How competitive is the 5x7 Matted Picture Frame niche on Amazon United States?

54 brands and 62 sellers compete in 5x7 Matted Picture Frame on Amazon United States. The top 5 5x7 Matted Picture Frame products take 23% of clicks and its top 5 brands hold 39% of demand.

What do buyers complain about in 5x7 Matted Picture Frame?

5x7 Matted Picture Frame buyers on Amazon United States complain most about Quality-Overall, Frame Quality, Material Quality, the themes mined from the niche's reviews. Its return rate is 2.9%.

What does it cost to enter the 5x7 Matted Picture Frame niche?

5x7 Matted Picture Frame sells for $21.59 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $5.10–$55.76. The average incumbent carries 4,308 reviews — the moat a new listing must climb.

5x7 Matted Picture Frame

5x7 Matted Picture Frame shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49

This niche Category average · 11,240 niches

Is 5x7 Matted Picture Frame profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 5x7 Matted Picture Frame is a $111K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 59/100.

5x7 Matted Picture Frame: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +25.4% over the last 90 days and 4.2% of searches end in a purchase.

$111K

revenue / yr

Units sold / yr10K

Search volume / yr+25.4%122K

Conversion rate4.2%

Avg price$21.59

Who owns the niche?

The top 5 brands hold 39% of demand, so 61% of the market is open.

61%

open market share

Brands · sellers54 · 62

Top-5 product click share23%

Open market61%

Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 100 products

Top 5x7 Matted Picture Frame products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

upsimples 8x10 Picture Frame Display Pictures 5x7 with Mat or 8x10 Without Mat Wall Hanging Photo Frame Black 1 Pack

Price: $5.81
Rating: 4.5/5
Reviews: 41,299
Age: 4y ago

HORLIMER 5x7 Picture Frame Set of 12 Black Picture Frames Display 5 by 7 Photo for Wall or Tabletop

Price: $15.66
Rating: 4.5/5
Reviews: 1,830
Age: 1y ago

upsimples 5x7 Picture Frame Photo Collage Wall Decor Set of 10 Black

Price: $22.26
Rating: 4.6/5
Reviews: 25,322
Age: 6y ago

HappyHapi 5x7 Picture Frames Set of 10 Wall or Tabletop Display White

Price: $18.81
Rating: 4.7/5
Reviews: 4,319
Age: 2y ago

FIXSMITH 5x7 Picture Frame Set of 10 Photo Frame Bulk with HD Plexiglass Display Pictures 4x6 with Mat or 5x7 Without Mat Multi Picture Frames Collage for Tabletop or Wall Display Black

Price: $17.71
Rating: 4.4/5
Reviews: 7,221
Age: 2y ago

Newest

by launch date

Vittanly 5x7 Picture Frames Set of 12 for Wall or Tabletop Display Black

Price: $22.86
Rating: 4.6/5
Reviews: 83
Age: 5mo ago

HORLIMER 5x7 Picture Frame Set of 12 Black Picture Frames Display 5 by 7 Photo for Wall or Tabletop

Price: $15.66
Rating: 4.5/5
Reviews: 1,830
Age: 1y ago

SESEAT 5x7 Pictrue Frame Set of 10 Wall and Tabletop Display Mix Multi Color

Price: $17.42
Rating: 4.6/5
Reviews: 947
Age: 1y ago

wallwisy 8x10 Picture Frame Solid Oak Wood 8x10 Photo Frame with Mat to 5x7 10x8 Picture Frames for Wall and Tabletop Display Natural Oak 8 x 10 Frame Set of 1

Price: $10.05
Rating: 4.6/5
Reviews: 991
Age: 1y ago

Isaac Jacobs 7x9 (Matted 5x7) Green Metal Rope Border Picture Frame Horizontal & Vertical for Tabletop and Wall Display Home Decor Metal Frame (7x9 (Matted 5x7) Green)

Price: $19.67
Rating: 4.8/5
Reviews: 115
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

54 falling

Sellers

Top-5 brand share

39%

Top 20: 75%

Top-5 click share

23%

Top 20: 55%

Open market

57%

upsimples14%
HappyHapi9%
FIXSMITH6%
HORLIMER6%
Giftgarden4%
YOUKE OLA4%

5x7 Matted Picture Frame demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume122KCVR4.2%Products100Brands54Top 5 Brands39%OOS Rate2.5%Rating4.6★Reviews4,308Avg BSR#528

Peak months: May, Dec · busiest ÷ quietest = 2.6×

Top 5x7 Matted Picture Frame search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

5x7 matted picture frame47K/yr +4.5%4.1% conv.
5x7 picture frame bulk24K/yr +48.8%4.5% conv.
5x7 frames bulk24K/yr +45.4%4.3% conv.
5x7 picture frames bulk11K/yr +40.3%4.1% conv.
bulk picture frames 5x710K/yr +8.5%3.0% conv.
5x7 picture frame set of 46K/yr +27.2%4.1% conv.

What reviews say buyers love and hate about 5x7 Matted Picture Frame

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Frame Quality32%

“Beautiful Frame”

Quality-Overall16%

“The quality is consistent across every box”

Value For Money14%

“Good Value for Money”

Advertised Vs Actual Product7%

“As described”

Ease Of Use4%

“Easy to use”

What buyers complain about

78% of reviews

Quality-Overall19%

“Bad quality”

Frame Quality19%

“Broken frame”

Material Quality11%

“All cheap materials”

Value For Money6%

“not worth the price really”

Advertised Vs Actual Product5%

“Not as described”

5x7 Matted Picture Frame return rate & reasons

Why buyers send it back, as a share of all return requests.

2.9%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality

45%

2Size-Overall

25%

3Quality-Overall

4Advertised Vs Actual Product

5Material Quality

Common 5x7 Matted Picture Frame questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 5x7 Matted Picture Frame 59/100 on Amazon United States — Worth a look. The niche generates $111K/yr across 100 tracked products. 6 of 12 products launched in the last 360 days are still selling. Search demand moved +25.4% over the last 90 days.