60th Birthday Candles

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months

88K

Growth, 90 days vs prior 90

+2.6%

Conversion, latest week

13.8%

Market size, estimated

$93Ka year

Peak month

July1.9× the quietest month

Top search term

60th birthday candles22K searches a year

Listings sell for $7.63 on average, from $3.96 to $18.27. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $7.63 that is $2K to $4K a year per listing.

Average price

$7.63under the $15 to $100 sweet spot

Price range

$3.96–$18.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

1.5%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #369 within Candles. It carries 1,249 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

3.6%

Average rank

#369in Candles

Average rating

4.75 starsAmazon United States average 4.42 stars

Average reviews

1,249per listing

Listings tracked

25

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

26 months