65th Birthday Decorations for Women

Shoppers searched for this 457K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $437K a year.

Searches, last 12 months

457K

Growth, 90 days vs prior 90

-5.9%

Conversion, latest week

6.5%

Market size, estimated

$437Ka year

Top search term

65th birthday decorations123K searches a year

Listings sell for $14.62 on average, from $5.87 to $27.20. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At $14.62 that is $1K to $4K a year per listing.

Average price

$14.62under the $15 to $100 sweet spot

Price range

$5.87–$27.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

3.0%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #1,538 within Party Packs. It carries 756 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#1,538in Party Packs

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

756per listing

Listings tracked

86

28 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

28

Successful launches

2Amazon's first-year sales bar

Average brand age

27 months