How competitive is the 5x7 Frames Bulk niche on Amazon United States?

41 brands and 47 sellers compete in 5x7 Frames Bulk on Amazon United States. The top 5 5x7 Frames Bulk products take 32% of clicks and its top 5 brands hold 43% of demand.

What do buyers complain about in 5x7 Frames Bulk?

5x7 Frames Bulk buyers on Amazon United States complain most about Frame Quality, Quality-Overall, Material Quality, the themes mined from the niche's reviews. Its return rate is 2.7%.

What does it cost to enter the 5x7 Frames Bulk niche?

5x7 Frames Bulk sells for $25.62 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $8.50–$55.76. The average incumbent carries 1,860 reviews — the moat a new listing must climb.

5x7 Frames Bulk

5x7 Frames Bulk shows a sweet-spot price point ($25.62 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 49

This niche Category average · 11,240 niches

Is 5x7 Frames Bulk profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 5x7 Frames Bulk is a $60K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in May–Oct–Nov–Dec. Verdict: Worth a look — 57/100.

5x7 Frames Bulk: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +30.2% over the last 90 days and 4.2% of searches end in a purchase.

$60K

revenue / yr

Units sold / yr4K

Search volume / yr+30.2%56K

Conversion rate4.2%

Avg price$25.62

Who owns the niche?

The top 5 brands hold 43% of demand, so 57% of the market is open.

57%

open market share

Brands · sellers41 · 47

Top-5 product click share32%

Open market57%

Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 66 products

Top 5x7 Frames Bulk products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

HappyHapi 5x7 Picture Frames Set of 18 Wall or Tabletop Display Black

Price: $27.20
Rating: 4.6/5
Reviews: 2,886
Age: 2y ago

HORLIMER 5x7 Picture Frame Set of 12 Black Picture Frames Display 5 by 7 Photo for Wall or Tabletop

Price: $15.66
Rating: 4.5/5
Reviews: 1,830
Age: 1y ago

HappyHapi 5x7 Picture Frames Set of 10 Wall or Tabletop Display White

Price: $18.81
Rating: 4.7/5
Reviews: 4,319
Age: 2y ago

WHEATHUSK Set of 48 Picture Frames 5x7 Bulk Black Photo Frame 5 x 7 Gallery Wall Collage Photo Frames Simple Wooden Multi Picture Frames for Wall or Tabletop Display Photos Paintings Artwork

Price: $45.74
Rating: 4.8/5
Reviews: 35
Age: 2y ago

FIXSMITH 5x7 Picture Frame Set of 10 Photo Frame Bulk with HD Plexiglass Display Pictures 4x6 with Mat or 5x7 Without Mat Multi Picture Frames Collage for Tabletop or Wall Display Black

Price: $17.71
Rating: 4.4/5
Reviews: 7,221
Age: 2y ago

Newest

by launch date

Vittanly 5x7 Picture Frames Set of 12 for Wall or Tabletop Display Black

Price: $22.86
Rating: 4.6/5
Reviews: 83
Age: 5mo ago

Wtrgas 5x7 Gold Picture Frames Set of 16 for Wall or Tabletop

Price: $24.44
Rating: 4.4/5
Reviews: 70
Age: 10mo ago

Fixwal 5x7 Picture Frame Set of 12 with Shatter Resistant Plexiglass Classic Thin Border Black Photo Frames for Home Office Decor Wall Display

Price: $18.28
Rating: 4.4/5
Reviews: 347
Age: 1y ago

Acrylic Sign Holder 5x7 25 Pack Clear Double Sided Table Menu Vertical Display Plastic Flyer Display Stand Paper photo Plastic Sign Frame Suitable for Restaurants Office Store Hotels Show Fair

Price: $37.02
Rating: 4.6/5
Reviews: 202
Age: 1y ago

HORLIMER 5x7 Picture Frame Set of 12 Black Picture Frames Display 5 by 7 Photo for Wall or Tabletop

Price: $15.66
Rating: 4.5/5
Reviews: 1,830
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 rising

Sellers

Top-5 brand share

43%

Top 20: 85%

Top-5 click share

32%

Top 20: 70%

Open market

51%

HappyHapi15%
HORLIMER8%
PETAFLOP8%
YOUKE OLA6%
FIXSMITH6%
WHEATHUSK6%

5x7 Frames Bulk demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume56KCVR4.2%Products66Brands41Top 5 Brands43%OOS Rate3.9%Rating4.6★Reviews1,860Avg BSR#767

Peak months: May, Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Top 5x7 Frames Bulk search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bulk 5x7 picture frames12K/yr +22.9%4.5% conv.
5x7 picture frames bulk11K/yr +40.3%4.2% conv.
bulk picture frames 5x710K/yr +8.5%3.1% conv.
5x7 bulk picture frame6K/yr +33.0%3.8% conv.
picture frames 5x7 bulk5K/yr +83.2%4.2% conv.
bulk frames 5x75K/yr +26.1%3.5% conv.
5x7 frame bulk4K/yr +43.4%3.3% conv.
5 x 7 frames bulk3K/yr +16.7%3.9% conv.

What reviews say buyers love and hate about 5x7 Frames Bulk

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Frame Quality28%

“Fantastic Frames”

Quality-Overall19%

“Nice Product No Complaints”

Value For Money13%

“Good Value for Money”

Ease Of Use5%

“Easy to use”

Advertised Vs Actual Product5%

“Exactly as described”

What buyers complain about

74% of reviews

Frame Quality18%

“Horrible frames”

Quality-Overall17%

“Bad quality”

Material Quality8%

“Shoddy Material Does Not Create Bargains”

Size-Overall7%

“the overall size were all different”

Thickness5%

“They aren't super thick”

5x7 Frames Bulk return rate & reasons

Why buyers send it back, as a share of all return requests.

2.7%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality

37%

2Size-Overall

22%

3Quality-Overall

4Advertised Vs Actual Product

5Value For Money

Common 5x7 Frames Bulk questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 5x7 Frames Bulk 57/100 on Amazon United States — Worth a look. The niche generates $60K/yr across 66 tracked products. 5 of 8 products launched in the last 360 days are still selling. Search demand moved +30.2% over the last 90 days.