Is 6 candle profitable to sell on Amazon United States?

The niche generates $166K/yr across 47 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the 6 candle niche?

30 brands and 55 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in 6 candle?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.8%.

When does demand for 6 candle peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the 6 candle niche?

Listings span $2.09–$9.13; the average listing price is $5.98 (sweet spot $15–$100). The average incumbent carries 702 reviews — the moat a new listing must climb.

6 candle

Worth a look

Shows searches that convert (10.2% search→purchase), but prices mostly outside the sweet spot ($2.09–$9.13) keeps it on the watch list.

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Brand share

Great54%

top-5 brand share — no brand owns this niche

Competition

Great37%

top-5 click share — an open shelf

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Good701.91

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$166K

$166K/yr · 272K searches

Growth

Bad-0.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad$5.98

avg listing price — sweet spot $15–$100

Price range

Bad$2.09–$9.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, 6 candle is a $166K/yr Amazon United States market (272K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

6 candle market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: $150K–$179K; units × avg price
Conversion rate: 10.2%
Avg BSR: #253
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 0.7%
Avg brand age: 32 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

54%

Top 20: 92%

Top-5 click share

37%

Top 20: 76%

Open market

40%

PHD CAKE19%
LASILE12%
IDIJOLI10%
AKURIEEY8%
ElekFX6%
KENJOVIVO5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top 6 candle search terms

6 candle81K/yr +1.4%7.5% conv.
6 birthday candle47K/yr +2.3%5.7% conv.
number 6 candle37K/yr +13.5%4.6% conv.
6 candle for birthday cake girl23K/yr -14.1%10.7% conv.
birthday candle 612K/yr +3.6%6.3% conv.
6 candle for birthday cake boy12K/yr -12.0%6.6% conv.
candle 68K/yr +12.1%6.1% conv.
number 6 birthday candle9K/yr -5.5%4.9% conv.
6th birthday candle8K/yr -4.5%4.9% conv.
number 6 candle for girl8K/yr -33.5%5.7% conv.

All search terms

Top 6 candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cute Number 6 Birthday Candle Glitter Pink Number Candles Birthday Cake Topper Decoration Party Supplies Anniversary Celebrations

LASILE$4.984.8★26 rev

IDIJOLI Pastel Macaron 6th Birthday Candle Sweet Pink Number 6 Candle Cake Topper Cupcake Decorations for Girls and Women Party Decor Anniversary Celebrations Supplies

IDIJOLI$5.964.8★254 rev

PHD CAKE 2.76 Inch Luxe Blue 6 Number Birthday Candles Blue Number Candles Cake Number Candles Party Celebration

PHD CAKE$5.914.8★1,710 rev

ElekFX Number 6 Birthday Candle with Sprinkles Pastel Purple Unicorn Rainbow Cake Topper Sweet Candyland Party Decorations for Girl Boy 6th Birthday

ElekFX$6.004.8★268 rev

PHD CAKE Number 6 Birthday Candle Macaron Glitter Number Candle with Rainbow Spiral Candles in Holders for Cake Topper Pastel Sweet Theme Party Decoration

PHD CAKE$7.194.8★257 rev

Newest

by launch date

6 Birthday Candle for 6th Pink and Purple Birthday Decorations for Girls Number 6 Candle for 6th Birthday Decorations 6 Cake Topper for Girls 6 Year Old Party Decor Supplies Favors

GloryMo$4.688 rev

7mo ago

FAMGift Deep Purple Glitter Birthday Candles for Girls - Number 6 Candle Cake Topper for Purple Fairy Birthday Party Decorations

FAMGift$5.95255 rev

8mo ago

Lurevian K-pop Pink Purple Number Birthday Candle Trendy Cake Decoration for Themed Parties Sparkly Gradient Cake Topper for Girls Birthday Party Decoration for TeensNumber 6

Lurevian$6.68179 rev

9mo ago

IDIJOLI Pastel Macaron 6th Birthday Candle Sweet Pink Number 6 Candle Cake Topper Cupcake Decorations for Girls and Women Party Decor Anniversary Celebrations Supplies

IDIJOLI$5.96254 rev

10mo ago

Cute Number 6 Birthday Candle Glitter Pink Number Candles Birthday Cake Topper Decoration Party Supplies Anniversary Celebrations

LASILE$4.9826 rev

11mo ago

What buyers say about 6 candle

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow23%

“full of sparkles”

Quality-Overall20%

“Excellent product. I will buy from this seller again! Quality is superb. Fast delivery and excellent quality plus super cute!”

Color14%

“Beautiful bright colors”

Advertised Vs Actual Product8%

“Looks just as advertised”

Value For Money7%

“not too expensive”

Size-Overall4%

“fits perfectly on the cake”

Durability3%

“Durable”

Ease Of Use3%

“which is very convenient”

Strength2%

“Numbers are well made, very sturdy, they were easy to place and light”

Efficiency2%

“Works fine”

What buyers complain about

Size-Overall30%

“Small and burned so fast”

Durability14%

“it came broke in half”

Quality-Overall11%

“Burns too quickly - poor quality”

Advertised Vs Actual Product11%

“misleading”

Value For Money6%

“7 dollars for a one time use is excessive”

Ease Of Use5%

“Could not use”

Smell5%

“no one is going to smell them”

Natural Resource Wastage4%

“Completely waste of money and time”

Engraving/Paint/Sublimation2%

“the rest of them all have paint flaws”

Thickness1%

“However, the candles are very thin and dont last long”

Top return reasons

Size-Overall46%

Value For Money18%

Color8%

Advertised Vs Actual Product6%

Quality-Overall4%

Defective Material/Parts3%

Smell3%

Product Condition2%

Functionality-Overall2%

Display Colors1%

Common questions

Is 6 candle profitable to sell on Amazon United States?: The niche generates $166K/yr across 47 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the 6 candle niche?: 30 brands and 55 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in 6 candle?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.8%.
When does demand for 6 candle peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the 6 candle niche?: Listings span $2.09–$9.13; the average listing price is $5.98 (sweet spot $15–$100). The average incumbent carries 702 reviews — the moat a new listing must climb.