5x5 baking dish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$28.12avg listing price — sweet spot $15–$100
Review moat
Great468.27avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.96–$40.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay$227K$227K/yr · 197K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-38.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 5x5 baking dish is a $227K/yr Amazon United States market (197K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
5x5 baking dish market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $112K–$141K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #108
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 21.1%
- Avg brand age
- 38 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Souper Cubes58%
- Yomvzake17%
- Gacoree15%
- MALACASA6%
- XIRYAER3%
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -38.6% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.5×
Top 5x5 baking dish search terms
- souper cubes baking dish77K/yr
- 5x5 baking dish26K/yr
- super cubes baking dish11K/yr
- 5 inch baking dish5K/yr
- souper cubes ceramic13K/yr
- souper cubes ceramic baking dish11K/yr
- 5 x 5 baking dish6K/yr
- 5 inch square baking dish4K/yr
- 5x5 baking dish with lid10K/yr
- souper cube baking dish5K/yr
Top 5x5 baking dish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Souper Cubes Ceramic Baking Dishes 2.0-5 x 5 Baking Dishes with Silicone Lids Individual Baking Dishes for Oven Microwave Oven and Air Fryer Safe USA Made Set of 2 - Kale
Souper Cubes$39.984.8★1,022 rev
Souper Cubes Ceramic Baking Dishes 2.0-5 x 5 Baking Dishes with Silicone Lids Individual Baking Dishes for Oven Microwave Oven and Air Fryer Safe USA Made Set of 2 - White
Souper Cubes$40.044.8★1,022 rev
Souper Cubes Ceramic Baking Dishes - 5 x 3 Individual Baking Dishes for Oven with Silicone Lids Oven Microwave and Air Fryer Safe Perfect for Reheating Single Serve Meals Set of 4 - Blueberry
Souper Cubes$39.554.8★1,022 rev
5x5 Small Baking Dish for Oven 28 Oz Individual Ceramic Casserole Dish with Handles Mini Baking Dish for Lasagna Brownies Desserts & Reheating Oven Microwave Dishwasher Safe Set of 2
Gacoree$25.664.8★24 rev
Small Casserole Dishes 2 Pack 5 Inch Glass Square Baking Dish Individual Portion Baking Pan for Oven Microwave Air Fryer Square Egg Clear Prep Bowls with Handle
Yomvzake$17.664.6★411 rev
Newest
by launch date
MALACASA Baking Dishes for Oven Small Ceramic Baking Dishes with Silicone Lids for Individual Portions 5.5 x 5.5 Square Casserole Dishes Set of 2 Oven Microwave and Air Fryer Safe White
MALACASA$27.3942 rev
4 Pack Small Baking Dish 5 Inch Individual Ceramic Casserole Dish with Handles 15 oz Square Mini Baking Dish for Oven Roasting Desserts Meal Prep Microwave & Dishwasher Safe
XIRYAER$20.879 rev
5x5 Small Baking Dish for Oven 28 Oz Individual Ceramic Casserole Dish with Handles Mini Baking Dish for Lasagna Brownies Desserts & Reheating Oven Microwave Dishwasher Safe Set of 2
Gacoree$25.6624 rev
Souper Cubes Ceramic Baking Dishes 2.0-5 x 5 Baking Dishes with Silicone Lids Individual Baking Dishes for Oven Microwave Oven and Air Fryer Safe USA Made Set of 2 - White
Souper Cubes$40.041,022 rev
Souper Cubes Ceramic Baking Dishes 2.0-5 x 5 Baking Dishes with Silicone Lids Individual Baking Dishes for Oven Microwave Oven and Air Fryer Safe USA Made Set of 2 - Blueberry
Souper Cubes$39.971,022 rev
Trending
90-day click momentumMALACASA Baking Dishes for Oven Small Ceramic Baking Dishes with Silicone Lids for Individual Portions 5.5 x 5.5 Square Casserole Dishes Set of 2 Oven Microwave and Air Fryer Safe White
MALACASA$27.394.7★
4 Pack Small Baking Dish 5 Inch Individual Ceramic Casserole Dish with Handles 15 oz Square Mini Baking Dish for Oven Roasting Desserts Meal Prep Microwave & Dishwasher Safe
XIRYAER$20.874.4★
5x5 Small Baking Dish for Oven 28 Oz Individual Ceramic Casserole Dish with Handles Mini Baking Dish for Lasagna Brownies Desserts & Reheating Oven Microwave Dishwasher Safe Set of 2
Gacoree$25.664.8★
Souper Cubes Ceramic Baking Dishes 2.0-5 x 5 Baking Dishes with Silicone Lids Individual Baking Dishes for Oven Microwave Oven and Air Fryer Safe USA Made Set of 2 - Blueberry
Souper Cubes$39.974.8★
Souper Cubes Ceramic Baking Dishes 2.0-5 x 5 Baking Dishes with Silicone Lids Individual Baking Dishes for Oven Microwave Oven and Air Fryer Safe USA Made Set of 2 - White
Souper Cubes$40.044.8★
What buyers say about 5x5 baking dish
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect compact size”
“Excellent quality”
“Cleanup is straightforward”
“Overall, these baking dishes are well made, versatile, and have become a regular part of our meal prep routine”
“Better than expected”
“Perfect for baking for one or two people”
“Good value for the money”
“Great for everyday use”
“Very durable”
“They do great in the dishwasher as well as with hand washing”
What buyers complain about
“This is not the right size for you”
“Like ramekins, these dishes have a thickened edge”
“The lids are not leak proof”
“Just wish they weren't so expensive”
“which are flimsy enough that they would likely melt”
“I feel I could drop and break them”
“I definitely can't microwave anything in them with the lids”
“Poor lid design”
“they're surprisingly difficult to put on compared to most food storage containers I've used”
“therefore not compatible with the system”
Top return reasons
Common questions
- Is 5x5 baking dish profitable to sell on Amazon United States?
- The niche generates $227K/yr across 15 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -38.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the 5x5 baking dish niche?
- 5 brands and 8 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in 5x5 baking dish?
- Top complaints mined from reviews: Size-Overall, Thickness, Leak-Proof. The return rate is 3.3%.
- When does demand for 5x5 baking dish peak?
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 5.5× the quietest.
- What does it cost to enter the 5x5 baking dish niche?
- Listings span $5.96–$40.10; the average listing price is $28.12 (sweet spot $15–$100). The average incumbent carries 468 reviews — the moat a new listing must climb.