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50x70cm Frame

50x70cm Frame clears our launch bar: a $1.4M/yr market growing +3.8% this quarter with returns at 3.1%.

Flapen Score

58
Launch it

Top 14% of 11,240 Home & Kitchen niches · +9 vs the category median of 49

Market size 85Growth 30Conversion 59Competition 65Returns 49Price range 95Avg price 95Brand share 55Review moat 22Quality gap 40
This niche Category average · 11,240 niches

Is 50x70cm Frame profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 50x70cm Frame is a $1.4M/yr Amazon United States market (805K searches/yr). The top 5 brands hold 72% of demand. Verdict: Launch it — 58/100.

50x70cm Frame: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +3.8% over the last 90 days and 5.1% of searches end in a purchase.

$1.4M

revenue / yr

Units sold / yr50K
Search volume / yr+3.8%805K
Conversion rate5.1%
Avg price$34.82

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers18 · 24
Top-5 product click share46%
Open market28%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement84%
New entrants (1y)8· 5 succeeded
Avg rating4.5★
Avg reviews8,867

Top 50x70cm Frame products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

$0$57K$115K$172K$230K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

24

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

46%

Top 20: 81%

Open market

23%

  • MCS25%
  • upsimples21%
  • LaVie Home11%
  • JCJMY8%
  • Giftgarden7%
  • A PLUS MAX5%

50x70cm Frame demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume805KCVR5.1%Products37Brands18Top 5 Brands72%OOS Rate5.4%Rating4.5★Reviews8,867Avg BSR#381
23K18KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top 50x70cm Frame search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 20x28 picture frame173K/yr
  • 20x28 frame99K/yr
  • 50x70cm frame88K/yr
  • 20 x 28 picture frame44K/yr
  • 20 x 28 frame29K/yr
  • 50 x 70 cm frame28K/yr
  • 28x20 picture frame26K/yr
  • 50cm x 70cm frame22K/yr
  • 20x28 poster frame21K/yr
  • frame 20x2819K/yr

What reviews say buyers love and hate about 50x70cm Frame

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Frame Quality33%

Good sturdy frame

Size-Overall15%

Fits Perfect

Quality-Overall14%

Great product, bought it used and it was in excellent condition

Value For Money7%

affordable price

Advertised Vs Actual Product5%

Exactly what I needed

What buyers complain about

81% of reviews
Frame Quality27%

Damaged Frames

Quality-Overall19%

Very Cheap Quality

Value For Money7%

Cheap

Size-Overall7%

Doesn't fit

Strength7%

not very sturdy

50x70cm Frame return rate & reasons

Why buyers send it back, as a share of all return requests.

3.1%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality
56%
2Size-Overall
26%
3Defective Material/Parts
3%
4Color
2%
5Advertised Vs Actual Product
2%

Common 50x70cm Frame questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 50x70cm Frame 58/100 on Amazon United States — Launch it. The niche generates $1.4M/yr across 37 tracked products. 5 of 8 products launched in the last 360 days are still selling. Search demand moved +3.8% over the last 90 days.
Search demand for 50x70cm Frame on Amazon United States is steady year-round — the busiest month runs 1.4× the quietest.