65th Birthday Decorations

Shoppers searched for this 457K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $437K a year.

Searches, last 12 months

457K

Growth, 90 days vs prior 90

-5.9%

Conversion, latest week

6.5%

Market size, estimated

$437Ka year

Peak month

August2.3× the quietest month

Top search term

65th birthday decorations123K searches a year

Listings sell for $14.62 on average, from $5.87 to $27.20. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At $14.62 that is $1K to $4K a year per listing.

Average price

$14.62under the $15 to $100 sweet spot

Price range

$5.87–$27.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

3.0%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #1,538 within Party Packs. It carries 756 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#1,538in Party Packs

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

756per listing

Listings tracked

86

28 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

28

Successful launches

2Amazon's first-year sales bar

Average brand age

27 months