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8.5 By 11 Picture Frame Wood

8.5 By 11 Picture Frame Wood shows a sweet-spot price point ($17.11 avg), but a small market ($30K/yr) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49

Market size 7Growth 35Conversion 70Competition 69Returns 76Price range 74Avg price 80Brand share 78Review moat 24Quality gap 37
This niche Category average · 11,240 niches

Is 8.5 By 11 Picture Frame Wood profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 8.5 By 11 Picture Frame Wood is a $30K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Aug. Verdict: Worth a look — 52/100.

8.5 By 11 Picture Frame Wood: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +7.9% over the last 90 days and 6.4% of searches end in a purchase.

$30K

revenue / yr

Units sold / yr3K
Search volume / yr+7.9%27K
Conversion rate6.4%
Avg price$17.11

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers32 · 36
Top-5 product click share44%
Open market43%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement88%
New entrants (1y)7· 3 succeeded
Avg rating4.5★
Avg reviews5,566

Top 8.5 By 11 Picture Frame Wood products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

$0$892$2K$3K$4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

36

Top-5 brand share

57%

Top 20: 90%

Top-5 click share

44%

Top 20: 77%

Open market

39%

  • upsimples22%
  • wallwisy20%
  • skyDrama6%
  • iRahmen5%
  • MCS5%
  • TENIBYC4%

8.5 By 11 Picture Frame Wood demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume27KCVR6.4%Products48Brands32Top 5 Brands57%OOS Rate4.7%Rating4.5★Reviews5,566Avg BSR#260
700500Spike '25Prime Day '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug · busiest ÷ quietest = 1.5×

Top 8.5 By 11 Picture Frame Wood search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 8.5 by 11 picture frame wood6K/yr
  • wood frame 8.5 x 114K/yr
  • 8.5 x 11 frame wood4K/yr
  • 8.5 x 11 wood frame4K/yr
  • 8.5x11 picture frame wood3K/yr
  • 8x11 picture frame wood3K/yr
  • picture frames 8.5 x 11 wood2K/yr

What reviews say buyers love and hate about 8.5 By 11 Picture Frame Wood

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Frame Quality36%

Excellent frame

Quality-Overall16%

Good quality

Value For Money12%

Price is unbeatable

Advertised Vs Actual Product7%

Exactly what I wanted

Wood Quality4%

real wood

What buyers complain about

72% of reviews
Frame Quality21%

A disappointing frame

Quality-Overall19%

Poor quality

Material Quality9%

Plastic

Strength8%

Very flimsy

Wood Quality4%

it is plastic made to look like wood

8.5 By 11 Picture Frame Wood return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

36%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality
49%
2Size-Overall
25%
3Advertised Vs Actual Product
5%
4Color
4%
5Value For Money
3%

Common 8.5 By 11 Picture Frame Wood questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 8.5 By 11 Picture Frame Wood 52/100 on Amazon United States — Worth a look. The niche generates $30K/yr across 48 tracked products. 3 of 7 products launched in the last 360 days are still selling. Search demand moved +7.9% over the last 90 days.
Search demand for 8.5 By 11 Picture Frame Wood on Amazon United States peaks in Aug, where the busiest month runs 1.5× the quietest.