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6 Candle

Maybe

Buyers convert on 10.2% of searches. But prices span $2.09–$9.13, mostly outside the sweet spot, so 6 Candle is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$166K/yr272K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
37%top-5 click share · 30 brands · 55 sellers

Flapen Score

6 Candle against its category

The dotted line is the Home & Kitchen average. Past it, 6 Candle is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 6 Candle market on Amazon at a glance

Shoppers on Amazon United States searched for 6 Candle 272K times last year and spent an estimated $166K. The top 5 brands take 54% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $166K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
10.2%
Market size, estimated
$166Ka year
Peak month
January1.6× the quietest month
Top search term
6 candle81K searches a year

02 · Price

A sale here is worth $5.98.

Listings sell for $5.98 on average, from $2.09 to $9.13. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $5.98 that is $1K to $3K a year per listing.

Average price
$5.98under the $15 to $100 sweet spot
Price range
$2.09–$9.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$1K–$3K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #253 within Candles. It carries 702 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#253in Candles
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
702per listing
Listings tracked
47

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top 6 Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

55

Top-5 brand share

54%

Top 20: 92%

Top-5 click share

37%

Top 20: 76%

Open market

40%

  • Brand 119%
  • Brand 212%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

6 Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top 6 Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 6 candle81K/yr
  • 6 birthday candle47K/yr
  • number 6 candle37K/yr
  • 6 candle for birthday cake girl23K/yr
  • birthday candle 612K/yr
  • 6 candle for birthday cake boy12K/yr
  • candle 68K/yr
  • number 6 birthday candle9K/yr
  • 6th birthday candle8K/yr
  • number 6 candle for girl8K/yr

Reviews and returns

What reviews say buyers love and hate about 6 Candle

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Brightness/Shine/Glow”
30%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Small and burned so fast”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 6 Candle questions

Answered from the same tracked data.