5x7 Matted Picture Frame
MaybeThe top 5 brands take only 39% of clicks. But the average product has 4,308 reviews to catch up to, so 5x7 Matted Picture Frame is a Maybe.
- Flapen Score
- 59 / 100Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 4959
- Market size
- $111K/yr122K searches / yr
- 90-day growth
- +25.4%search demand this quarter
- Competition
- 23%top-5 click share · 54 brands · 62 sellers
Flapen Score
5x7 Matted Picture Frame against its category
The dotted line is the Home & Kitchen average. Past it, 5x7 Matted Picture Frame is stronger. Inside it, weaker.
Market
The 5x7 Matted Picture Frame market on Amazon at a glance
Shoppers on Amazon United States searched for 5x7 Matted Picture Frame 122K times last year and spent an estimated $111K. The top 5 brands take 39% of clicks. Demand peaks in May–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.
- Searches, last 12 months
- 122K
- Growth, 90 days vs prior 90
- +25.4%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $111Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- 5x7 matted picture frame47K searches a year
02 · Price
A sale here is worth $21.59.
Listings sell for $21.59 on average, from $5.10 to $55.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $21.59 that is $0 to $2K a year per listing.
- Average price
- $21.59inside the $15 to $100 sweet spot
- Price range
- $5.10–$55.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #528 within Picture Frames. It carries 4,308 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 2.5%
- Average rank
- #528in Picture Frames
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 4,308per listing
- Listings tracked
- 100
04 · Newcomers
6 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top 5x7 Matted Picture Frame products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
upsimples 8x10 Picture Frame Display Pictures 5x7 with Mat or 8x10 Without Mat Wall Hanging Photo Frame Black 1 Pack
- Price
- $5.81
- Rating
- 4.5/5
- Reviews
- 41,299
- Age
- 4y ago

HORLIMER 5x7 Picture Frame Set of 12 Black Picture Frames Display 5 by 7 Photo for Wall or Tabletop
- Price
- $15.66
- Rating
- 4.5/5
- Reviews
- 1,830
- Age
- 1y ago

upsimples 5x7 Picture Frame Photo Collage Wall Decor Set of 10 Black
- Price
- $22.26
- Rating
- 4.6/5
- Reviews
- 25,322
- Age
- 6y ago

HappyHapi 5x7 Picture Frames Set of 10 Wall or Tabletop Display White
- Price
- $18.81
- Rating
- 4.7/5
- Reviews
- 4,319
- Age
- 2y ago

FIXSMITH 5x7 Picture Frame Set of 10 Photo Frame Bulk with HD Plexiglass Display Pictures 4x6 with Mat or 5x7 Without Mat Multi Picture Frames Collage for Tabletop or Wall Display Black
- Price
- $17.71
- Rating
- 4.4/5
- Reviews
- 7,221
- Age
- 2y ago
Trending
estimated 90-day click momentum
Vittanly 5x7 Picture Frames Set of 12 for Wall or Tabletop Display Black
- Price
- $22.86
- Rating
- 4.6/5
- Reviews
- 83
- Age
- 5mo ago

EYMPEU 5x7 Picture Frames with Mat Black Wood Set of 15 Display 5 by 7 Photos with Mat or 6x8 Photos without Mat Multi Matted Frames Bulk for Wall Table Top
- Price
- $25.96
- Rating
- 4.5/5
- Reviews
- 1,124
- Age
- 3y ago

Golden State Art 8x10 Ornate Picture Frame Holds 5x7 Photo Green Gold
- Price
- $17.12
- Rating
- 4.7/5
- Reviews
- 590
- Age
- 2y ago

wallwisy 8x10 Picture Frame Solid Oak Wood 8x10 Photo Frame with Mat to 5x7 10x8 Picture Frames for Wall and Tabletop Display Natural Oak 8 x 10 Frame Set of 1
- Price
- $10.05
- Rating
- 4.6/5
- Reviews
- 991
- Age
- 1y ago

PETAFLOP Picture Frames 5x7 Bulk Set of 18 Wooden Brown Photo Frames Fits 5 by 7 for Wall or Tabletop Display
- Price
- $29.81
- Rating
- 4.7/5
- Reviews
- 641
- Age
- 2y ago
Newest
by launch date
Vittanly 5x7 Picture Frames Set of 12 for Wall or Tabletop Display Black
- Price
- $22.86
- Rating
- 4.6/5
- Reviews
- 83
- Age
- 5mo ago

HORLIMER 5x7 Picture Frame Set of 12 Black Picture Frames Display 5 by 7 Photo for Wall or Tabletop
- Price
- $15.66
- Rating
- 4.5/5
- Reviews
- 1,830
- Age
- 1y ago

SESEAT 5x7 Pictrue Frame Set of 10 Wall and Tabletop Display Mix Multi Color
- Price
- $17.42
- Rating
- 4.6/5
- Reviews
- 947
- Age
- 1y ago

wallwisy 8x10 Picture Frame Solid Oak Wood 8x10 Photo Frame with Mat to 5x7 10x8 Picture Frames for Wall and Tabletop Display Natural Oak 8 x 10 Frame Set of 1
- Price
- $10.05
- Rating
- 4.6/5
- Reviews
- 991
- Age
- 1y ago

Isaac Jacobs 7x9 (Matted 5x7) Green Metal Rope Border Picture Frame Horizontal & Vertical for Tabletop and Wall Display Home Decor Metal Frame (7x9 (Matted 5x7) Green)
- Price
- $19.67
- Rating
- 4.8/5
- Reviews
- 115
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.
Brands
54 falling
Sellers
62
Est. top-5 brand share
39%
Top 20: 75%
Est. top-5 click share
23%
Top 20: 55%
Open market
57%
- upsimples14%
- HappyHapi9%
- FIXSMITH6%
- HORLIMER6%
- Giftgarden4%
- YOUKE OLA4%
Demand
5x7 Matted Picture Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Dec · busiest ÷ quietest = 2.6×
Search terms
Top 5x7 Matted Picture Frame search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 5x7 matted picture frame47K/yr
- 5x7 picture frame bulk24K/yr
- 5x7 frames bulk24K/yr
- 5x7 picture frames bulk11K/yr
- bulk picture frames 5x710K/yr
- 5x7 picture frame set of 46K/yr
Reviews and returns
What reviews say buyers love and hate about 5x7 Matted Picture Frame
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 5x7 Matted Picture Frame questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









