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70th Birthday Sash

Fail

Shoppers spend an estimated $57K a year here, so 70th Birthday Sash is a Fail.

Flapen Score
36
36 / 100
Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 49
Market size
$57K/yr61K searches / yr
90-day growth
+2.5%search demand this quarter
Competition
67%top-5 click share · 13 brands · 15 sellers

Flapen Score

70th Birthday Sash against its category

The dotted line is the Home & Kitchen average. Past it, 70th Birthday Sash is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 70th Birthday Sash market on Amazon at a glance

Shoppers on Amazon United States searched for 70th Birthday Sash 61K times last year and spent an estimated $57K. The top 5 brands take 79% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
9.6%
Market size, estimated
$57Ka year
Top search term
70th birthday sash20K searches a year

02 · Price

A sale here is worth $9.68.

Listings sell for $9.68 on average, from $5.91 to $16.84. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $9.68 that is $968 to $2K a year per listing.

Average price
$9.68under the $15 to $100 sweet spot
Price range
$5.91–$16.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$968–$2K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #2,619 within Party Packs. It carries 1,251 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
13.6%
Average rank
#2,619in Party Packs
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
1,251per listing
Listings tracked
18

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top 70th Birthday Sash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

15

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

16%

  • Brand 135%
  • Brand 217%
  • Brand 312%
  • Brand 410%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (7 brands, 16%)

Demand

70th Birthday Sash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.9× · 9 of 12 months tracked

Search terms

Top 70th Birthday Sash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 70th birthday sash20K/yr
  • 70th birthday sash for women14K/yr
  • 70th birthday crown13K/yr
  • 70th birthday tiara6K/yr
  • 70th birthday crown and sash5K/yr
  • 70th birthday crown for women4K/yr

Reviews and returns

What reviews say buyers love and hate about 70th Birthday Sash

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
47%of negative reviews mention “Size-Overall”
3.2%of orders come back
“Tiny candles”
A buyer, on “Size-Overall”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 70th Birthday Sash questions

Answered from the same tracked data.