7 Candle

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $172K a year.

Searches, last 12 months

253K

Growth, 90 days vs prior 90

+4.9%

Conversion, latest week

11.4%

Market size, estimated

$172Ka year

Peak month

January1.7× the quietest month

Top search term

7 candle74K searches a year

Listings sell for $5.94 on average, from $2.15 to $9.17. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $5.94 that is $1K to $3K a year per listing.

Average price

$5.94under the $15 to $100 sweet spot

Price range

$2.15–$9.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$1K–$3K

Returns

1.7%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #386 within Candles. It carries 748 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

4.4%

Average rank

#386in Candles

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

748per listing

Listings tracked

65

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

1Amazon's first-year sales bar

Average brand age

28 months