How competitive is the 7x10 Frame niche on Amazon United States?

18 brands and 23 sellers compete in 7x10 Frame on Amazon United States. The top 5 7x10 Frame products take 53% of clicks and its top 5 brands hold 60% of demand.

What do buyers complain about in 7x10 Frame?

7x10 Frame buyers on Amazon United States complain most about Frame Quality, Wood Quality, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 3.0%.

What does it cost to enter the 7x10 Frame niche?

7x10 Frame sells for $11.81 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $5.94–$27.00. The average incumbent carries 4,016 reviews — the moat a new listing must climb.

7x10 Frame

7x10 Frame shows searches that convert (9.6% search→purchase), but a deep review moat (4,016 avg reviews) keeps it on the watch list.

Flapen Score

Worth a look

Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49

This niche Category average · 11,240 niches

Is 7x10 Frame profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 7x10 Frame is a $116K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.

7x10 Frame: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +15.7% over the last 90 days and 9.6% of searches end in a purchase.

$116K

revenue / yr

Units sold / yr13K

Search volume / yr+15.7%102K

Conversion rate9.6%

Avg price$11.81

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers18 · 23

Top-5 product click share53%

Open market40%

Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Top 7x10 Frame products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

JCJMY 7x10 Picture Frame Black for Wall Hanging or Tabletop- Wall Mounting Horizontally or Vertically 7 x 10 Wall Gallery Poster Photo Frames for 7 by 10 Photos Black

Price: $6.05
Rating: 4.5/5
Reviews: 11,068
Age: 2y ago

LaVie Home 7x10 Picture Frame for Wall Display 7x10 Black Picture Frame with HD Plexiglas 7 x 10 Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection

Price: $6.88
Rating: 4.4/5
Reviews: 6,741
Age: 1y ago

Picrit 7x10 Picture Frame Photo Frame for Wall Mounting Display Brown

Price: $9.18
Rating: 4.5/5
Reviews: 5,477
Age: 2y ago

QOTIB 7x10 Picture Frame Deep Brown for Wall Hanging or Tabletop Wood 7 x 10 Frame Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack

Price: $8.95
Rating: 4.3/5
Reviews: 1,645
Age: 10mo ago

skyDrama Solid Wood 7x10 Picture Frame with Natural Wood Grain 2 Packs

Price: $9.79
Rating: 4.1/5
Reviews: 806
Age: 1y ago

Newest

by launch date

BKABOT 7x10 Brass Aluminum Photo frames 1 Pack HD Glass Mat 6x8 Wall Table

Price: $14.55
Rating: 4.6/5
Reviews: 826
Age: 4mo ago

BKABOT 7x10 Gold Aluminum Photo frames 1 Pack HD Glass Mat 6x8 Wall Table

Price: $14.39
Rating: 4.6/5
Reviews: 826
Age: 4mo ago

iRahmen 7x10 Picture Frame with HD Tempered Glass Wood Photo Frames for Tabletop Display and Wall Mount (Dark Brown 1 Pack)

Price: $8.85
Rating: 4.4/5
Reviews: 238
Age: 6mo ago

iRahmen 7x10 Picture Frame with HD Tempered Glass Wood Photo Frames for Tabletop Display and Wall Mount (Rustic White 1 Pack)

Price: $9.29
Rating: 4.4/5
Reviews: 238
Age: 6mo ago

QOTIB 7x10 Picture Frame Deep Brown for Wall Hanging or Tabletop Wood 7 x 10 Frame Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack

Price: $8.95
Rating: 4.3/5
Reviews: 1,645
Age: 10mo ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

33%

JCJMY24%
LaVie Home11%
Americanflat10%
Picrit8%
QOTIB7%
skyDrama7%

7x10 Frame demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume102KCVR9.6%Products25Brands18Top 5 Brands60%OOS Rate14.9%Rating4.5★Reviews4,016Avg BSR#229

Peak months: Dec · busiest ÷ quietest = 1.5×

Top 7x10 Frame search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

7x10 frame40K/yr +10.2%7.6% conv.
7x10 picture frame22K/yr +30.8%6.7% conv.
10x7 picture frame9K/yr +19.3%8.8% conv.
7 x 10 frame8K/yr +15.7%8.6% conv.
10x7 frame8K/yr +20.2%7.1% conv.
7 x 10 picture frame7K/yr -9.5%8.3% conv.
10 x 7 frame4K/yr +9.2%10.6% conv.
7x10 frame with mat3K/yr +42.7%1.8% conv.

What reviews say buyers love and hate about 7x10 Frame

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Frame Quality32%

“These frames are just perfect”

Quality-Overall12%

“Great product and Great service”

Value For Money11%

“Good value & price”

Advertised Vs Actual Product8%

“they get the job done”

Size-Overall5%

“they fit perfectly”

What buyers complain about

95% of reviews

Frame Quality22%

“Flimsy frames”

Wood Quality17%

“Woodgrain is Not Wood”

Quality-Overall17%

“Cheap”

Material Quality12%

“Obviously very cheap materials”

Value For Money10%

“Cheap”

7x10 Frame return rate & reasons

Why buyers send it back, as a share of all return requests.

3.0%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality

50%

2Size-Overall

28%

3Advertised Vs Actual Product

4Quality-Overall

5Material Quality

Common 7x10 Frame questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 7x10 Frame 51/100 on Amazon United States — Worth a look. The niche generates $116K/yr across 25 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved +15.7% over the last 90 days.