Picture Frame Natural OW11NT
decorUhome$11.754.8★
Picrit 8.5 x 11 Picture Frame Photo Frame for Wall Mounting Display Brown
Picrit$9.154.5★
RICHFOCUS 8.5x11 Picture Frame USA-Sourced Natural Teak Solid Wood Photo Frame Handcrafted Rounded Corner Wooden Frame with Real Glass Display Photos 6x8 with Mat or 8.5x11 Without Mat
RICHFOCUS$29.134.4★
upsimples 8.5 By 11 Picture Frame Wall Gallery Photo Frames with Engineered Wood Black 1 Pack
upsimples$5.324.5★
iRahmen 8.5x11 Picture Frame Set of 4 High Definition Real Glass Rustic Brown Frame Wood Photo Frames 8.5 by 11 Diploma Document for Wall Hanging and Tabletop Display
iRahmen$23.554.7★
What buyers say about 8.5 by 11 picture frame wood
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent frame”
“Good quality”
“Price is unbeatable”
“Exactly what I wanted”
“real wood”
“The color is great”
“Perfect for wall certificate display”
“Sturdy good quality”
“Perfect size”
“Easy to insert certificate or license”
What buyers complain about
“A disappointing frame”
“Poor quality”
“Plastic”
“Very flimsy”
“it is plastic made to look like wood”
“I understand its only $6 but I wouldnt want that for free”
“Hanger on back poorly attached”
“otherwise, they are inaccurate measurements”
“not if it changes the color or sharpness”
“they dont mention these frames are 1/4 inch thick”
Top return reasons
Common questions
- Is 8.5 by 11 picture frame wood profitable to sell on Amazon United States?
- The niche generates $30K/yr across 48 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +7.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the 8.5 by 11 picture frame wood niche?
- 32 brands and 36 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in 8.5 by 11 picture frame wood?
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 2.0%.
- When does demand for 8.5 by 11 picture frame wood peak?
- Demand peaks in Aug; the busiest month runs 1.5× the quietest.
- What does it cost to enter the 8.5 by 11 picture frame wood niche?
- Listings span $5.32–$41.88; the average listing price is $17.11 (sweet spot $15–$100). The average incumbent carries 5,566 reviews — the moat a new listing must climb.