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7 Lb Weighted Blanket

Fail

Shoppers spend an estimated $33K a year here, so 7 Lb Weighted Blanket is a Fail.

Flapen Score
29
29 / 100
Ranks 10,776 of 11,240 Home & Kitchen niches · −20 vs the category median of 49
Market size
$33K/yr56K searches / yr
90-day growth
-35.0%search demand this quarter
Competition
65%top-5 click share · 11 brands · 15 sellers

Flapen Score

7 Lb Weighted Blanket against its category

The dotted line is the Home & Kitchen average. Past it, 7 Lb Weighted Blanket is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 7 Lb Weighted Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for 7 Lb Weighted Blanket 56K times last year and spent an estimated $33K. The top 5 brands take 86% of clicks. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-35.0%
Conversion, latest week
2.0%
Market size, estimated
$33Ka year
Top search term
7 lb weighted blanket15K searches a year

02 · Price

A sale here is worth $30.33.

Listings sell for $30.33 on average, from $18.43 to $50.57. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $30.33 that is $0 to $3K a year per listing.

Average price
$30.33inside the $15 to $100 sweet spot
Price range
$18.43–$50.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #10 within Weighted Blankets. It carries 4,966 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#10in Weighted Blankets
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
4,966per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top 7 Lb Weighted Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

15

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

10%

  • Brand 139%
  • Brand 230%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (5 brands, 10%)

Demand

7 Lb Weighted Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.4× · 7 of 12 months tracked

Search terms

Top 7 Lb Weighted Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 7 lb weighted blanket15K/yr
  • 7lb weighted blanket13K/yr
  • weighted blanket 7 pounds12K/yr
  • 7 pound weighted blanket7K/yr
  • weighted blanket 7lbs5K/yr
  • weighted blanket teen girl5K/yr

Reviews and returns

What reviews say buyers love and hate about 7 Lb Weighted Blanket

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
4.3%of orders come back
“Logically this should be the same size at least. It is not”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common 7 Lb Weighted Blanket questions

Answered from the same tracked data.