70th birthday balloons
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,193.7avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.81avg listing price — sweet spot $15–$100
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Price range
Bad$5.62–$17.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$52K$52K/yr · 77K searches
According to Flapen's Amazon United States niche tracking, 70th birthday balloons is a $52K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
70th birthday balloons market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $53K–$70K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #1,472
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 9.1%
- Avg brand age
- 27 months
- Avg seller age
- 212 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
24 flat
Sellers
35
Top-5 brand share
61%
Top 20: 96%
Top-5 click share
49%
Top 20: 89%
Open market
35%
- GOER24%
- Lingqiang20%
- Smlpuame6%
- SHUNTAI6%
- AIQINHU5%
- Yoirrat4%
Demand & seasonality
Weekly Amazon search volume, last 64 weeks — -3.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.0×
Top 70th birthday balloons search terms
- 70th birthday balloons33K/yr
- 70 balloons14K/yr
- 70 balloon numbers12K/yr
- 70 balloon5K/yr
- 70th birthday balloon5K/yr
- 70th balloons4K/yr
- 70 balloons for birthday4K/yr
Top 70th birthday balloons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GOER Number 70 Balloons for 70th Birthday Party Decorations 42 Inch Jumbo Foil Helium Balloons for 70th Anniversary (Gold)
GOER$6.764.6★15,371 rev
Champagne Gold Number 70 Birthday Balloons 40 Inch Large Light Gold Foil Number 7 & 0 Balloons for Women 70th Birthday Balloons for 70 Year Old Men Anniversary Birthday Party Decorations Supplies
Lingqiang$8.024.3★4,285 rev
Smlpuame 40 inch Number Balloon 0-9 Gold Large Number 70 Balloons Digital Balloons for Birthday Party Celebration Decorations Supplies Helium Foil Number Balloons for Wedding Anniversary
Smlpuame$6.754.4★3,134 rev
SHUNTAI 70th Birthday Balloons Black and Gold Party Decor Supplies
SHUNTAI$7.484.6★885 rev
Champagne Gold Large Number 70 Balloon 40 Inch Light Gold Foil Helium Number Balloons Giant Mylar Number 70 Balloons for 70 Years Old Birthday Party Anniversary Decorations (Champagne Gold 70)
AIQINHU$6.864.4★331 rev
Newest
by launch date
70th Birthday Balloons Party Decorations - 34Pcs Black and Gold 12 Inch Latex Confetti Balloons Seventy Birthday Party Supplies for Men Women 70 Year Old Celebration
VeyoCraft$9.885 rev
70th Birthday Balloons Black Gold 40PCS for Men or Women Birthday Party Decrations
ZQBB$12.867 rev
Black Gold 70th Birthday Balloons - 16pcs 12 Latex & Confetti Balloons with Ribbon Glorious 70th Milestone Decorations 70th Birthday Supplies for Men & Women
HUIYOULAI$6.7739 rev
70th Birthday Decorations 60pcs Happy 70th Birthday Balloons Black and Gold Pack Big 12 inch Vintage Tasteful Latex Balloon Birthday Party Deocorations Supplies for 70 Years Old Women Men Her Him
Tenkiriy$9.88103 rev
DARUNAXY 70th Birthday Party Decorations Vintage Back in 1956 Poster Acrylic Sign with Stand 70 Year Old Party Supplies for Men& Women Vintage 1956 Table Decor 70th Anniversary Class Reunion Gifts
DARUNAXY$12.711,196 rev
Trending
90-day click momentum70th Birthday Balloons Party Decorations - 34Pcs Black and Gold 12 Inch Latex Confetti Balloons Seventy Birthday Party Supplies for Men Women 70 Year Old Celebration
VeyoCraft$9.884.6★
DARUNAXY 70th Birthday Party Decorations Vintage Back in 1956 Poster Acrylic Sign with Stand 70 Year Old Party Supplies for Men& Women Vintage 1956 Table Decor 70th Anniversary Class Reunion Gifts
DARUNAXY$12.714.8★
GOER Number 70 Balloons for 70th Birthday Party Decorations 42 Inch Jumbo Foil Helium Balloons for 70th Anniversary (Silver)
GOER$6.074.6★
Black Gold 70th Birthday Balloons - 16pcs 12 Latex & Confetti Balloons with Ribbon Glorious 70th Milestone Decorations 70th Birthday Supplies for Men & Women
HUIYOULAI$6.774.4★
Champagne Gold Large Number 70 Balloon 40 Inch Light Gold Foil Helium Number Balloons Giant Mylar Number 70 Balloons for 70 Years Old Birthday Party Anniversary Decorations (Champagne Gold 70)
AIQINHU$6.864.4★
What buyers say about 70th birthday balloons
What buyers praise and complain about, mined from review topics.What buyers love
“Nice quality ballons”
“Colors are beautiful”
“As expected”
“Great value,too”
“was a gift”
“It fit him well and was adjustable”
“Filled easily and are still full today after 2 weeks”
“As she is a classy lady, I wanted to be sure that the decorations are classy & simple”
“Kids played with it”
“Worked perfectly”
What buyers complain about
“Bad Quality”
“The balloon numbers did not stay inflated”
“Cheap”
“Cheap never worked”
“Expensive looking color”
“Not durable”
“Too Long”
“Banner came with out any string”
“no sticks to put into the ground”
“not great for outside”
Top return reasons
Common questions
- Is 70th birthday balloons profitable to sell on Amazon United States?
- The niche generates $52K/yr across 30 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the 70th birthday balloons niche?
- 24 brands and 35 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in 70th birthday balloons?
- Top complaints mined from reviews: Quality-Overall, Inflation/Deflation, Value For Money. The return rate is 3.9%.
- When does demand for 70th birthday balloons peak?
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- What does it cost to enter the 70th birthday balloons niche?
- Listings span $5.62–$17.60; the average listing price is $8.81 (sweet spot $15–$100). The average incumbent carries 2,194 reviews — the moat a new listing must climb.