Skip to content

70th Birthday Candles

prices mostly outside the sweet spot ($3.96–$9.83) — 70th Birthday Candles doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 49

Market size 16Growth 25Conversion 96Competition 39Returns 49Price range 0Avg price 17Brand share 56Review moat 71Quality gap 16
This niche Category average · 11,240 niches

Is 70th Birthday Candles profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 70th Birthday Candles is a $65K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 38/100.

70th Birthday Candles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.1% over the last 90 days and 13.8% of searches end in a purchase.

$65K

revenue / yr

Units sold / yr10K
Search volume / yr-0.1%75K
Conversion rate13.8%
Avg price$6.29

Who owns the niche?

The top 5 brands hold 72% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers15 · 19
Top-5 product click share62%
Open market29%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement85%
New entrants (1y)4· 0 succeeded
Avg rating4.7★
Avg reviews675

Top 70th Birthday Candles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

$0$6K$13K$19K$26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

19

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

24%

  • ROYOROYI31%
  • CAKE CODE16%
  • Lecferrarc10%
  • XPINBAO9%
  • Nuanchu6%
  • Artensueno5%

70th Birthday Candles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume75KCVR13.8%Products20Brands15Top 5 Brands72%OOS Rate0.0%Rating4.7★Reviews675Avg BSR#291
2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.1×

Top 70th Birthday Candles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 70th birthday candles16K/yr
  • 70 birthday candles16K/yr
  • 70 candles for cake9K/yr
  • 70th birthday candle10K/yr
  • 70 candle9K/yr
  • 70th birthday candles for cake5K/yr
  • 70 candles6K/yr
  • 70 candles for birthday cakes4K/yr

What reviews say buyers love and hate about 70th Birthday Candles

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Quality-Overall25%

Great quality and on time delivery

Advertised Vs Actual Product15%

As advertised

Color12%

Great color

Brightness/Shine/Glow9%

Beautiful candles

Value For Money9%

Great value

What buyers complain about

92% of reviews
Size-Overall46%

Tiny candles

Quality-Overall21%

The candles are very cheaply made

Advertised Vs Actual Product8%

Deceiving photo

Color8%

then the blue started peeling off of the 0

Value For Money8%

Fairly expensive for candles

70th Birthday Candles return rate & reasons

Why buyers send it back, as a share of all return requests.

3.1%

Return rate

70%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
48%
2Value For Money
16%
3Color
11%
4Advertised Vs Actual Product
7%
5Quality-Overall
5%

Common 70th Birthday Candles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 70th Birthday Candles 38/100 on Amazon United States — Skip it. The niche generates $65K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -0.1% over the last 90 days.
Search demand for 70th Birthday Candles on Amazon United States is steady year-round — the busiest month runs 2.1× the quietest.