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6x6 Picture Frame

Maybe

The top 5 brands take only 48% of clicks. But the average product has 4,085 reviews to catch up to, so 6x6 Picture Frame is a Maybe.

Flapen Score
58
58 / 100
Top 14% of 11,240 Home & Kitchen niches · +9 vs the category median of 49
Market size
$400K/yr458K searches / yr
90-day growth
+10.7%search demand this quarter
Competition
35%top-5 click share · 25 brands · 30 sellers

Flapen Score

6x6 Picture Frame against its category

The dotted line is the Home & Kitchen average. Past it, 6x6 Picture Frame is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 6x6 Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 6x6 Picture Frame 458K times last year and spent an estimated $400K. The top 5 brands take 48% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 458K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $400K a year.

Searches, last 12 months
458K
Growth, 90 days vs prior 90
+10.7%
Conversion, latest week
7.6%
Market size, estimated
$400Ka year
Peak month
December1.5× the quietest month
Top search term
6x6 picture frame223K searches a year

02 · Price

A sale here is worth $11.51.

Listings sell for $11.51 on average, from $5.35 to $23.63. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $11.51 that is $12K to $14K a year per listing.

Average price
$11.51under the $15 to $100 sweet spot
Price range
$5.35–$23.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
$12K–$14K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #224 within Picture Frames. It carries 4,085 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#224in Picture Frames
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
4,085per listing
Listings tracked
38

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top 6x6 Picture Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

30

Top-5 brand share

48%

Top 20: 96%

Top-5 click share

35%

Top 20: 80%

Open market

47%

  • Brand 116%
  • Brand 210%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

6x6 Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top 6x6 Picture Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 6x6 picture frame223K/yr
  • 6x6 frame74K/yr
  • 6 x 6 picture frame49K/yr
  • 6x6 frames19K/yr
  • 6 x 6 frame14K/yr
  • 6x6 frame with mat7K/yr
  • 6x6 photo frame7K/yr
  • 6 by 6 picture frame7K/yr
  • frame 6x66K/yr
  • 6x6 picture frame with mat6K/yr

Reviews and returns

What reviews say buyers love and hate about 6x6 Picture Frame

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Frame Quality”
21%of negative reviews mention “Frame Quality”
2.7%of orders come back
“No real glass in frame”
A buyer, on “Frame Quality”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 6x6 Picture Frame questions

Answered from the same tracked data.