70th birthday candles
Skip itPrices mostly outside the sweet spot ($3.96–$9.83) — this niche doesn't clear our bar today.
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Review moat
Good675.25avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Avg price
Bad$6.29avg listing price — sweet spot $15–$100
Market size
Bad$65K$65K/yr · 75K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$3.96–$9.83cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, 70th birthday candles is a $65K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 38/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
70th birthday candles market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $50K–$63K
- units × avg price
- Conversion rate
- 13.8%
- Avg BSR
- #291
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 26 months
- Avg seller age
- 202 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
19
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
24%
- ROYOROYI31%
- CAKE CODE16%
- Lecferrarc10%
- XPINBAO9%
- Nuanchu6%
- Artensueno5%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -0.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.1×
Top 70th birthday candles search terms
- 70th birthday candles16K/yr
- 70 birthday candles16K/yr
- 70 candles for cake9K/yr
- 70th birthday candle10K/yr
- 70 candle9K/yr
- 70th birthday candles for cake5K/yr
- 70 candles6K/yr
- 70 candles for birthday cakes4K/yr
Top 70th birthday candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ROYOROYI 70th Birthday Decorations Gold Number 70 Candles for Cake
ROYOROYI$4.234.8★331 rev
CAKE CODE 2.76 Inch Classical Gold 70 Number Birthday Candles Gold Number Candles Cake Number Candles Party Celebration
CAKE CODE$6.934.8★551 rev
XPINBAO 70th Birthday Decorations for Women and Men Gold Number 70 Candle
XPINBAO$3.964.8★778 rev
Nuanchu 70th Birthday Candles Happy Birthday Cake Topper 3D Diamond Shape Numeral Sparkler Number Candles for Men Women Party Wedding Decoration Theme Party (Rose Gold)
Nuanchu$5.894.7★5,215 rev
Lecferrarc 70th Birthday Cake Decorations 70th Birthday Candles Cake Numeral Candles and Glitter Happy 70th Birthday Cake Toppers Set for Birthday Party Supplies (Gold)
Lecferrarc$6.894.7★275 rev
Newest
by launch date
DDgro 70th Birthday Number Candles 3D Stereo Seventieth Cake Topper for Birthday Wedding Anniversary & Party Decor (70 Gold)
DDgro$5.923 rev
Goktvai 2pcs Birthday Candles Colorful Retro-Themed Number Candle Cool Vintage Theme Party Decoration Supplies Suitable for Birthday & Anniversary Cake Decoration (Number 70)
Goktvai$7.013 rev
NHJINX 70 Birthday Number Candle for Cake Glitter Number Candle with Gold Beads Decorative Cake Topper for Milestone Celebrations
NHJINX$7.868 rev
XPINBAO 70th Birthday Decorations for Women and Men Gold Number 70 Candle
XPINBAO$3.96778 rev
Birthday Candles 1.96 Inch Number 70 Happy Birthday Candles Number Candles Decoration for Birthday Party and Anniversary Celebration(Champagne Gold)
AndiluluBear$4.63279 rev
Trending
90-day click momentumDDgro 70th Birthday Number Candles 3D Stereo Seventieth Cake Topper for Birthday Wedding Anniversary & Party Decor (70 Gold)
DDgro$5.925.0★
Goktvai 2pcs Birthday Candles Colorful Retro-Themed Number Candle Cool Vintage Theme Party Decoration Supplies Suitable for Birthday & Anniversary Cake Decoration (Number 70)
Goktvai$7.015.0★
NHJINX 70 Birthday Number Candle for Cake Glitter Number Candle with Gold Beads Decorative Cake Topper for Milestone Celebrations
NHJINX$7.865.0★
70th Birthday Decorations for Women Gold with Sash and Tiara Gold Number Candles 70th Birthday Gifts for Women
Juesly$9.834.7★
70th Birthday Candles Blue Number 70 Candle for Cake Happy Birthday Cake Topper Decoration for Birthday Anniversary Celebration Party Supplies
Artensueno$5.874.3★
What buyers say about 70th birthday candles
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and on time delivery”
“As advertised”
“Great color”
“Beautiful candles”
“Great value”
“Fun purchase”
“Work well”
“Very nice and much more substantial than I thought they would be”
“Nice size”
“The design looks elegant and classy, and the gold finish gives the cake a special, fancy appearance without being overdone”
What buyers complain about
“Tiny candles”
“The candles are very cheaply made”
“Deceiving photo”
“then the blue started peeling off of the 0”
“Fairly expensive for candles”
Top return reasons
Common questions
- Is 70th birthday candles profitable to sell on Amazon United States?
- The niche generates $65K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the 70th birthday candles niche?
- 15 brands and 19 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in 70th birthday candles?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 3.1%.
- When does demand for 70th birthday candles peak?
- Demand is steady year-round — the busiest month runs 2.1× the quietest.
- What does it cost to enter the 70th birthday candles niche?
- Listings span $3.96–$9.83; the average listing price is $6.29 (sweet spot $15–$100). The average incumbent carries 675 reviews — the moat a new listing must climb.