60th Birthday Balloons

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months

108K

Growth, 90 days vs prior 90

-4.2%

Conversion, latest week

7.8%

Market size, estimated

$68Ka year

Peak month

August1.7× the quietest month

Top search term

60th birthday balloons41K searches a year

Listings sell for $8.00 on average, from $4.45 to $18.20. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $8.00 that is $800 to $2K a year per listing.

Average price

$8.00under the $15 to $100 sweet spot

Price range

$4.45–$18.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$800–$2K

Returns

4.0%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #1,321 within Balloons. It carries 2,950 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

98%

Out of stock, average day

8.2%

Average rank

#1,321in Balloons

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

2,950per listing

Listings tracked

40

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

26 months