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70th Birthday Decorations

Pass

70th Birthday Decorations scores 65 out of 100, a Pass. Shoppers spend an estimated $1.9M a year here, search demand grew +0.8% this quarter, and an estimated 3.1% of orders come back.

Flapen Score
65
65 / 100
Top 3% of 11,240 Home & Kitchen niches · +16 vs the category median of 49
Market size
$1.9M/yr2.0M searches / yr
90-day growth
+0.8%search demand this quarter
Competition
26%top-5 click share · 54 brands · 67 sellers

Flapen Score

70th Birthday Decorations against its category

The dotted line is the Home & Kitchen average. Past it, 70th Birthday Decorations is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 70th Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for 70th Birthday Decorations 2.0M times last year and spent an estimated $1.9M. The top 5 brands take 32% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
7.0%
Market size, estimated
$1.9Ma year
Peak month
July2.0× the quietest month
Top search term
70th birthday decorations1.0M searches a year

02 · Price

A sale here is worth $13.78.

Listings sell for $13.78 on average, from $3.96 to $29.04. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,000 to 1,250 of them. At $13.78 that is $14K to $17K a year per listing.

Average price
$13.78under the $15 to $100 sweet spot
Price range
$3.96–$29.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
1,000–1,250
Revenue per listing a year
$14K–$17K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #650 within Banners. It carries 961 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#650in Banners
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
961per listing
Listings tracked
69

04 · Newcomers

13 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
13Amazon's first-year sales bar
Average brand age
25 months

Products

Top 70th Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

54 falling

Sellers

67

Top-5 brand share

32%

Top 20: 71%

Top-5 click share

26%

Top 20: 60%

Open market

63%

  • Brand 18%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

70th Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top 70th Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 70th birthday decorations1.0M/yr
  • 70th birthday decorations for women248K/yr
  • 70th birthday185K/yr
  • 70th birthday decorations for men79K/yr
  • happy 70th birthday decorations62K/yr
  • 70th birthday party decorations39K/yr
  • 70th birthday banner41K/yr
  • happy 70th birthday banner32K/yr
  • 70th birthday decorations men79K/yr
  • 70 birthday decorations for men29K/yr

Reviews and returns

What reviews say buyers love and hate about 70th Birthday Decorations

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Quality-Overall”
3.1%of orders come back
“it's disappointing quality control”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 70th Birthday Decorations questions

Answered from the same tracked data.