How competitive is the 5x7 Double Picture Frame niche on Amazon United States?

20 brands and 30 sellers compete in 5x7 Double Picture Frame on Amazon United States. The top 5 5x7 Double Picture Frame products take 40% of clicks and its top 5 brands hold 60% of demand.

What do buyers complain about in 5x7 Double Picture Frame?

5x7 Double Picture Frame buyers on Amazon United States complain most about Frame Quality, Quality-Overall, Material Quality, the themes mined from the niche's reviews. Its return rate is 2.5%.

What does it cost to enter the 5x7 Double Picture Frame niche?

5x7 Double Picture Frame sells for $12.75 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $6.31–$26.89. The average incumbent carries 1,610 reviews — the moat a new listing must climb.

5x7 Double Picture Frame

5x7 Double Picture Frame shows a fragmented shelf (top 5 take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49

This niche Category average · 11,240 niches

Is 5x7 Double Picture Frame profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 5x7 Double Picture Frame is a $373K/yr Amazon United States market (505K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 59/100.

5x7 Double Picture Frame: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +37.2% over the last 90 days and 5.8% of searches end in a purchase.

$373K

revenue / yr

Units sold / yr40K

Search volume / yr+37.2%505K

Conversion rate5.8%

Avg price$12.75

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers20 · 30

Top-5 product click share40%

Open market40%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 42 products

Top 5x7 Double Picture Frame products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

FOREV 4x6 Double Picture Frame Black Wooden Hinged Photo Frame

Price: $7.46
Rating: 4.6/5
Reviews: 2,856
Age: 5y ago

FOREV 5x7 Double Picture Frame Black Wooden Hinged Photo Frame

Price: $8.57
Rating: 4.6/5
Reviews: 2,856
Age: 5y ago

DUENPY 8.5x11 Double 5x7 Picture Frame Double Picture Frame Displays Two 5x7 inch Photos Available Horizontal Wall Mounting Display and Vertical Black

Price: $8.45
Rating: 4.5/5
Reviews: 2,350
Age: 2y ago

AEVETE 5x7 Picture Frames Double Hinged Wood Folding Photo Frames Vertical with Plexiglass Front Black

Price: $8.20
Rating: 4.6/5
Reviews: 2,067
Age: 5y ago

Vittanly 5x7 Double Picture Frame Hinged 2 Photo Frames Black

Price: $7.98
Rating: 4.6/5
Reviews: 82
Age: 6mo ago

Newest

by launch date

Vittanly 5x7 Double Picture Frame Hinged 2 Photo Frames Black

Price: $7.98
Rating: 4.6/5
Reviews: 82
Age: 6mo ago

YHIOOWLI 5x7 Picture Frame Hinged Double Picture Frames Fold Wood Photo Frame for Tabletop or Desktop Display Vertically Black

Price: $6.92
Rating: 4.4/5
Reviews: 180
Age: 1y ago

YHIOOWLI 4x6 Picture Frame Hinged Double Picture Frames Fold Wood Photo Frame for Tabletop or Desktop Display Vertically Black

Price: $6.31
Rating: 4.4/5
Reviews: 180
Age: 1y ago

JCJMY 8.5x11 Double 5x7 Collage Picture Frame with Mat Display 2 5x7 Photos or 8.5x11 Picture Lightweight Two Opening 5 x 7 Photo Frame Collage for Wall Hanging or Tabletop Black

Price: $7.05
Rating: 4.4/5
Reviews: 128
Age: 1y ago

FineLiMoLa 5x7Double Frames Gold Rope Design Metal Photo Frame with black Velvet Backing and Real Glass Front 5x7 Hinged Double Picture Frame for Tabletop and Shelf Display

Price: $21.85
Rating: 4.7/5
Reviews: 169
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

40%

Top 20: 77%

Open market

34%

FOREV29%
Americanflat11%
AEVETE8%
Lawrence Frames6%
JCJMY6%
DUENPY6%

5x7 Double Picture Frame demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume505KCVR5.8%Products42Brands20Top 5 Brands60%OOS Rate1.8%Rating4.6★Reviews1,610Avg BSR#553

Peak months: May, Dec · busiest ÷ quietest = 3.2×

Top 5x7 Double Picture Frame search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

double picture frame64K/yr +52.7%2.4% conv.
5x7 double picture frame61K/yr +45.4%6.1% conv.
4x6 double picture frame45K/yr +27.2%6.0% conv.
double frame34K/yr +64.1%2.2% conv.
double 5x7 picture frame39K/yr +27.5%5.5% conv.
double picture frames 4x631K/yr +21.9%3.9% conv.
double 4x6 picture frame25K/yr +40.1%5.8% conv.
double picture frames 5x728K/yr +26.2%3.8% conv.
double photo frame17K/yr +46.5%2.6% conv.
double 5x7 picture frame vertical18K/yr +25.7%4.7% conv.

What reviews say buyers love and hate about 5x7 Double Picture Frame

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Frame Quality36%

“Beautiful frame”

Quality-Overall11%

“It looks well made”

Value For Money8%

“affordable”

Size-Overall7%

“Just the right size”

Advertised Vs Actual Product7%

“As advertized”

What buyers complain about

73% of reviews

Frame Quality22%

“Frame is cheaply made and quite flimsy”

Quality-Overall16%

“Horrible quality”

Material Quality10%

“Has thin plastic instead of glass”

Thickness6%

“Super thin”

Strength5%

“Frame is cheaply made and quite flimsy”

5x7 Double Picture Frame return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality

52%

2Size-Overall

15%

3Quality-Overall

4Advertised Vs Actual Product

5Material Quality

Common 5x7 Double Picture Frame questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 5x7 Double Picture Frame 59/100 on Amazon United States — Worth a look. The niche generates $373K/yr across 42 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +37.2% over the last 90 days.