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8 1/2 X 11 Picture Frame

Maybe

Buyers convert on 10.5% of searches. But the average product has 13,731 reviews to catch up to, so 8 1/2 X 11 Picture Frame is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$349K/yr298K searches / yr
90-day growth
+20.6%search demand this quarter
Competition
69%top-5 click share · 12 brands · 16 sellers

Flapen Score

8 1/2 X 11 Picture Frame against its category

The dotted line is the Home & Kitchen average. Past it, 8 1/2 X 11 Picture Frame is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 8 1/2 X 11 Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 8 1/2 X 11 Picture Frame 298K times last year and spent an estimated $349K. The top 5 brands take 87% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $349K a year.

Searches, last 12 months
298K
Growth, 90 days vs prior 90
+20.6%
Conversion, latest week
10.5%
Market size, estimated
$349Ka year
Peak month
May1.3× the quietest month
Top search term
8 1/2 x 11 picture frame92K searches a year

02 · Price

A sale here is worth $11.12.

Listings sell for $11.12 on average, from $5.57 to $30.39. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $11.12 that is $22K to $28K a year per listing.

Average price
$11.12under the $15 to $100 sweet spot
Price range
$5.57–$30.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
$22K–$28K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Picture Frames. It carries 13,731 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#60in Picture Frames
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
13,731per listing
Listings tracked
18

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top 8 1/2 X 11 Picture Frame products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

$0$35K$70K$105K$139K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

16

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

11%

  • upsimples51%
  • JCJMY13%
  • LaVie Home12%
  • wallwisy5%
  • MCS4%
  • Americanflat2%
  • Open — no brand owns it (6 brands, 11%)

Demand

8 1/2 X 11 Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top 8 1/2 X 11 Picture Frame search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 8 1/2 x 11 picture frame92K/yr
  • frame for 8.5 x 1121K/yr
  • 8.5 x11 frame16K/yr
  • 81/2 by 11 picture frame17K/yr
  • 8 1/2 x 11 frame17K/yr
  • 8 x 11 frame15K/yr
  • 11 x 8.5 picture frame14K/yr
  • letter size frame13K/yr
  • 8.5 x 11 frames12K/yr
  • 8.5x11 frames11K/yr

Reviews and returns

What reviews say buyers love and hate about 8 1/2 X 11 Picture Frame

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Frame Quality”
20%of negative reviews mention “Quality-Overall”
1.6%of orders come back
“Cheap quality”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 8 1/2 X 11 Picture Frame questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data