60th birthday balloons
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Brand share
Great51%top-5 brand share — no brand owns this niche
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Review moat
Okay2,950.45avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Price range
Bad$4.45–$18.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.00avg listing price — sweet spot $15–$100
Market size
Bad$68K$68K/yr · 108K searches
According to Flapen's Amazon United States niche tracking, 60th birthday balloons is a $68K/yr Amazon United States market (108K searches/yr). The top 5 brands hold 51% of demand. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
60th birthday balloons market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $64K–$80K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #1,321
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 95%
- Out of stock
- 8.2%
- Avg brand age
- 26 months
- Avg seller age
- 210 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
43
Top-5 brand share
51%
Top 20: 91%
Top-5 click share
37%
Top 20: 80%
Open market
44%
- IWERP15%
- Lingqiang13%
- GOER9%
- Firomi8%
- COLORFUL ELVES6%
- Florisland5%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -4.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top 60th birthday balloons search terms
- 60th birthday balloons41K/yr
- 60 balloon numbers28K/yr
- 60 balloons12K/yr
- 60th balloons8K/yr
- 60 balloon7K/yr
- 60th birthday balloons for men4K/yr
- 60th birthday balloon4K/yr
- 60th birthday balloons for woman5K/yr
Top 60th birthday balloons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gold Number 60 Balloon 40 inch 60 Number Balloons 60th Gold Birthday Decorations 60 Year Old Women Men Golden Party Supplies
IWERP$6.624.5★2,097 rev
60th Birthday Balloons Champagne Gold for Women 40 Inch Giant Foil Number 60 Balloons Self Inflating Light Gold Digit 6 & 0 Helium Balloons for Men 60th Anniversary Party Decorations Supplies
Lingqiang$8.214.3★4,285 rev
Light Gold 60 Balloon Numbers 40 Inch Large 60th Birthday Balloons Helium Mylar Foil Number 50 Balloons Champagne Gold Birthday Party Decorations Supplies for Men Women
Florisland$5.774.3★277 rev
40 Inch Light Gold 60 Number Balloons White Gold Giant 60 Foil Mylar Helium Large Digital Balloon Champagne Gold Birthday Numbers Jumbo Balloons 60th Anniversary Events Party Decorations Supplies
ANGEL Q HOUSE$7.774.4★1,265 rev
AULE 40 Inch Rose Gold 60 Balloon Number Foil 0-9 Birthday Big Numbers
AULE$4.924.5★3,461 rev
Newest
by launch date
60th Birthday Balloons Party Decorations - 34Pcs Black and Gold 12 Inch Latex Confetti Balloons Sixty Birthday Party Supplies for Men Women 60 Year Old Celebration
VeyoCraft$9.855 rev
60th Birthday Decorations for Men Women Vintage 1966 60th Birthday Balloons with 32 Inch Gold Number 60 Black Star Foil Balloon Black Gold 60 Year Old Birthday Party Supplies Gifts for Him Her
TagreSpike$8.9021 rev
Happy 60th Birthday Balloons Party Deocorations for 60 Year Old Men Women - 60 Pcs Pack - Black and Gold 12 inch Vintage Tasteful Latex Big Confetti Balloon Birthday Party Supplies
Tenkiriy$9.92103 rev
60th Black and Gold Balloons for 60th Birthday Party Decorations Balloons designed specifically for a 60th birthday 12inch Latex 24pcs Balloons for Party Supply
ELEFOCUS$12.8030 rev
Cream Number 60 Balloons 40 Inch 60 Balloons Giant Helium Foil Mylar Beige 60 Balloon Number for Birthday Party Anniversary Decorations
BBPOOL$7.06593 rev
Trending
90-day click momentum60th Birthday Balloons Party Decorations - 34Pcs Black and Gold 12 Inch Latex Confetti Balloons Sixty Birthday Party Supplies for Men Women 60 Year Old Celebration
VeyoCraft$9.854.6★
60 Balloon Number Cream Number 60th Birthday Balloons 40 Inch 60 Years Old Cream Birthday Decorations for Men Women 60th Anniversary Decorations
IWERP$7.614.5★
Jonhamwelbor 60th Birthday Balloons Gold and Black Party Decorations 15 Pack 12 inch Latex and Confetti Balloon Printed with Happy Birthday 60 for Women Men
Jonhamwelbor$9.654.6★
GOER Number 60 Balloons for 60th Birthday Party Decorations 42 Inch Jumbo Foil Helium Balloons for 60th Anniversary (Blue)
GOER$6.804.6★
60th Birthday Decorations for Men Women Vintage 1966 60th Birthday Balloons with 32 Inch Gold Number 60 Black Star Foil Balloon Black Gold 60 Year Old Birthday Party Supplies Gifts for Him Her
TagreSpike$8.904.3★
What buyers say about 60th birthday balloons
What buyers praise and complain about, mined from review topics.What buyers love
“Quality was fair”
“Good value for money”
“True to description”
“Was a great gift he loved it”
“Color was also exact”
“Nice candles”
“Perfect size”
“The mix of designs helped create a great display”
“Easy to assemble”
“and the confetti-filled balloons added a fun touch without being over the top”
What buyers complain about
“could not be inflated”
“Poor quality in the Balloons”
“The size is pretty large”
“A little challenging to put together”
“Instructions Are Horrible”
“couldn't use them”
“We ended up not having any balloon displays which was very disappointing”
“Cant even find the leak to plug it”
“then when the candles got blown out the smell of burnt wax/chemical was overwhelming”
“has no shape”
Top return reasons
Common questions
- Is 60th birthday balloons profitable to sell on Amazon United States?
- The niche generates $68K/yr across 40 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the 60th birthday balloons niche?
- 30 brands and 43 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in 60th birthday balloons?
- Top complaints mined from reviews: Inflation/Deflation, Quality-Overall, Size-Overall. The return rate is 4.0%.
- When does demand for 60th birthday balloons peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the 60th birthday balloons niche?
- Listings span $4.45–$18.20; the average listing price is $8.00 (sweet spot $15–$100). The average incumbent carries 2,950 reviews — the moat a new listing must climb.