7x11 picture frame
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Price range
Good$6.88–$34.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good$13.22avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+12.0%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad5,259.15avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$53K$53K/yr · 52K searches
According to Flapen's Amazon United States niche tracking, 7x11 picture frame is a $53K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 40/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
7x11 picture frame market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $66K–$79K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #714
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 85%
- Out of stock
- 12.5%
- Avg brand age
- 41 months
- Avg seller age
- 207 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
12
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
5%
- JCJMY50%
- QOTIB16%
- MOUDAMION14%
- Giftgarden8%
- Veleclo5%
- upsimples3%
- Open — no brand owns it (2 brands, 5%)
Demand
Weekly Amazon search volume, last 28 weeks — +12.0% search growth over the last 90 days.Top 7x11 picture frame search terms
- 7x11 picture frame15K/yr
- 11x7 picture frame13K/yr
- 11x7 frame7K/yr
- 7x11 frame6K/yr
- 7.5 x 11 picture frame4K/yr
- 7 x 11 picture frame4K/yr
- 11 x 7 frame3K/yr
Top 7x11 picture frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JCJMY 7x11 Picture Frame Black for Wall Hanging or Tabletop- Wall Mounting Horizontally or Vertically 7 x 11 Wall Gallery Poster Photo Frame for 7 by 11 Photo Black
JCJMY$6.884.5★11,068 rev
QOTIB 7x11 Picture Frame Black for Wall Mounting or Tabletop Wood 7 x 11 Frame Photo Frame for Wall Hanging Horizontally or Vertically Black 1 Pack
QOTIB$6.984.5★1,532 rev
Giftgarden 7x11 Picture Frame Black 7 by 11 Thin Photo Frame for Wall Tabletop Display Single
Giftgarden$7.424.4★3,333 rev
JCJMY 7x11 Picture Frame Set of 4 Black for Wall Hanging or Tabletop- Wall Mounting Horizontally or Vertically 7 x 11 Wall Gallery Poster Photo Frames for 7 by 11 Photo 4 Pack Black
JCJMY$19.534.6★1,135 rev
QOTIB 7x11 Picture Frame Deep Brown for Wall Hanging or Tabletop Wood 7 x 11 Frame Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack
QOTIB$8.874.3★1,645 rev
Newest
by launch date
Veleclo 7x11 Picture Frame for Wall Display 7x11 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 7 x 11 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
Veleclo$8.58111 rev
QOTIB 7x11 Picture Frame Deep Brown for Wall Hanging or Tabletop Wood 7 x 11 Frame Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack
QOTIB$8.871,645 rev
Wood 7x11 Frame Gold Ornate Natural Wooden 11x7in Picture Frames Modern Golden 7 x 11inch Gallery Photo Pic Frame with HD Plexiglass Horizontal Vertical Wall Mounting Tabletop Display 1Pcs
MOUDAMION$12.422,085 rev
MOUDAMION 7x11 Wood Frame Brown Natural Wooden 11x7in Picture Frames Modern Golden 7 x 11inch Gallery Photo Pic Frame with HD Plexiglass Horizontal Vertical Wall Mounting Tabletop Display 1Pcs
MOUDAMION$12.852,085 rev
7x11 Wood Frame White Natural Woodgrain 11x7in Picture Frame Rustic Wooden 7 x 11 inch Gallery Photo Poster Frame with HD Plexiglass Horizontal Vertical Wall Mounting Tabletop Display 1Pcs
MOUDAMION$12.272,085 rev
Trending
90-day click momentumVeleclo 7x11 Picture Frame for Wall Display 7x11 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 7 x 11 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
Veleclo$8.584.4★
Frame It Easy 7 1/2 x 11 Coffee Frame (Wilton) 7.5x11 inches
Frame It Easy$34.624.5★
7x11 Wood Frame White Natural Woodgrain 11x7in Picture Frame Rustic Wooden 7 x 11 inch Gallery Photo Poster Frame with HD Plexiglass Horizontal Vertical Wall Mounting Tabletop Display 1Pcs
MOUDAMION$12.274.5★
Wood 7x11 Frame Gold Ornate Natural Wooden 11x7in Picture Frames Modern Golden 7 x 11inch Gallery Photo Pic Frame with HD Plexiglass Horizontal Vertical Wall Mounting Tabletop Display 1Pcs
MOUDAMION$12.424.5★
JCJMY 7x11 Picture Frame Set of 6 Black for Wall Hanging or Tabletop- Wall Mounting Horizontally or Vertically 7 x 11 Wall Gallery Poster Photo Frames for 7 by 11 Photo 6 Pack Black
JCJMY$24.504.7★
What buyers say about 7x11 picture frame
What buyers praise and complain about, mined from review topics.What buyers love
“Nice frame”
“Great quality and reasonable price”
“higher quality than expected”
“Gets the job done”
“are pretty sturdy”
“the material in back which supports the pic is very soft”
“beautiful design”
“Nice and elegant”
“Simple to install the picture”
“Its a great weight”
What buyers complain about
“worst picture frame ever”
“cheaply made, breaks easily- spend a little more for higher quality”
“Wrong size”
“its cheap flimsy plastic”
“I knew these were cheap”
“Incorrect measurements. Advertised as 11x17 but its 13 by 17.5. Do not buy these.”
“Arrived with cracks it the plastic that covers the photo”
“Very flimsy and not well made”
“Arrived with scratches”
“Couldnt even use”
Top return reasons
Common questions
- Is 7x11 picture frame profitable to sell on Amazon United States?
- The niche generates $53K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the 7x11 picture frame niche?
- 8 brands and 12 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in 7x11 picture frame?
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Size-Overall. The return rate is 2.3%.
- What does it cost to enter the 7x11 picture frame niche?
- Listings span $6.88–$34.62; the average listing price is $13.22 (sweet spot $15–$100). The average incumbent carries 5,259 reviews — the moat a new listing must climb.