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5x7 Matted Picture Frame

Maybe

The top 5 brands take only 39% of clicks. But the average product has 4,308 reviews to catch up to, so 5x7 Matted Picture Frame is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$111K/yr122K searches / yr
90-day growth
+25.4%search demand this quarter
Competition
23%top-5 click share · 54 brands · 62 sellers

Flapen Score

5x7 Matted Picture Frame against its category

The dotted line is the Home & Kitchen average. Past it, 5x7 Matted Picture Frame is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 5x7 Matted Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 5x7 Matted Picture Frame 122K times last year and spent an estimated $111K. The top 5 brands take 39% of clicks. Demand peaks in May–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
+25.4%
Conversion, latest week
4.2%
Market size, estimated
$111Ka year
Peak month
December2.6× the quietest month
Top search term
5x7 matted picture frame47K searches a year

02 · Price

A sale here is worth $21.59.

Listings sell for $21.59 on average, from $5.10 to $55.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $21.59 that is $0 to $2K a year per listing.

Average price
$21.59inside the $15 to $100 sweet spot
Price range
$5.10–$55.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #528 within Picture Frames. It carries 4,308 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#528in Picture Frames
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
4,308per listing
Listings tracked
100

04 · Newcomers

6 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
6Amazon's first-year sales bar
Average brand age
36 months

Products

Top 5x7 Matted Picture Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

54 falling

Sellers

62

Top-5 brand share

39%

Top 20: 75%

Top-5 click share

23%

Top 20: 55%

Open market

57%

  • Brand 114%
  • Brand 29%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

5x7 Matted Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 2.6×

Search terms

Top 5x7 Matted Picture Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 5x7 matted picture frame47K/yr
  • 5x7 picture frame bulk24K/yr
  • 5x7 frames bulk24K/yr
  • 5x7 picture frames bulk11K/yr
  • bulk picture frames 5x710K/yr
  • 5x7 picture frame set of 46K/yr

Reviews and returns

What reviews say buyers love and hate about 5x7 Matted Picture Frame

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Frame Quality”
19%of negative reviews mention “Quality-Overall”
2.9%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 5x7 Matted Picture Frame questions

Answered from the same tracked data.