5x7 double picture frame
Worth a lookShows a fragmented shelf (top 5 take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Great60%top-5 brand share — no brand owns this niche
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Good+37.2%90-day search growth — must beat 0% to launch
Price range
Good$6.31–$26.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.75avg listing price — sweet spot $15–$100
Market size
Good$373K$373K/yr · 505K searches
Review moat
Okay1,610.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, 5x7 double picture frame is a $373K/yr Amazon United States market (505K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 59/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
5x7 double picture frame market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- $383K–$510K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #553
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 1.8%
- Avg brand age
- 44 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
30
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
40%
Top 20: 77%
Open market
34%
- FOREV29%
- Americanflat11%
- AEVETE8%
- Lawrence Frames6%
- JCJMY6%
- DUENPY6%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +37.2% search growth over the last 90 days.Peak months: May, Dec · busiest ÷ quietest = 3.2×
Top 5x7 double picture frame search terms
- double picture frame64K/yr
- 5x7 double picture frame61K/yr
- 4x6 double picture frame45K/yr
- double frame34K/yr
- double 5x7 picture frame39K/yr
- double picture frames 4x631K/yr
- double 4x6 picture frame25K/yr
- double picture frames 5x728K/yr
- double photo frame17K/yr
- double 5x7 picture frame vertical18K/yr
Top 5x7 double picture frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FOREV 4x6 Double Picture Frame Black Wooden Hinged Photo Frame
FOREV$7.464.6★2,856 rev
FOREV 5x7 Double Picture Frame Black Wooden Hinged Photo Frame
FOREV$8.574.6★2,856 rev
DUENPY 8.5x11 Double 5x7 Picture Frame Double Picture Frame Displays Two 5x7 inch Photos Available Horizontal Wall Mounting Display and Vertical Black
DUENPY$8.454.5★2,350 rev
AEVETE 5x7 Picture Frames Double Hinged Wood Folding Photo Frames Vertical with Plexiglass Front Black
AEVETE$8.204.6★2,067 rev
Vittanly 5x7 Double Picture Frame Hinged 2 Photo Frames Black
Vittanly$7.984.6★82 rev
Newest
by launch dateVittanly 5x7 Double Picture Frame Hinged 2 Photo Frames Black
Vittanly$7.9882 rev
YHIOOWLI 5x7 Picture Frame Hinged Double Picture Frames Fold Wood Photo Frame for Tabletop or Desktop Display Vertically Black
YHIOOWLI$6.92180 rev
YHIOOWLI 4x6 Picture Frame Hinged Double Picture Frames Fold Wood Photo Frame for Tabletop or Desktop Display Vertically Black
YHIOOWLI$6.31180 rev
JCJMY 8.5x11 Double 5x7 Collage Picture Frame with Mat Display 2 5x7 Photos or 8.5x11 Picture Lightweight Two Opening 5 x 7 Photo Frame Collage for Wall Hanging or Tabletop Black
JCJMY$7.05128 rev
FineLiMoLa 5x7Double Frames Gold Rope Design Metal Photo Frame with black Velvet Backing and Real Glass Front 5x7 Hinged Double Picture Frame for Tabletop and Shelf Display
FineLiMoLa$21.85169 rev
Trending
90-day click momentumVittanly 5x7 Double Picture Frame Hinged 2 Photo Frames Black
Vittanly$7.984.6★
FOREV 5x7 Double Picture Frame White Wooden Hinged Photo Frame
FOREV$8.924.6★
YHIOOWLI 4x6 Picture Frame Hinged Double Picture Frames Fold Wood Photo Frame for Tabletop or Desktop Display Vertically Black
YHIOOWLI$6.314.4★
YHIOOWLI 5x7 Picture Frame Hinged Double Picture Frames Fold Wood Photo Frame for Tabletop or Desktop Display Vertically Black
YHIOOWLI$6.924.4★
FineLiMoLa 5x7Double Frames Gold Rope Design Metal Photo Frame with black Velvet Backing and Real Glass Front 5x7 Hinged Double Picture Frame for Tabletop and Shelf Display
FineLiMoLa$21.854.7★
What buyers say about 5x7 double picture frame
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful frame”
“It looks well made”
“affordable”
“Just the right size”
“As advertized”
“Looks Nice and Easy to Change Photos”
“Christmas Gift”
“Love it easy to use”
“Very sturdy”
“Great price and simple yet nice design”
What buyers complain about
“Frame is cheaply made and quite flimsy”
“Horrible quality”
“Has thin plastic instead of glass”
“Super thin”
“Frame is cheaply made and quite flimsy”
“The cellophane over the plexiglass was a little hard to start peeling off”
“came very scratched”
“Not what I expected”
“Darker in person”
“Not even good enough for a throw away gag gift”
Top return reasons
Common questions
- Is 5x7 double picture frame profitable to sell on Amazon United States?
- The niche generates $373K/yr across 42 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +37.2%. Flapen's verdict: Worth a look (59/100).
- How competitive is the 5x7 double picture frame niche?
- 20 brands and 30 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in 5x7 double picture frame?
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 2.5%.
- When does demand for 5x7 double picture frame peak?
- Demand peaks in May–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the 5x7 double picture frame niche?
- Listings span $6.31–$26.89; the average listing price is $12.75 (sweet spot $15–$100). The average incumbent carries 1,610 reviews — the moat a new listing must climb.