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6 Candle

6 Candle shows searches that convert (10.2% search→purchase), but prices mostly outside the sweet spot ($2.09–$9.13) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49

Market size 34Growth 25Conversion 88Competition 78Returns 78Price range 0Avg price 17Brand share 81Review moat 70Quality gap 19
This niche Category average · 11,240 niches

Is 6 Candle profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 6 Candle is a $166K/yr Amazon United States market (272K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 52/100.

6 Candle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -0.3% over the last 90 days and 10.2% of searches end in a purchase.

$166K

revenue / yr

Units sold / yr30K
Search volume / yr-0.3%272K
Conversion rate10.2%
Avg price$5.98

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers30 · 55
Top-5 product click share37%
Open market46%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 47 products

Sponsored placement98%
New entrants (1y)11· 1 succeeded
Avg rating4.7★
Avg reviews702

Top 6 Candle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

$0$5K$10K$15K$20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

55

Top-5 brand share

54%

Top 20: 92%

Top-5 click share

37%

Top 20: 76%

Open market

40%

  • PHD CAKE19%
  • LASILE12%
  • IDIJOLI10%
  • AKURIEEY8%
  • ElekFX6%
  • KENJOVIVO5%

6 Candle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume272KCVR10.2%Products47Brands30Top 5 Brands54%OOS Rate0.7%Rating4.7★Reviews702Avg BSR#253
6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top 6 Candle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 6 candle81K/yr
  • 6 birthday candle47K/yr
  • number 6 candle37K/yr
  • 6 candle for birthday cake girl23K/yr
  • birthday candle 612K/yr
  • 6 candle for birthday cake boy12K/yr
  • candle 68K/yr
  • number 6 birthday candle9K/yr
  • 6th birthday candle8K/yr
  • number 6 candle for girl8K/yr

What reviews say buyers love and hate about 6 Candle

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Brightness/Shine/Glow23%

full of sparkles

Quality-Overall20%

Excellent product. I will buy from this seller again! Quality is superb. Fast delivery and excellent quality plus super cute!

Color14%

Beautiful bright colors

Advertised Vs Actual Product8%

Looks just as advertised

Value For Money7%

not too expensive

What buyers complain about

88% of reviews
Size-Overall30%

Small and burned so fast

Durability14%

it came broke in half

Quality-Overall11%

Burns too quickly - poor quality

Advertised Vs Actual Product11%

misleading

Value For Money6%

7 dollars for a one time use is excessive

6 Candle return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
46%
2Value For Money
18%
3Color
8%
4Advertised Vs Actual Product
6%
5Quality-Overall
4%

Common 6 Candle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 6 Candle 52/100 on Amazon United States — Worth a look. The niche generates $166K/yr across 47 tracked products. 1 of 11 products launched in the last 360 days are still selling. Search demand moved -0.3% over the last 90 days.
Search demand for 6 Candle on Amazon United States is steady year-round — the busiest month runs 1.6× the quietest.