72x72 shower curtain liner
Worth a lookShows low returns (1.1%), but a deep review moat (41,102 avg reviews) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.17avg listing price — sweet spot $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$258K$258K/yr · 199K searches
Price range
Okay$4.54–$21.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad41,101.84avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 72x72 shower curtain liner is a $258K/yr Amazon United States market (199K searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
72x72 shower curtain liner market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- $243K–$304K
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
25
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
12%
- Clorox37%
- AmazerBath18%
- BigFoot18%
- Mrs Awesome7%
- LiBa4%
- EHZNZIE4%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — +11.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.0×
Top 72x72 shower curtain liner search terms
- clorox shower curtain liner52K/yr
- 72x72 shower curtain liner30K/yr
- amazerbath shower curtain liner15K/yr
- shower curtain liner 72x7212K/yr
- medium weight shower curtain liner12K/yr
- clorox shower curtain12K/yr
- 72 x 72 shower curtain liner11K/yr
- 72 inch shower curtain liner9K/yr
- shower liner 72x727K/yr
- amazerbath shower curtain8K/yr
Top 72x72 shower curtain liner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BigFoot Clear Shower Curtain - 72x72 Odorless Plastic with Magnets Washable Long Bathroom Curtain - Premium PEVA Waterproof Bath Curtain Rust-Proof Bathroom Essentials
BigFoot$10.004.5★57,872 rev
Clorox Shower Curtain Liner Premium Lightweight Flexible Waterproof 3g PEVA for Bathroom with Weighted Magnets Standard Size 70 x 72 Clear 1 Pack
Clorox$8.934.5★1,935 rev
AmazerBath Shower Curtain Liner 72x72 Clear Shower Curtain Liner Waterproof Plastic Shower Liner Cute Lightweight PEVA Shower Curtain for Bathroom with 3 Magnets and 12 Rustproof Metal Grommets
AmazerBath$7.074.4★67,691 rev
Mrs Awesome Clear Shower Curtain Liner with 3 Magnets 72x72 Premium Flexible Sturdy Plastic Shower Curtain for Bathroom Lightweight Waterproof Clear
Mrs Awesome$4.864.6★33,363 rev
AmazerBath Plastic Shower Curtain Clear Premium PEVA Clear Shower Curtain Heavy Duty 8G Weighted Shower Curtains for Bathroom Accessories with 3 Big Stones and 12 Rustproof Grommets 72x72 Inches
AmazerBath$9.494.6★92,008 rev
Newest
by launch date
Rubbermaid Frosty Shower Curtain Liner Waterproof Heavyweight 8g PEVA Shower Liner for Bathroom with Weighted Magnets and Rustproof Charcoal Gray Grommets 70x72 Standard Size Frosty
Rubbermaid$13.48373 rev
THAIGEE 1 Pack Water-Repellent Fabric Shower Curtain Liner - Hotel Quality Machine Washable 3 Heavy-Duty Magnets with Rustproof Grommets & Weighted Hem Standard Size 72x72in White
THAIGEE$7.741,090 rev
Clorox 2-in-1 Bathroom Shower Curtain Liner Durable Fabric Weighted Magnets for Bath Water Control Washable Premium Quality Modern - 72 x 72 Blue
Clorox$13.241,045 rev
Clorox Shower Curtain Liner Premium Lightweight Flexible Waterproof 3g PEVA for Bathroom with Weighted Magnets Standard Size 70 x 72 Clear 1 Pack
Clorox$8.931,935 rev
Clorox Shower Curtain Liner Premium Heavyweight Durable Waterproof 8g PEVA for Bathroom with Weighted Magnets Standard Size 72 x 72 Frosty 1 Pack
Clorox$16.581,935 rev
Trending
90-day click momentum
Amazer Plastic Shower Curtain Liner with Magnets 72x72 Clear Shower Liner Medium Weight Waterproof Inside Shower Curtains Liner for Bathroom with Rustproof Grommet
Amazer$9.044.6★
Clorox Shower Curtain Liner Premium Medium-Weight Durable Waterproof 6g PEVA for Bathroom with Weighted Magnets Standard Size 72 x 72 Frosty 2 Pack
Clorox$21.864.5★
Rubbermaid Frosty Shower Curtain Liner Waterproof Heavyweight 8g PEVA Shower Liner for Bathroom with Weighted Magnets and Rustproof Charcoal Gray Grommets 70x72 Standard Size Frosty
Rubbermaid$13.484.6★
THAIGEE 1 Pack Water-Repellent Fabric Shower Curtain Liner - Hotel Quality Machine Washable 3 Heavy-Duty Magnets with Rustproof Grommets & Weighted Hem Standard Size 72x72in White
THAIGEE$7.744.6★
Clorox Shower Curtain Liner Premium Lightweight Flexible Waterproof 3g PEVA for Bathroom with Weighted Magnets Standard Size 70 x 72 Clear 1 Pack
Clorox$8.934.5★
What buyers say about 72x72 shower curtain liner
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Very affordable”
“As Described”
“fits as expected”
“Nice and lightweight”
“Its thick and easy to put on”
“Good Material”
“Durable material”
“Works great does the job”
“Cleans up well”
What buyers complain about
“Not very thick”
“Cheap quality”
“Poor magnets”
“Too thin of material”
“Flimsy material”
“flimsy plastic”
“NOT Waterproof”
“Extremely Small”
“Weights are not heavy enough”
“Not durable”
Top return reasons
Common questions
- Is 72x72 shower curtain liner profitable to sell on Amazon United States?
- The niche generates $258K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the 72x72 shower curtain liner niche?
- 12 brands and 25 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in 72x72 shower curtain liner?
- Top complaints mined from reviews: Thickness, Quality-Overall, Magnetic Strength/Adsorption. The return rate is 1.1%.
- When does demand for 72x72 shower curtain liner peak?
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- What does it cost to enter the 72x72 shower curtain liner niche?
- Listings span $4.54–$21.86; the average listing price is $12.17 (sweet spot $15–$100). The average incumbent carries 41,102 reviews — the moat a new listing must climb.