50x70cm frame
Launch itA $1.4M/yr market growing +3.8% this quarter with returns at 3.1% — clears our launch bar.
Avg price
Incredible$34.82avg listing price — sweet spot $15–$100
Price range
Incredible$18.33–$76.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.4M$1.4M/yr · 805K searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Review moat
Bad8,867.43avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 50x70cm frame is a $1.4M/yr Amazon United States market (805K searches/yr). The top 5 brands hold 72% of demand. Verdict: Launch it — 58/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
50x70cm frame market data
- Units sold / yr
- 40K–50K
- avg 1,250–1,500/product
- Revenue / yr
- $1.4M–$1.7M
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #381
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 84%
- Out of stock
- 5.4%
- Avg brand age
- 40 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
24
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
46%
Top 20: 81%
Open market
23%
- MCS25%
- upsimples21%
- LaVie Home11%
- JCJMY8%
- Giftgarden7%
- A PLUS MAX5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top 50x70cm frame search terms
- 20x28 picture frame173K/yr
- 20x28 frame99K/yr
- 50x70cm frame88K/yr
- 20 x 28 picture frame44K/yr
- 20 x 28 frame29K/yr
- 50 x 70 cm frame28K/yr
- 28x20 picture frame26K/yr
- 50cm x 70cm frame22K/yr
- 20x28 poster frame21K/yr
- frame 20x2819K/yr
Top 50x70cm frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MCS Studio Gallery 20x28 Poster Frame Black Woodgrain Engineered Wood Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
MCS$27.654.7★35,786 rev
upsimples 20x28 Poster Frame Easy Slide-In Assembly Black 3 Pack
upsimples$36.264.2★7,650 rev
upsimples 19.7x27.6 Puzzle Frame Display 18x24in with Mat or 50x70cm Without Wall Hanging 1000 Pieces Puzzles Frames Black 1 Pack
upsimples$31.284.5★41,299 rev
Giftgarden 19.7x27.6 Puzzle Frame Black 50x70cm Picture Frame for 1000 Pieces Puzzles Wall Display Single
Giftgarden$29.254.4★3,333 rev
A PLUS MAX 20x28 Picture Frame Black Light Weight Wall Mount
A PLUS MAX$25.754.3★5,940 rev
Newest
by launch date
JCJMY 19.7x27.6 Puzzles Frame for 50x70 cm Puzzle Poster Photo Picture Display 18x24 with Mat or 19.7 x 27.6 without Wall Hanging 19.7 by 27.6 inch 1000 Pieces Puzzles Frame 3 Pack Black
JCJMY$44.91962 rev
JCJMY 19.7x27.6 Puzzles Frame for 50x70 cm Puzzle Poster Photo Picture Display 18x24 with Mat or 19.7 x 27.6 without Wall Hanging 19.7 by 27.6 inch 1000 Pieces Puzzles Frame 2 Pack Black
JCJMY$38.23788 rev
JCJMY 19.7x27.6 Puzzles Frame for 50x70 cm Puzzles Poster Photo Picture Display 18x24 with Mat or 19.7 x 27.6 without Wall Hanging 19.7 by 27.6 inch 1000 Pieces Puzzles Frame Rustic Brown
JCJMY$35.7811,068 rev
Chrspk 20X28 Poster Frame Display Pictures 16X24 with Mat or 20X28 Without Wall Hanging Frames Natural Oak 3 Pack
Chrspk$54.09152 rev
Veleclo 19.7x27.6 Picture Frame for Wall Display 19.7x27.6 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy Puzzle Frame for Wall Display Handpicked Gift Collection 1 Pack
Veleclo$29.161,411 rev
Trending
90-day click momentumJCJMY 19.7x27.6 Puzzles Frame for 50x70 cm Puzzles Poster Photo Picture Display 18x24 with Mat or 19.7 x 27.6 without Wall Hanging 19.7 by 27.6 inch 1000 Pieces Puzzles Frame Rustic Brown
JCJMY$35.784.5★
Chrspk 20X28 Poster Frame Display Pictures 16X24 with Mat or 20X28 Without Wall Hanging Frames Natural Oak 3 Pack
Chrspk$54.094.5★
LaVie Home 20x28 Poster Frame Brown Display Pictures 18x24 with Mat or 20x28 Without Mat Stable and Sturdy Picture Frame with Polished Plexiglass Horizontal and Vertical Format of The Wall1 Pack
LaVie Home$29.464.5★
JCJMY 19.7x27.6 Puzzles Frame for 50x70 cm Puzzle Poster Photo Picture Display 18x24 with Mat or 19.7 x 27.6 without Wall Hanging 19.7 by 27.6 inch 1000 Pieces Puzzles Frame 3 Pack Black
JCJMY$44.914.5★
JCJMY 19.7x27.6 Puzzles Frame for 50x70 cm Puzzle Poster Photo Picture Display 18x24 with Mat or 19.7 x 27.6 without Wall Hanging 19.7 by 27.6 inch 1000 Pieces Puzzles Frame 2 Pack Black
JCJMY$38.234.5★
What buyers say about 50x70cm frame
What buyers praise and complain about, mined from review topics.What buyers love
“Good sturdy frame”
“Fits Perfect”
“Great product, bought it used and it was in excellent condition”
“affordable price”
“Exactly what I needed”
“intelligently designed”
“cute and lightweight”
“Very strong and sturdy”
“Easy to use”
“Easy to install”
What buyers complain about
“Damaged Frames”
“Very Cheap Quality”
“Cheap”
“Doesn't fit”
“not very sturdy”
“They are cheap plastic”
“They're falling”
“Poorly designed back clips”
“It was terrible to put together”
“Does not work for a puzzle”
Top return reasons
Common questions
- Is 50x70cm frame profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 37 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Launch it (58/100).
- How competitive is the 50x70cm frame niche?
- 18 brands and 24 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in 50x70cm frame?
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Value For Money. The return rate is 3.1%.
- When does demand for 50x70cm frame peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the 50x70cm frame niche?
- Listings span $18.33–$76.62; the average listing price is $34.82 (sweet spot $15–$100). The average incumbent carries 8,867 reviews — the moat a new listing must climb.