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5x5 Baking Dish

Fail

The top 5 brands take 100% of clicks, so 5x5 Baking Dish is a Fail.

Flapen Score
37
37 / 100
Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 49
Market size
$227K/yr197K searches / yr
90-day growth
-38.6%search demand this quarter
Competition
64%top-5 click share · 5 brands · 8 sellers

Flapen Score

5x5 Baking Dish against its category

The dotted line is the Home & Kitchen average. Past it, 5x5 Baking Dish is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 5x5 Baking Dish market on Amazon at a glance

Shoppers on Amazon United States searched for 5x5 Baking Dish 197K times last year and spent an estimated $227K. All 5 brands take every click. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -38.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $227K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
-38.6%
Conversion, latest week
4.1%
Market size, estimated
$227Ka year
Peak month
December5.5× the quietest month
Top search term
souper cubes baking dish77K searches a year

02 · Price

A sale here is worth $28.12.

Listings sell for $28.12 on average, from $5.96 to $40.10. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $28.12 that is $3K to $7K a year per listing.

Average price
$28.12inside the $15 to $100 sweet spot
Price range
$5.96–$40.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #108 within Bakers & Casseroles. It carries 468 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
21.1%
Average rank
#108in Bakers & Casseroles
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
468per listing
Listings tracked
15

04 · Newcomers

7 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
38 months

Products

Top 5x5 Baking Dish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 158%
  • Brand 217%
  • Brand 315%
  • Brand 46%
  • Brand 53%

Demand

5x5 Baking Dish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top 5x5 Baking Dish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • souper cubes baking dish77K/yr
  • 5x5 baking dish26K/yr
  • super cubes baking dish11K/yr
  • 5 inch baking dish5K/yr
  • souper cubes ceramic13K/yr
  • souper cubes ceramic baking dish11K/yr
  • 5 x 5 baking dish6K/yr
  • 5 inch square baking dish4K/yr
  • 5x5 baking dish with lid10K/yr
  • souper cube baking dish5K/yr

Reviews and returns

What reviews say buyers love and hate about 5x5 Baking Dish

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
3.3%of orders come back
“This is not the right size for you”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common 5x5 Baking Dish questions

Answered from the same tracked data.