60th Birthday Decorations Women

Shoppers searched for this 592K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $498K a year.

Searches, last 12 months

592K

Growth, 90 days vs prior 90

-15.5%

Conversion, latest week

5.9%

Market size, estimated

$498Ka year

Peak month

January2.0× the quietest month

Top search term

60th birthday decorations for women329K searches a year

Listings sell for $14.31 on average, from $5.68 to $22.16. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $14.31 that is $4K to $7K a year per listing.

Average price

$14.31under the $15 to $100 sweet spot

Price range

$5.68–$22.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

2.7%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #537 within Party Packs. It carries 1,552 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

3.4%

Average rank

#537in Party Packs

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

1,552per listing

Listings tracked

23

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

24 months