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54

67 birthday decorations

Worth a look

Shows a thin review moat (88 avg reviews), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 32Growth 20Conversion 48Competition 82Returns 71Price range 62Avg price 66Brand share 89Review moat 96Quality gap 19

Review moat

Incredible87.64

avg incumbent reviews — the moat a new listing must climb

Brand share

Great46%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Returns

Good2.1%

return rate — above 5% kills the launch gate

Avg price

Good$13.91

avg listing price — sweet spot $15–$100

Price range

Good$6.95–$28.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay$147K

$147K/yr · 273K searches

Growth

Bad-10.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, 67 birthday decorations is a $147K/yr Amazon United States market (273K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

67 birthday decorations market data

Units sold / yr
8K–10K
avg 0–100/product
Revenue / yr
$111K–$139K
units × avg price
Conversion rate
3.9%
Avg BSR
#3,109
Page quality
0%
Prime
100%
Sponsored
98%
Out of stock
5.1%
Avg brand age
14 months
Avg seller age
178 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

38

Top-5 brand share

46%

Top 20: 82%

Top-5 click share

33%

Top 20: 66%

Open market

51%

  • STJKRCLW17%
  • SnortleSnap14%
  • Phiemate6%
  • Heyfary6%
  • IGIDOLAA4%
  • WORTHUG3%

Demand

Weekly Amazon search volume, last 28 weeks — -10.5% search growth over the last 90 days.
10K6KSpike '26Jan '26Feb '26Mar '26Apr '26May '26May '26Jun '26

Top 67 birthday decorations search terms

  • 67 birthday decorations195K/yr
  • 67 party decorations31K/yr
  • 67 birthday28K/yr
  • 67 decorations20K/yr
All search terms

Top 67 birthday decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$6K8%$12K12%$18K16%$24K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about 67 birthday decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good Quality”

Color13%

“pink works well”

Design-Overall10%

“the design is nice”

Advertised Vs Actual Product8%

“Exactly what I was looking for”

Value For Money8%

“They are affordable”

Assembly/Installation6%

“easy to set up”

Durability5%

“Easy to use and durable”

Ease Of Use5%

“easy to use”

Material Quality3%

“Very durable material”

Size-Overall3%

“Theyre a good size”

What buyers complain about

Quality-Overall12%

“These party supplies feel rather cheap”

Size-Overall9%

“because it was WAY bigger than I realized”

Color7%

“If you are that beige parent that hates joy in the form of color”

Material Quality6%

“It is very cheap material”

Smell5%

“Weird smell”

Assembly/Installation5%

“Some pieces require a little time to set up properly”

Product Condition3%

“Received used and burnt”

Stitch/Finish/Polish3%

“Im not sewing”

Durability2%

“its not very durable”

Value For Money2%

“Felt like it was only worth maybe half the cost”

Top return reasons

Size-Overall45%
Value For Money10%
Quality-Overall9%
Advertised Vs Actual Product8%
Color6%
Length3%
Material Quality2%
Defective Material/Parts2%
Design-Overall2%
Product Condition1%

Common questions

Is 67 birthday decorations profitable to sell on Amazon United States?
The niche generates $147K/yr across 53 tracked products. 5 of 49 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Worth a look (54/100).
How competitive is the 67 birthday decorations niche?
36 brands and 38 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in 67 birthday decorations?
Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 2.1%.
What does it cost to enter the 67 birthday decorations niche?
Listings span $6.95–$28.39; the average listing price is $13.91 (sweet spot $15–$100). The average incumbent carries 88 reviews — the moat a new listing must climb.