70th Birthday Candles

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months

75K

Growth, 90 days vs prior 90

-0.1%

Conversion, latest week

13.8%

Market size, estimated

$65Ka year

Peak month

July2.1× the quietest month

Top search term

70th birthday candles16K searches a year

Listings sell for $6.29 on average, from $3.96 to $9.83. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $6.29 that is $2K to $3K a year per listing.

Average price

$6.29under the $15 to $100 sweet spot

Price range

$3.96–$9.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$2K–$3K

Returns

3.1%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #291 within Candles. It carries 675 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#291in Candles

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

675per listing

Listings tracked

20

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

26 months