5x7 matted picture frame
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$21.59avg listing price — sweet spot $15–$100
Price range
Great$5.10–$55.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Good+25.4%90-day search growth — must beat 0% to launch
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$111K$111K/yr · 122K searches
Review moat
Bad4,308.41avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 5x7 matted picture frame is a $111K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 59/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
5x7 matted picture frame market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $173K–$216K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #528
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 2.5%
- Avg brand age
- 36 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
54 falling
Sellers
62
Top-5 brand share
39%
Top 20: 75%
Top-5 click share
23%
Top 20: 55%
Open market
57%
- upsimples14%
- HappyHapi9%
- FIXSMITH6%
- HORLIMER6%
- Giftgarden4%
- YOUKE OLA4%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +25.4% search growth over the last 90 days.Peak months: May, Dec · busiest ÷ quietest = 2.6×
Top 5x7 matted picture frame search terms
- 5x7 matted picture frame47K/yr
- 5x7 picture frame bulk24K/yr
- 5x7 frames bulk24K/yr
- 5x7 picture frames bulk11K/yr
- bulk picture frames 5x710K/yr
- 5x7 picture frame set of 46K/yr
Top 5x7 matted picture frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
upsimples 8x10 Picture Frame Display Pictures 5x7 with Mat or 8x10 Without Mat Wall Hanging Photo Frame Black 1 Pack
upsimples$5.814.5★41,299 rev
HORLIMER 5x7 Picture Frame Set of 12 Black Picture Frames Display 5 by 7 Photo for Wall or Tabletop
HORLIMER$15.664.5★1,830 rev
upsimples 5x7 Picture Frame Photo Collage Wall Decor Set of 10 Black
upsimples$22.264.6★25,322 rev
HappyHapi 5x7 Picture Frames Set of 10 Wall or Tabletop Display White
HappyHapi$18.814.7★4,319 rev
FIXSMITH 5x7 Picture Frame Set of 10 Photo Frame Bulk with HD Plexiglass Display Pictures 4x6 with Mat or 5x7 Without Mat Multi Picture Frames Collage for Tabletop or Wall Display Black
FIXSMITH$17.714.4★7,221 rev
Newest
by launch date
Vittanly 5x7 Picture Frames Set of 12 for Wall or Tabletop Display Black
Vittanly$22.8683 rev
HORLIMER 5x7 Picture Frame Set of 12 Black Picture Frames Display 5 by 7 Photo for Wall or Tabletop
HORLIMER$15.661,830 rev
SESEAT 5x7 Pictrue Frame Set of 10 Wall and Tabletop Display Mix Multi Color
SESEAT$17.42947 rev
wallwisy 8x10 Picture Frame Solid Oak Wood 8x10 Photo Frame with Mat to 5x7 10x8 Picture Frames for Wall and Tabletop Display Natural Oak 8 x 10 Frame Set of 1
wallwisy$10.05991 rev
Isaac Jacobs 7x9 (Matted 5x7) Green Metal Rope Border Picture Frame Horizontal & Vertical for Tabletop and Wall Display Home Decor Metal Frame (7x9 (Matted 5x7) Green)
Isaac Jacobs$19.67115 rev
Trending
90-day click momentumVittanly 5x7 Picture Frames Set of 12 for Wall or Tabletop Display Black
Vittanly$22.864.6★
EYMPEU 5x7 Picture Frames with Mat Black Wood Set of 15 Display 5 by 7 Photos with Mat or 6x8 Photos without Mat Multi Matted Frames Bulk for Wall Table Top
EYMPEU$25.964.5★
Golden State Art 8x10 Ornate Picture Frame Holds 5x7 Photo Green Gold
Golden State Art$17.124.7★
wallwisy 8x10 Picture Frame Solid Oak Wood 8x10 Photo Frame with Mat to 5x7 10x8 Picture Frames for Wall and Tabletop Display Natural Oak 8 x 10 Frame Set of 1
wallwisy$10.054.6★
PETAFLOP Picture Frames 5x7 Bulk Set of 18 Wooden Brown Photo Frames Fits 5 by 7 for Wall or Tabletop Display
PETAFLOP$29.814.7★
What buyers say about 5x7 matted picture frame
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful Frame”
“The quality is consistent across every box”
“Good Value for Money”
“As described”
“Easy to use”
“The fit is perfect as described”
“Beautiful colors”
“Very sturdy”
“The frames are lightweight yet sturdy”
“Very nice decor”
What buyers complain about
“Bad quality”
“Broken frame”
“All cheap materials”
“not worth the price really”
“Not as described”
“Doesnt fit”
“Flimsy”
“This isnt wood”
“Broke easily”
“Not nearly thick enough”
Top return reasons
Common questions
- Is 5x7 matted picture frame profitable to sell on Amazon United States?
- The niche generates $111K/yr across 100 tracked products. 6 of 12 products launched in the last 360 days are still selling. 90-day search growth is +25.4%. Flapen's verdict: Worth a look (59/100).
- How competitive is the 5x7 matted picture frame niche?
- 54 brands and 62 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in 5x7 matted picture frame?
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Material Quality. The return rate is 2.9%.
- When does demand for 5x7 matted picture frame peak?
- Demand peaks in May–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the 5x7 matted picture frame niche?
- Listings span $5.10–$55.76; the average listing price is $21.59 (sweet spot $15–$100). The average incumbent carries 4,308 reviews — the moat a new listing must climb.