5x5 picture frames
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Market size
Good$350K$350K/yr · 457K searches
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$4.82–$22.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.60avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,057.39avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 5x5 picture frames is a $350K/yr Amazon United States market (457K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
5x5 picture frames market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- $318K–$424K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #386
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 6.1%
- Avg brand age
- 40 months
- Avg seller age
- 195 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
38
Top-5 brand share
46%
Top 20: 87%
Top-5 click share
32%
Top 20: 69%
Open market
50%
- upsimples19%
- Hongkee11%
- PLUSCHEN7%
- JCJMY5%
- Americanflat4%
- MIEVU4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Top 5x5 picture frames search terms
- 5x5 picture frame228K/yr
- 5x5 frame84K/yr
- 5 x 5 picture frame square37K/yr
- 5 x 5 frame13K/yr
- 5x5 frames10K/yr
- 5x5 frame with mat8K/yr
- 5x5 picture frames7K/yr
- 5.5 x 5.5 picture frame9K/yr
- 5x5 picture frame with mat8K/yr
- 5 by 5 frame4K/yr
Top 5x5 picture frames products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
upsimples 5x5 Picture Frame Display Pictures 4x4 with Mat or 5x5 Without Wall Hanging Photo Frames Black 1 Pack
upsimples$5.724.5★41,299 rev
PLUSCHEN 5x5 Blue Beige Square Picture Frame 5x5 Resin Photo Frame Wall and Desktop Display Picture Frame Plexiglass
PLUSCHEN$14.674.6★329 rev
JCJMY 5x5 Picture Frame Black for Wall Hanging or Tabletop Wall Mounting Horizontally or Vertically 5 x 5 Square Wall Gallery Poster Photo Frame with Shatter Resistant Plexiglass Black
JCJMY$5.374.6★2,138 rev
upsimples 5x5 Picture Frame Vintage Frames Decor 1Pack Gold
upsimples$8.234.3★472 rev
MIEVU 55 Gold Picture Frame - Picture Frames for Wall Hanging And Tabletop Display Vintage Photo Frame for Poster Vintage Frames Christmas Frames with Durable Plexiglass
MIEVU$6.834.2★840 rev
Newest
by launch date
Hongkee 5x5 Picture Frame Made of Solid Wood with Real Glass Display Pictures 4x4 with Mat or 5 x 5 without Mat - Wall and Tabletop (Natural 1 Pack)
Hongkee$7.14166 rev
Hongkee 5x5 Picture Frame Made of Solid Wood with Real Glass Display Pictures 4x4 with Mat or 5 x 5 without Mat - Wall and Tabletop (White 1 Pack)
Hongkee$7.19166 rev
Hongkee 5x5 Picture Frame Made of Solid Wood with Real Glass Display Pictures 4x4 with Mat or 5 x 5 without Mat - Wall and Tabletop (Black 1 Pack)
Hongkee$7.77166 rev
upsimples 5x5 Picture Frame Vintage Frames Decor 1Pack Gold
upsimples$8.23472 rev
FIXSMITH 5x5 Picture Frame Set of 4 5x5 Photo Frames with HD Plexiglass for Wall Hanging or Tabletop Display Black
FIXSMITH$8.507,221 rev
Trending
90-day click momentumMIEVU 55 Gold Picture Frame - Picture Frames for Wall Hanging And Tabletop Display Vintage Photo Frame for Poster Vintage Frames Christmas Frames with Durable Plexiglass
MIEVU$6.834.2★
Hongkee 5x5 Picture Frame Made of Solid Wood with Real Glass Display Pictures 4x4 with Mat or 5 x 5 without Mat - Wall and Tabletop (Black 1 Pack)
Hongkee$7.774.5★
Hongkee 5x5 Picture Frame Made of Solid Wood with Real Glass Display Pictures 4x4 with Mat or 5 x 5 without Mat - Wall and Tabletop (Natural 1 Pack)
Hongkee$7.144.5★
Hongkee 5x5 Picture Frame Made of Solid Wood with Real Glass Display Pictures 4x4 with Mat or 5 x 5 without Mat - Wall and Tabletop (White 1 Pack)
Hongkee$7.194.5★
FIXSMITH 5x5 Picture Frame Set of 4 5x5 Photo Frames with HD Plexiglass for Wall Hanging or Tabletop Display Black
FIXSMITH$8.504.4★
What buyers say about 5x5 picture frames
What buyers praise and complain about, mined from review topics.What buyers love
“well made frames”
“Excellent Product”
“Good for the Price”
“Just the right size”
“color depicted accurately”
“was exactly what I expected”
“It is surprisingly sturdy”
“Easy to use”
“The black trim is lightweight”
“Perfect magnetic frame”
What buyers complain about
“Not high quality”
“Very cheap frames and look cheap”
“Not as pictured or described”
“Flimsy”
“What is supposed to be the glass is cheap plastic too”
“This is a somewhat odd size”
“Nothing thicker”
“I am unable to use this”
“more expensive than the price suggests”
“Measurements inaccurate”
Top return reasons
Common questions
- Is 5x5 picture frames profitable to sell on Amazon United States?
- The niche generates $350K/yr across 49 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is +8.3%. Flapen's verdict: Worth a look (56/100).
- How competitive is the 5x5 picture frames niche?
- 32 brands and 38 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in 5x5 picture frames?
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Advertised Vs Actual Product. The return rate is 3.5%.
- When does demand for 5x5 picture frames peak?
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the 5x5 picture frames niche?
- Listings span $4.82–$22.87; the average listing price is $10.60 (sweet spot $15–$100). The average incumbent carries 3,057 reviews — the moat a new listing must climb.