Is 5x7 picture frame bulk profitable to sell on Amazon United States?

The niche generates $71K/yr across 64 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is +35.7%. Flapen's verdict: Worth a look (58/100).

How competitive is the 5x7 picture frame bulk niche?

40 brands and 46 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in 5x7 picture frame bulk?

Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 2.8%.

When does demand for 5x7 picture frame bulk peak?

Demand peaks in May–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the 5x7 picture frame bulk niche?

Listings span $10.58–$55.76; the average listing price is $26.59 (sweet spot $15–$100). The average incumbent carries 1,995 reviews — the moat a new listing must climb.

5x7 picture frame bulk

Worth a look

Shows a sweet-spot price point ($26.59 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$26.59

avg listing price — sweet spot $15–$100

Brand share

Great43%

top-5 brand share — no brand owns this niche

Price range

Great$10.58–$55.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great32%

top-5 click share — an open shelf

Growth

Good+35.7%

90-day search growth — must beat 0% to launch

Returns

Good2.8%

return rate — above 5% kills the launch gate

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,995.31

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$71K

$71K/yr · 66K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, 5x7 picture frame bulk is a $71K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 58/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

5x7 picture frame bulk market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $106K–$133K; units × avg price
Conversion rate: 4.0%
Avg BSR: #751
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 3.9%
Avg brand age: 37 months
Avg seller age: 221 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

40 falling

Sellers

Top-5 brand share

43%

Top 20: 86%

Top-5 click share

32%

Top 20: 71%

Open market

50%

HappyHapi15%
HORLIMER8%
YOUKE OLA7%
FIXSMITH7%
PETAFLOP7%
WHEATHUSK6%

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — +35.7% search growth over the last 90 days.

Peak months: May, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top 5x7 picture frame bulk search terms

5x7 picture frame bulk24K/yr +48.8%4.5% conv.
bulk 5x7 picture frames12K/yr +22.9%4.5% conv.
bulk picture frames 5x710K/yr +8.5%3.0% conv.
5x7 bulk picture frame6K/yr +33.0%3.8% conv.
picture frames 5x7 bulk5K/yr +83.2%4.1% conv.
bulk frames 5x75K/yr +26.1%3.4% conv.
5x7 frame bulk4K/yr +43.4%3.3% conv.

All search terms

Top 5x7 picture frame bulk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HappyHapi 5x7 Picture Frames Set of 18 Wall or Tabletop Display Black

HappyHapi$27.204.6★2,886 rev

HORLIMER 5x7 Picture Frame Set of 12 Black Picture Frames Display 5 by 7 Photo for Wall or Tabletop

HORLIMER$15.664.5★1,830 rev

WHEATHUSK Set of 48 Picture Frames 5x7 Bulk Black Photo Frame 5 x 7 Gallery Wall Collage Photo Frames Simple Wooden Multi Picture Frames for Wall or Tabletop Display Photos Paintings Artwork

WHEATHUSK$45.744.8★35 rev

FIXSMITH 5x7 Picture Frame Set of 10 Photo Frame Bulk with HD Plexiglass Display Pictures 4x6 with Mat or 5x7 Without Mat Multi Picture Frames Collage for Tabletop or Wall Display Black

FIXSMITH$17.714.4★7,221 rev

HappyHapi 5x7 Picture Frames Set of 10 Wall or Tabletop Display White

HappyHapi$18.814.7★4,319 rev

Newest

by launch date

Vittanly 5x7 Picture Frames Set of 12 for Wall or Tabletop Display Black

Vittanly$22.8683 rev

5mo ago

Wtrgas 5x7 Gold Picture Frames Set of 16 for Wall or Tabletop

Wtrgas$24.4470 rev

10mo ago

Giftgarden 5x7 Picture Frame Set of 18 Lightweight 5 by 7 Frames Bulk for Gallery Wall Photo Hanging and Tabletop Display Black

Giftgarden$24.151,003 rev

11mo ago

Fixwal 5x7 Picture Frame Set of 12 with Shatter Resistant Plexiglass Classic Thin Border Black Photo Frames for Home Office Decor Wall Display

Fixwal$18.28347 rev

1y ago

HORLIMER 5x7 Picture Frame Set of 12 Black Picture Frames Display 5 by 7 Photo for Wall or Tabletop

HORLIMER$15.661,830 rev

1y ago

What buyers say about 5x7 picture frame bulk

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality30%

“Great frames”

Quality-Overall18%

“Excellent product”

Value For Money13%

“Great deal”

Ease Of Use6%

“Easy to use”

Advertised Vs Actual Product5%

“Perfect for what I needed”

Size-Overall3%

“A perfect fit”

Design-Overall3%

“Well built”

Weight Light2%

“The frames are lightweight yet sturdy”

Strength2%

“sturdy enough”

Image/Picture Clarity2%

“amazingly clear when you get the pictures in”

What buyers complain about

Frame Quality21%

“Horrible frames”

Quality-Overall20%

“Cheaply made”

Material Quality8%

“Shoddy Material Does Not Create Bargains”

Size-Overall6%

“the overall size were all different”

Strength5%

“Flimsy”

Durability4%

“Held it for one second just to break apart”

Ease Of Use4%

“not easy”

Value For Money4%

“They look more expensive than they are”

Thickness3%

“and never have seen such thin, flimsy and crappy material”

Advertised Vs Actual Product3%

“Misleading pictures”

Top return reasons

Frame Quality38%

Size-Overall23%

Quality-Overall8%

Advertised Vs Actual Product6%

Value For Money5%

Material Quality5%

Color3%